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hi my name is sandy Beckwith and I published the free book publicity and promotion easing called build book buzz you can learn more and subscribe at build book buzz calm today I'm going to answer one of the most commonly asked questions I get from authors and that question is what's the best way to email a press release to a journalist or a reporter I can tell you right now the wrong way and that's descended as an attachment I know that a lot of authors use this method because I received them myself in my email but most journalists and others really won't open attachments from people they don't know that means your press release doesn't get read and it could explain some of the disappointing results I'm going to show you on my computer screen now how to do it it'll only take a few minutes okay now we're in an email program what you do want to do is copy and paste into an email message what you don't want to do is attach it to your email message never attach your press release or any photos they won't get opened so you see the cursor is in the two line we're gonna skip right down to the subject line and fill in everything else before we decide who we're sending it to so you want to start with a catchy subject line you don't want to say something as basic as press release from an author or news release sometimes you can just copy and paste the title of your press release the headline of your press release that works but I usually write something special and I usually prepare and have it in my word file that I copy and paste from so you can see here's my subject line let's pull up our message let's paste it in new bookshare's prose press release secrets with authors and that's because the press release we're working with today announces my new book which teaches authors how to write a book announcement press release so the next thing we want to do is just have a very short introduction that basically says I hope you can use this let me know if you have questions you can see what we've got here and then we copy and paste our press release from our word file or whatever program it is that you use I'm PC base so I use word so we pull that up paste it in now let's add a signature always a good idea to add a signature scroll up did everything look right yes it does all right and now we add the two line now if you're sending it to just one person just type in their name and we're gonna use me here and we're so and we've got it all set however if you're sending it to several journalists at once you want to protect their privacy and their email addresses by not putting all of them in the two line in that case when you're sending to more than one person what you want to do is put the journalists all in the BCC the blind carbon copy you send put all of them in the BCC line and then send it to yourself and in this case I'm going to use a different email address because I can so you see this is me here this is the journalist down here now like I said if it's just one reporter doesn't matter you can put their name in there just using the BCC is for multiples all right we've got all of this filled in you can see it's as easy as great subject line quick cover note copy paste the press release and your signature put in the to line BCC if it's appropriate and hit Send that was easy now if you have any other questions and be more than happy to answer them just send me a quick question in - SB @ bill book buzz comm you see it here highlighted and I'll respond either through email or maybe on my blog or perhaps in another video I hope this helps and good luck promoting your books you