Add Business Gift Certificate Electronically Signed with airSlate SignNow

Add Business Gift Certificate electronically signed

Today’s Maverick Minute… What you need to know to get a gift card program started for your business. Gift cards have become, more than ever right now, an ESSENTIAL for businesses to offer. It’s a low-cost, or no-cost, way for businesses to bump sales, increase brand awareness, and encourage repeat business. The current pandemic measures have highlighted the need for gift cards to allow your customers to continue to support you. Does setting it seem complicated to set it up though? Well, we are here to help you! Let’s start with the different types of gift cards available. There are 3 types of gift cards you can offer: Electronic Gift Cards which are the easiest to utilize and you can’t beat the affordability - no production costs! The second 2 are both physical gift cards: Barcode Gift Cards act as a unique account for the customer, so you can store & search for customer information via their account. You’ll need a barcode scanner, of course, to look up gift cards. With Magnetic-Stripe Gift Cards, on the other hand, the magnetic stripes offer superior data security compared to barcodes, and, they swipe thru your credit card terminal the same as any debit or credit card. If you want to do gift cards, the first step is to talk directly to your POS company / payment processor. A POS with an in-house gift card program makes things easier in terms of payment processing and reporting. Make sure to check if it’s an additional add-on. Certain companies, like Square, offer gift cards free on all accounts. The only thing you’ll only pay is production cost on the cards. Other companies, like Toast, charge an extra monthly fee. It’s possible your POS integrates seamlessly with a thirdparty gift card software program, and this sometimes works just as well. If your POS doesn’t have gift card functionality at all… Well... You might want to consider upgrading to one that does. If your POS system’s gift card functionality doesn’t meet your needs, you can shop around for a gift card company. But you will need to ensure the company you select is compatible with your existing POS. And, you’ll need to check if using an integration is free, or, comes with a fee. If the gift card company you want to use doesn’t work with your POS, you’ll need to use a workaround to process your gift card transactions separately from your regular transactions. For example, you might use a company like Zapier to build a custom software integration connecting your POS to another business software, or, if your POS has an open API, you might pay a developer to create an integration for you. Now that starts to get complicated, so let’s talk about a faster and easier way… Digital-only gift cards might be an easier option for your business without spending much on production costs, or integrating your POS if you don’t want to. With some eGift card services, you simply sell them online,...