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if you're trying to increase your email open rates and I bet you are these email subject lines are gonna do the trick and we're starting right now if you want to transform your website into a customer or lead generation machine I'll show you all my best tips tactics and secrets to get there fast let's dive in hey there welcome I'm West McDowell web strategist for the deep end and if you're not subscribed to channel yet we do two new videos a week so go ahead and click on the subscribe button and the Bell icon next to it so you never miss another video you need to succeed online I talk all the time about how important a good email marketing strategy is to the health of any small business come to think of it a business of any size but if you wire emails to be read and ultimately clicked on it all starts with a great email subject line so let me start with a quick stat you know in 2019 average email open rates are right around 20 percent but inside my business the deep end we're seeing email open rates between 35 and 45 percent so I want to go over some of my best tips you can start using today to make those subject lines much more intriguing and clickable so that more people open her emails and read all that great content that you're spending time on and if you hear when you like go ahead and give it a thumbs up so the first type of subject line is a numbered list so most human beings are just kind of drawn to lists and we especially like numbers you know it's no surprise that the most shared articles on and here a Facebook or LinkedIn or any of those platforms are these BuzzFeed style numbered lists so why not just take a page out of their playbook in fact if you're stuck for ideas just go to BuzzFeed and do a search and see what kinds of articles come up in your niche you know if you were to promise seven Home Staging tips that you're not gonna find on HGTV your audience is probably going to be very curious to see what those tips are and speaking of which our next type of subject line is curiosity there are a million ways to pee curiosity through a subject line and teasing the items in a numbered list is just one of them you can also tease the content of an email with just a simple statement like this is the method I use to double email open rates or whatever small business website needs in 2019 Ivan explained it either those things actually are but just mentioning them in the subject line makes people curious and much more likely to open to see what's inside next up we have the quick fix so you know most human beings...