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[Music] hello and welcome to the business plan template tutorial this document takes the user step-by-step through creating a business plan for a company each section of the business plan is covered with a tutorial and then followed by example content for a company operating in the industry there are three options for writing your own company business plan using the hybrid business planning documents one read the instructional content and watch the videos to learn what is in each section of the business plan then use the template format to write your own plan from scratch to read the instructional content and watch the videos to learn what is in each section of the business plan then use the template and modify the sample content to fit your specific business 3 use the plugin plan template this template is included in the package and consists of a sample slash example content this template has yellow and blue highlighted areas where users can simply type in specifics for their company utilize all the sample content and have a completed business plan you executive summary tutorial and instructions the first written section of the business plan is the executive summary this is a summary of the key points and areas of the business plan and as many times judged to be the most important section of the business plan in the executive summary the content presents the company and describes what it does in the executive summary briefly explain the company's product products and/or service and why the business will be successful the executive summary should be at the beginning of the document as the first section it should give the reader either management partners investors lenders or other interested parties a nice high-level review of what the overall business encompasses and the strategies it will follow what is in the executive summary should be addressed in depth throughout the remainder of the business plan the summary should touch on the sections and content that will be detailed in the business plan to give an overall understanding of what will follow be captivating but not overly puffy as to encourage the reader to want to get deeper into each section and read the whole plan make the main points about who how and what the company is and does given the fact that the executive summary is at the front of the business plan usually read first and encapsulates sections from the whole document it becomes a key component of the business plan and as such needs to be strong and crisp pull in the reader by encompassing the main points the business but just give them high points so that they are enticed to read the rest of the document a subheading in the executive summary is the financial summary here in the business plan is common to show the financial highlights for the company over the next few years of operation many times a chart is used to convey the highlights of the financial summary financial outlooks such as revenue expenses and profit are charted here the next subheading in the executive summary is the mission statement the mission statement is a short declaration of who the company is what it provides and its beliefs the overall philosophy and what the company advocates can be addressed in the mission statement finally in the executive summary our objectives objectives for a company are clearly defined targets that are set by management or business owners the marks the company intends to hit by executing on strategies in the plan are written here listing company objectives helps to give management and all stakeholders a clear perspective on what targets the company expects to pursue these targets do not have to only be financial looking at and reviewing objectives can give a means for a company to track growth and reflect on how the company is doing based on what it stated it would do objectives should take into account the desires of all those involved with the company using the plug-in plan template to write an executive summary can be done by simply finding to the yellow highlighted space on the page and during your company name there is also a blue highlighted space where you can type in the location of where you will be providing your services if you would like to use the template content as a guide and make changes to the writing to best suit your exact business you can do that as well you're welcome to stay with the written content the company supplies if suitable for your business using the plugin plan template the next page has a chart which provides a financial summary of the company's next three years of operations this chart highlights total income and net income after you have customized the financial statements for your specific company you will want to return to this chart and make changes so that they match your new financial statements by right clicking this chart a pop out will appear the pop out will give you several options you want to scroll down to edit data or edit data in Excel and the data table will appear once you are in the table type in and make the necessary changes to the figures the plugin plan template provides a mission statement you are welcome to use the statement as if if it'll work for you or change it if needed to match up to your exact operation the plugin plan template also provides some sample example objectives for a company in this industry you are welcome to use them as is if they will work for your specific company or change if needed to match your exact operation