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Signature coffee shop business plan template

hey my name is Paul barosky and I am the owner of quality business plan and what I'd like to do today is introduce y'all on how to write a coffee shop business plan specifically what I want to do is give you all five different tips on some things about to think about when you're writing your own coffee shop business plan now please remember if you do want to go ahead and avoid the pleasure to write your own business plan um please go ahead and mosey on down to my quality business plan comm and I'm looking up be delighted to write you up a business plan I'm for your coffee shop or any other industry also I do offer templates for industry templates for business plans so if you want a coffee shop business plan template again hit me up with an email text message phone call so on and so forth be delighted to also I do offer some books I've written many books on different types of business plans how to write a business plan how to write a coffee shop business plan restaurant business plan so I'm checking on mine check them out on Amazon if you want some more in-depth details on writing your own coffee shop business plan so what the advertisement all done let's go ahead and get to the tips and tricks of writing your own coffee shop business plan so for the first tip is going to be about the company description just because your business plan is labeled company description doesn't mean that's all you're going to be talking about is the actual company itself and what I mean by that is the products or the services you're gonna offer when I write a business plan a company description for a business plan I always like to start with just a broad overview of the company I'm going to tell first and foremost today the name of the coffee shop you know this is it gonna be XYZ coffee shop then I'm going to introduce what kind of business structure it's going to be and when I say business structure is a legal structure it's gonna be a limited liability corporation is it going to be a corporation a sole proprietor make sure to introduce that as soon as humanly possible or a partnership for that matter the next thing I would talk about probably within the first couple of paragraphs in the company description is going to be the location I'm gonna give a physical address or a city and state that is helpful for the simple fact that you know if you have something that you looking for funding or an investor they're gonna want to know where the location of the entity is going to be if the investor is in New York City and you're in San Diego that made that very well could be a deal breaker for them I'm so you know keep those things in mind and also don't forget to include in your company description your products as well you know what kind of coffees are you gonna sell you're gonna sell um Arabic coffee is it gonna be Colombian and also you know kind of touch on the the sizes you know is it could be small medium larger just gonna stay focused on just one size I also talked about the complimentary items you go to most coffee shops of course they're gonna specialize in coffee but why they're there people just love dip and stuff and coffee you know so what kind of um you know items you have for dips you know people love sandwiches whether they're in one of the most favorite things in the world when you do in coffee is gonna be the pastries you know people love pastries donuts croissants danishes what have you how what kind of pastries are you gonna offer or what kind of complimentary items and then there's always those services you know the free services the Wi-Fi you know is there gonna be curbside delivery is there going to be delivery I'm so keep those in mind when you're doing this exact company description' it's just not describing the actual company but there's there's a lot more components to it as well all right tip number two is gonna be industry research definitely do your research know your game know your industry you know do a lot of research into the industry you can get your information from trade magazines you'll wonder one of the pop you want lower ones we're out there right now it's going to be your fresh cup I'm also get some statistics you know if the coffee coffee industry is growing then you're gonna want to show that and you're also going to want to give credit where credit is due so when you're doing your research don't just tell the reader this is what you found show them where you found it it adds credibility to your statements and the last thing is going to be do your own research if you've got four coffee shops in the area if there is four coffee shops in the area you want to start a coffee shop my most humble of opinions I'd be visiting every one of those four coffee shops I'd be talking to the people I'd be taking a look at what are their complementary products and services you know how well are they interacting with the customers do they have a full stock or are they out of stock you know those are just some of the very few questions that you can be doing in your own industry research and the tip number three is going to be advertising a lot of people love the social media and the website and those are those are just expected your customers are going to expect to be able to follow you on Instagram they're gonna expect to be able to go on the Facebook and get your menu they're gonna want to see what your website is and in one of the biggest things I love putting it on my websites is about us people don't just go to coffee shops just to get the coffee they want a story they want to know where you've been and what training you've had and your experiences with coffee that just adds to the ambience the presence the whole the whole visit it just takes it up three or four notches and when you go to a Starbucks you know love Starbucks but goes well that's a chain I mean when you're competing against a chain like that you got to bring something else to the table and that about us that story behind who you are what you do that is always in my most humble of opinions is a game changer and then you've got the other be creative what are some other things you can do for your advertising social media and the websites that's traditional just to get you in the game you've got to do those two but to put you over the top you've got to be creative and those creative ideas can be anywhere from door hangers to you know come up with some ways to you know really stimulate word-of-mouth advertising but make sure you hit that other advertising the first two are definitely just absolutes it's the other that's gonna put you above and beyond then we got tip number four funding request most people um are they're gonna need a little bit of change in order to start their coffee shop and that little bit of change can either come from your bank account your 401k or excuse me or somewhere else um you might have to cast it in your under your mattress or something who knows but for the most part most people are going to be going to a bank or an investor or you know even mom and dad you know for a little bit of a hand but when you do that you want to have a funding request and in that funding request there are certain topics that you want to touch on in order to show professionalism and that you are prepared to start your business one of the first thing is going to be is identify how much money you're gonna need in the first paragraph right off the bat and all my business ones are almost all my business plans I'm gonna say explicitly to the dollar how much you're gonna need know is every business plan gonna be able to meet that dollar amount that I put in the funding request no because we don't know explicitly to the penny how much money is gonna be needed that's why I call everything this and my startup is a budget we're gonna have a budget for equipment we're gonna have a budget for at least we're gonna have budgets for deposits and those are those that's the information we're going to put into the business plan I mean from those budgets we're gonna be able to know how much we're gonna need and I'm also gonna put a little bit of fluff in there so if we figure out that we need $150,000 to start a coffee shop I'm gonna go a little bit 100 a little bit higher $160,000 $170,000 put a little bit of buffer between you know what you think you need and the the money that you're asking for it's gonna it's gonna be important as you go down the line I'm next thing that you're gonna want to put it into your funding request is what you're gonna use the money for you know make sure you explicitly I wouldn't say explicitly state each machine that you're going to buy that's a little too much but you know for front-of-house um machines you put in a dollar amount back-of-the-house machines put a dollar amount tables in and chairs put a dollar amount build-out put a dollar amount how much is your initial advertising gonna be put a dollar amount these are all gonna be your budget so make sure you put those budgets inside your funding request next thing is going to be how is the money gonna be repaid just because you're asking for the money whoever's giving you that money for the most part is gonna want a little bit of something in in return that could be from your cash flows you know cash flows from the business that could be paid out in dividends or heck you might have a side job that you're gonna be working and you're gonna guarantee this loan with the revenues coming in from your side job no but what is known is a lender or an investor or whoever is gonna give you the money they're gonna want to know where this money is coming from to be repaid don't just assume that it's gonna be operations explicitly state that or another source from which you're going to be getting the money and number five my most what's near and dear to my heart it's gonna be the financial projections when you're writing up your business plan don't just go and do your annual for annual projections your five years no profit and loss and your balance sheet those numbers they came from somewhere hopefully they came from somewhere and it's not your imagination but hopefully those numbers came from somewhere and that somewhere is called your assumptions when you're before you do your financial projections come up with some assumptions that you're gonna make while doing it it could the assumptions could include your growth rates how much how much are your sales gonna grow on a weekly basis or a monthly basis how much are your cost gonna grow you know when are you taking an employee when are you gonna take in five employees make sure you put these assumptions in there and another thing is gonna be taxes unless your nonprofit organization to start in a coffee shop and I don't know very many of them if any at all but you're gonna be paying taxes so make sure you include your taxes and your assumptions tell the reader you know hey I would think we're going to pay 20 percent umpteen tax or 25 percent taxes tell them something also make sure you use your cost of goods and state what your cost of goods are gonna be in your assumptions and use it as a percentage cost of goods you're only gonna occur cost of goods is when you sell a product for a coffee shop your cost of goods is going to be the cup that your are you delivering your coffee in the actual coffee itself the creamer the sugar the sweetener so on and so forth those are your cost of goods make sure it's the best way to do it for your assumptions is to kind of estimate how much is it gonna cost you know how much is gonna cost for your coffee in your cups as compared to your sales and use a percentage as in your assumptions next thing is going to be when you doing your financial projections start with Dale sales or weekly sales don't just go for annual because then there's just no support there you know start with weekly sales we believe that the first day we're gonna be able to sell or we're gonna be able to generate you know one hundred and seventy-five dollars worth of revenues or you know you know seventy five hundred dollars worth of revenues whatever it is and then break it down we expect to sell fifteen large cups of coffee twelve small cups of coffee you know three croissants and two danishes and then once you have that projection right there you're able to show the reader or the investor or the bank loan officer or the underwriter or whoever the heck's going to be giving you the money or whoever's gonna be reading this document where your thoughts are for day one sales from that you can add percentages and growth rates and so on to justify your annual sales the next thing when you get to your annual projections you know your your costs are going to grow from year one to year two two year three three or four to year five also you might be adding a second third fourth fifth location so keep those consumers cost into consideration when you're doing your annual projections if you're gonna have a third location starting in year two then make sure your revenues in year two justify in half included in that year your second location we should be able to see a substantial jump in revenues based on that and also a substantial jump in cost and we should be able to see your profits reflect those adjustments as well so hopefully this information is helpful for these five tips when jr. on business branches so just in summary um when you write your own coffee shop business plan you'll do it follow of proven format you know make sure you go to SBA website or you'll pick up a template you know I've got some templates that I can sell for coffee shops that are gonna be able to help you you know put a structure together where you just you know go through either fill in the blank or you know you go you have sections where you can just add the information so you follow that proven structure if you really need some help and you don't want to go through the aggravation or write in your own business plan you know I'm pick up the phone give me a call from your text send me an email you know try not to walk over to my house knock on my door but there's a bunch of different ways to contact me do it be delighted to write you up a business free coffee shop the final a thing is going to be when you write in your business plan keep the star of the show as the business I can't tell you how many times I did a business plan right because the entrepreneur in the business is all about them they have a kabillion years in the industry and they've won so many awards doing all this coffee stuff that's all fine and dandy and fantastic but once you make yourself the star of the show if something happens to you then your investor is stuck with the coffee shop without the the the main item and that's gonna drop a lot of value for the coffee shop so make sure the star of your show is the coffee shop and you are a supporting actor it just adds value and credibility to your coffee shop business plan all right so with that all said and done if you all want to go ahead and mosey on over to my website which is quality business plan comp business plan I do have some more tips and tricks for how to write a coffee shop business plan and if y'all are really really motivated to write your own business plan I do have a book on Amazon right a coffee shop business plan in 10 steps by myself Paul barosky and I do include a sample and template in that um in that book as well so hopefully you all enjoyed the video and give me a thumbs up on YouTube and if you also really like some help with writing your own business plan you know Hank give me contact thank you

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