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if you feel like you are constantly writing and you just no longer have the bandwidth to take on new clients I suggest you add Consulting to the list of services that you're offering your freelance clients right now in this video I'm going to share how you can start offering marketing and content consulting services to your freelance clients so you can spend less time writing but actually make more money I'm also going to share how I bring this up to clients so that they say yes if you follow my steps on how to land high paying clients on LinkedIn pretty soon you're going to have more clients than you can handle and you're going to feel like your income is capped so the key is to start offering services that don't necessarily involve long intensive writing sessions I'm Christine a former nine to five salesperson turned copywriter now I help aspiring writers start their freelance business using coal pitching on LinkedIn so that they can get high paying clients and write full time for a living now first let's get clear on what I mean by brand strategy and marketing consultant because if you Google these terms there is just no one consensus I hear a lot of people in the copywriting space call IT copywriting consulting but again what does that mean so when I say brand or content Consulting and strategy what I mean is that instead of doing the actual writing for your client you're doing more of the Strategic thinking work and you are creating a strategy so that other content can be written based on your strategy here's two consulting services that I offer my clients number one is brand tone and voice guides if you've worked for a client so far you've probably been given documents one of them being a brand voice and tone guide and it basically says this is how we speak these are the words we use in our brand and here's the rules you should be following when you're writing for us sometimes this packet will include visual brand guidelines for graphic designers we use this color we use this logo Etc because I'm in the B2B software space A lot of times clients don't take the time to actually flesh out their voice and tone so what I do is create this voice and tone guideline for them because as an expert in my industry I understand how the target audience speaks therefore I can advise my client and say Here's the type of words here's the tone you should use with your audience so that you can best connect with them I didn't have any formal training or guidance I genuinely just looked at other voice and tone guides that have been given to me over the years and created a similar document that was just tailored to my client so please don't think you need to be a branding expert to do...