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Add Customer Feedback initial

hey there Dan Martell here seal arch for their investor creator of SAS Academy in this video I'm going to teach you how to get customer feedback without committing to any new product roadmap and be sure to save the end we're gonna tell you how to get access to my revenue expansion Maximizer framework which is then allow you to understand the four ways you can add revenue to your SAS product without adding any new code so the other day I was talking to one of my coaching clients Heather and she was frustrated because her sales team kept talking with customers and committing to changes around their product and what they could expect in timelines for things and her challenge was is I don't want to stop people from getting advice or feedback about the product from customers but what she doesn't want people to do and maybe you've experienced this is commit to any specific timeline so I actually walked her through the strategy that I use to build my company flowtown and many others where I not only got the customers engaged but I also made sure that I created an experience where they felt heard and more importantly wowed them at the end if and when we finally release that feature with no expectations so that's what I want to dive in today the five strategies to make sure you get customer feedback without committing to anything number one early adopters the first thing you need to do is make sure that you actually get feedback from the right kind of customer so if you've ever read Jeffrey Moore's technology adoption curve you have early adopters early majority you have the chasm and the key is to make sure that you're getting feedback from people that are gonna teach you but where the market's going not just talk to folks they're gonna add you to add incremental value noting exponential so make sure that even in choosing who you get advice or feedback from that you choose early adopters so you don't end up building a mediocre product you want to build something that's got a great product cook and a product promise and can really wow the customer so choosing is number one number two the customer advisory board so my belief is that as you build the product you need to start curating a group of people that are gonna become your cab your customer advisory board I've also called it the 80 my last company clarity I had an incredible group about 25 customers that I called my 18 these are the people that I showed early prototypes of new features I would get their feedback on click flows I would ask them about marketing position and launches but by creating this group of folks that you trust again early adopters you're gonna be able to get feedback on things that are gonna cost you way less to fix now then...