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That's what I call your static content. They're great things to have, which is why I backed record my YouTube content, because then I know I can stay consistent with it, but you also want to have dynamic content. That means having a little bit of fun with your content strategy. Last week, I showed you how to create six weeks of YouTube content in six hours, and I figured I'd keep that theme rolling and help you save even more time. So in this week's video, I'm going to show you how to create one week of social media content across platforms in 30 minutes. Seriously, give it a like if you're excited to dive in. The very first thing I do is check what's coming up so I know what I'm going to be creating as far as my pillar content, which I'll talk about more in just a second, but what else do I have coming up in my week that I want to incorporate into my social strategy, into my social content for the business and the brand? Let's get into my computer so I can show you exactly how I do this. So we're going to go back to using our content calendar. And like I said in last week's video, I've been using this for 10 years, and it is my tried and true best way of mapping out all of my social media content, not just YouTube content. This is how I plan my content in less than 30 minutes. So basically, I know what's coming up for the week as far as content goes because if you watched last week's video, you know that I plan out my YouTube content, especially for Tuesdays, well in advance. So I plug them all in to each Tuesday, and then every Friday, usually either Thursday or Friday, sometimes I'll do this on Sunday if I have to, but usually on Thursday or Friday I'll sit down and I will not only look at the week ahead as far as content and what's planned, but I'll actually also look at my week in my calendar, so what do I have coming up for meetings, and what do I have going on every day that I can use and integrate into my social media content? Let's just take this week, for example. This is the week of July 15th. Basically, I'm looking at how I want to integrate all of the categories, which I'm going to show you in a second in the next step of content. So you have a couple of content categories, and I organize them accordingly in my calendar. The thing to keep in mind here when you're planning out a week's worth of content is that there's two types of content that you want to pay attention to. You have static and you have dynamic. If you only are posting things that are pre-scheduled, and pre-thought out, and that you plugged in...