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[Music] fundraising is all about making me ask whether you do it in person which is really hard these days because we're right in the middle of the corona virus pandemic whether you're asking online or on the phone or through an email or through a letter there's a way to nail that ask so that you're more likely to get what you're looking for I'm sandy Reeves chief encouragement officer here at get fully funded where we help new young and small nonprofits raise the money they need to keep operating even in the midst of a crisis so I'm going to give you a three sequence structure today that's going to help you nail your ask alright this will work for you even if you're not really experienced even if you're nervous you never really ask anybody for money before this is gonna help you a lot alright so to nail your ask you start with who who are you serving who does your organization help and you want to get really clear about this are you serving families that are struggling to feed themselves are you serving single moms is that children who are struggling to read you want to start by talking about who your organization serves then you want to talk about what the money will be used for in other words are you going to use the money to increase the number of children in your reading program are you going to use the money to add an online component so that you can do virtual classes are you raising money to address an increase in need that your organization is seeing right now so get really clear about what the money will be used for and then be ready to talk about why why right now why why is this important and why do people need to give right now so here's where you're going to pull in a sense of urgency around how the current situation is impacting who you serve relate and you're gonna basically pull all this back together how the christ is impacting those you serve and the need that it is created so that's where the what you're gonna spend money on comes in so why is all about the urgency there's one more piece that you can add in here actually I told you it's gonna be three I'm gonna add a fourth one this is a bonus you want to talk about how much so here you want to mention not just please be generous please give but you want to tell people for $11.25 you can provide an emergency food box to help us provide food and our neighbors who are struggling due to the coronavirus so there's a way you can kind of tie all of this together so who are you serving what are you gonna do with the money why do you need help right now and how much do you need in other words how how much you asking for and how will that donors money make a difference in the world use the structure and it will help you nail your ask no matter if it's online through email in a letter whatever that looks like this will help you do it this keeps you very focused on your mission instead of getting all in your head and getting nervous and scared this works trust me I've used this formula myself alright you can get more tips just like this over on our blog at get fully funded com slash blog or on our youtube channel at get fully funded tv.com and while you're on YouTube be sure and hit the subscribe button and the little bill so that you get a notification every time we upload another juicy tips video just like this one see you next time