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- So what exactly is high-ticket signature offer? Here's how I define it, please write this down. A high-ticket signature offer is a package of services and sometimes products that delivers a highly desirable result. What kind of result? Highly desirable. To you or to your prospects? - [Audience] Prospects. - To you or to your prospects? - [Audience] To your prospects. - To your prospects. Or a transformation in the most effective way possible. - [Narrator] The king of high-ticket sales. World's highest paid consultant. Media celebrity. Multi-millionaire entrepreneur. Acclaimed TEDx speaker. International bestselling author. Dan Lok. - If you offer services that help people with their wealth make money or save money their health, their relationships or their personal and spiritual growth then what I'm gonna share with you tonight will work in your business. It has to be one of those major problems. A major pain that they have, okay? So wealth, so money. Body, relationships, personal or spiritual growth. Yep then you can charge a premium for it. A premium for it. Let's take two minutes, how long? - [Audience] Two minutes. - Discuss among your table what I've said so far. What I've covered so far. Two minutes, go. (audience muttering) Okay, stop. (audience muttering) Please shake their hand and say thank you for sharing. (audience talking loudly) Okay. So what have you learned? What have you learned? - [Audience Member] To raise our prices. (audience laughing) - Raise your prices, okay. What else have you learned? - [Audience Member] Stop saving people. - Stop saving people, hallelujah. (audience laughing) Yes, leave that to the church, please. - [Audience Member] Waiting for the right client. - Waiting for the right client to come. Yes? (audience member mumbling) - [Audience Member] Asking your clients why do you want my service? And are you ready to show off for yourself? - Yeah. When you sell high-ticket, yeah. Application, invitation-only. If you want to sell high-ticket, absolutely, yeah. You know, all these years, I've been in business for all these years, I've never done a fucking proposal. In my whole life, not one. I've closed some pretty big deals. I don't do proposals. They're happy to just get me, it's the positioning. Because when you do a proposal, what are you trying to do? - [Audience Member] Convince them. - You try to convince them. Song and dance. Let me give you ten fucking pages why you should work with me. No, give me a reason why I should work with you. You've got money, I've got your solution. Now, the promise is you're actually damn good at what you do, right? Let's start with that. You're damn good at what you do you've got a solution. You've got money, but you've got a problem. Exchange of money, the value delivered helps you solve your problem. I don't have a problem, you have a problem. Keep your damn money, keep your damn problem. Doesn't change my life. You've...