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[Music] selling gift certificates during key times of the year can really explode your practices profitability even the smallest discount can increase sales dramatically Inter promotions they make creating and selling discounted gift certificates a breeze massage book lets you sell gift certificates by service or you can create custom ones for any dollar amount that you'd like when you run a promotion on a gift certificate the purchaser will pay the discounted rate but the recipients gift will still be valued at the full amount when they come in to redeem it for service both gift certificates and promotions are created under the marketing section of your business today we're going to be creating a single promotion for two different custom gift certificates that way our clients will have some flexibility when they're purchasing this promo we're selling a $75 one for $60 and a $100 one for $75 right now we've already got a $75 custom gift certificate available for purchase so we'll just need to add a $100 one as well we'll select create new to get started and then we'll enter $100 the amount entered here determines the full value of the gift certificate we'll enter the discount later on when we create the promo we'll leave the description blank for now it'll default to $100 gift certificate after we save it then we'll check active and online so that it will be available for online purchase when the promotion goes live now let's select save to add it to our menu before we head to promotions let's stop by service certificates first gift certificates listed here match what's available under your service menu and you can run a promotion on these two if you prefer but for this example we'll just stick with dollar amount gifts instead of ones that are service specific the process for creating and selling the promotion is the same now let's go to the promos tab and we'll select create promo to begin first we'll need to switch the type to gift certificates if you want to learn how to create a service promo we've got another video you can watch for that too then we'll give our promotion a title and description that will appear on the public web page where the gift certificates are purchased on step 2 we'll pick which gift certificates are included we'll change the type to custom gift certificate select our $75 option and enter a $15 count then we'll add another gift certificate and repeat those steps for our $100 one with a $25 discount keep in mind if a promotion includes multiple gift certificates each gift certificate will be listed on the promotions page but each one will be purchased separately including multiple gift certificates does not mean that the client is buying all in the same transaction each gift certificate is purchased individually and one at a time on step three we'll choose how long this promotion is available for purchase we'll keep the timeframe limited but not too short let's start it on December second so that it's part of the cyber monday rush but we'll extend it through the following Saturday on December 7th on step 4 will further define our settings will display it on our massage book website so that any visitors there can view and purchase it we won't in the promo completely after an overall number have been purchased but we will limit the amount that can be purchased per day to 5 that means that once five gift certificates have been sold on Monday the sale will stop for the day and reactivate on Tuesday and so on and so forth this scarcity can help drive sales but also helps keep things under control two clients will be notified on the promotions page if the sale is ended for that day once we've reviewed the details let's like create promotion to finalize and add the detail to the promotions dashboard where we can manage and share it each gift certificate promo comes with its own web page where the deal is purchased we can quickly post the page to Facebook and Twitter using the share tools here and we can advertise it through an email campaign and on other websites using its dedicated link just select the option drop down to copy it need help sharing it through a campaign we've got a step by step video to walk you through just that and to get a preview of the promotion's page before the sale starts select view promotion page this is exactly what clients will see when we share the promo and where they'll make a purchase the option to buy will show next to both gift certificates once the promo is active just like any time a client purchases a gift certificate through your massage above website they'll get to select from one of the many designs fill in the recipients information choose a delivery method and add a personal message to their friend or loved one and no need to worry about keeping up with all the details about each purchase it's all carefully tracked back in your gift certificates activity gift certificate promos just one more way massage but gives you our business even more powerful opportunities for growth [Music]