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the subject of licensing as it relates to photography can be confusing and rightfully so it's not the easiest subject to understand and very few people are thoroughly familiar with the topic unfortunately though because of this unfamiliarity many individuals and businesses make assumptions and they end up using or distributing photos that they're really not supposed to now i will break down the subject of licensing photography and try to explain some of the basics but honestly i could spoil this whole video by providing you with one simple question that you can answer yourself if there is an image or a set of images in question that you would like to use commercially or distribute to another party for them to use commercially the question is this do you have clear written permission from the original photographer to do so if the answer is yes you're good to go but if the answer is no then before you do anything with the images you need to obtain that permission from the photographer and individuals who are uneducated about licensing usually ask why why in the world do i need to get permission from the photographer because of one word copyright a majority of the time the photographer still holds the copyright or owns those images and this this is where most of the confusion comes from you see the product that we create as photographers is very different than a hard good or something you could pick up off a store shelf you pay for an iphone at the apple store that's your property you could then later on give it or sell it to somebody else for them to use you can do the same with your car or furniture you get the idea photographs are different though photos fall under the category of what's called intellectual property or often shortened to just ip these are things that are created that you can't necessarily hold in your hand things like trademarks and patents also fall under the category of ip you know you actually deal with ip on a pretty regular basis and may not even know it setting photos aside there's a good chance you already pay to utilize intellectual property that you don't own music is considered intellectual property but even though you may pay roughly ten dollars for adele's new album you don't now own the copyright to adele's songs software is considered intellectual property if you or your company pays for crm software or accounting software like quickbooks you don't own or hold the copyright to that software you may not know it but in those scenarios the fine print states that what you are actually paying for is a license and a license is simply a contract granting legal permission to listen watch use or utilize somebody else's intellectual property if a real estate agent pays a photographer to shoot a property if an interior designer pays a photographer to shoot a...