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[Music] okay here's the big one here's the tough one here's the video you guys are waiting for negotiations right now everybody's a little intimidated about negotiations how do you deal with that mark because i know you're i know you've got a certain attitude you're you're you know you're to the point but if you really want to get a deal done right how do you come how do you approach it do you approach it with with pushing or being a little aggressive do you post do you approach it with trying to find a middle ground how do you approach negotiating anything like even buying a car how do you do it okay well there's two things and i'm glad you brought this up because this is very valuable to a lot of people num number one is planning and number two is take the fear out of it okay these are two of the secrets these are the two of the secrets that i use and i'm i'm a little bit different than the average bear which is why you have me on frankly i mean it's certainly not for my looks so what happens is you you have to take the fear out of it so if you have no fear there's nothing to lose i know it's easier said than done i'm going to get all kinds of comments below and all kinds of about oh it's easier said than done it is but if you practice if you're dead man walking you got nothing to lose you can negotiate your ass off the minute you're fearful you'll change your behavior all right and you don't you cannot win i want to talk about that for a minute so you're saying and i think what you're saying is you have to be able to walk from a deal that's right you have to be able to say hey no thank you walking because that's powerful the no is a powerful word word isn't it so when do you know but most people are kind of scared to say that and they're scared to walk how do you get that confidence to be able to walk out i said take the fear out just go go in and first of all the other thing i said was planning so planning is um i'm going to say a dollar they're going to say 50 cents and what i want to do is i want to walk out with 75 cents so you do the planning and here's i'm going to say this they're going to say that i'm going to say this and then you then you know okay so you come in well planned okay sometimes things come off the rails i'm not gonna say no but they do but the planning that's number one number two when you go in and you're fearless or you've you've squashed the fear as much as possible some...