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(lively music) - A project proposal, also sometimes called a business or work proposal, is a document that defines the approach needed to execute a solution that meets a given set of project requirements and constraints. This document might be the first or only time a perspective client hears from your team about how you'd approach the project. It's your chance to show who you are, what you've accomplished, and why you're the best fit for this project. In other words, a work proposal should make you stand out above the others. On a more practical level, a project proposal is also a written commitment of what you plan to execute if you win the contract. Your proposal document must walk through the balance of selling yourself, while making clear commitments to scope, timeline, and budget. While each situation might call for something different, investing time upfront to format a proposal template will make it easy for you to create iterations quickly as requests arise. Here are seven sections you should consider including in your project proposal template: The executive summary provides a quick overview of the proposal at hand. Be sure to touch on three main items in this brief introduction. State the problem, showing an understanding of what needs to be solved. Touch on your unique ability to solve this problem. Thank your perspective client for selecting you to submit a work proposal, and if you've drafted a long proposal, consider adding a table of contents right before or after this section. Use this space to tell the reader about your company. Share your mission, values or qualifications. Showcase key team members who will be working on the project, along with their qualifications. This section is the heart of any project proposal and it's where you lay out the how and why of your plan. Start by stating your understanding of the client's needs. This is a great place to highlight specific things you heard from your conversations or learned in your research. For example, show how this approach will address their growing mobile audience or how you'll bring stakeholder voices into the process. Next, outline the phases and steps you plan to take to complete your proposed solution. Be sure to explain what each step involves and why it's part of your approach. The budget should include costs for all requested items plus any additional options you recommend. List these out separately so your potential client has clear choices to make. As you draft your proposal budget, determine whether a fixed number, hourly rate or cost range is best. Typically it depends on how much you know about the client and project scope and how comfortable you feel with risk. You might also wanna highlight costs they'll need to consider that aren't part of your budget, like hosting, fonts, animation or long-term maintenance. Timelines can be tricky because you're never sure when the project will actually start and what resources you'll have available. That's why we recommend...