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do you want to increase online mentions create more backlinks and greatly boost brand awareness who doesn't digital pr can do just that and one of the often most overlooked digital pr strategies is the creation and distribution of press releases and before you shout at your screen telling me that they're so 1906 you're wrong they can be so beneficial for your digital marketing strategy so i'm going to talk you through why you need press release distribution the process and how to use it within your seo strategy a press release is written text about specific news or an event that's happening within your business or has recently happened press releases are a proactive way to provide journalists and media outlets with important information about an organization so they can write their own piece and publish it more so nowadays online look at it like digital storytelling you want your press release to be interesting and exciting enough to capture the attention of media outlets vlogs and other distributors so that it's shared throughout the internet by word of mouth so can press release distribution help your seo the short answer is yes the long answer is it depends the goal with press release distribution shouldn't necessarily be to gain a particular number of backlinks to your website but it should be used as a distribution channel to share your brand's contents because of the nature of press releases most if not all links contained within the actual press release itself are no follow sometimes the release may be picked up by a media outlet that allows follow links but it's rare the links you really want are those that are created by the journalists who have transcribed your story they'll likely be high quality natural relevant and authoritative backlinks and as quality backlinks are a very important ranking factor every website wants these included within their backlink profile so with press release distribution you should be aiming to provide content that will get journalists and news publications to talk about your business and the information you've provided they'll write about the press release and put their own natural spin on the story and when they do they'll link back to your website as a reference for their readers they're most likely to be backlinks to your homepage which makes press releases such a good brand building exercise and anyway if you've watched our video revealing the truth behind nofollow links you'll know that a good mix of follow and nofollow links is important in ensuring a natural authentic backlink profile landing media coverage both online and offline is great for brand exposure and can generate a good range of natural backlinks to your website as well as plenty of referral traffic from users who are reading and sharing the news publication now let's take a look at how press release distribution works but before we do make sure to subscribe to our channel and hit the bell...