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hey Jonathan here we've got a question from design/build solutions and it is thanks Jonathan is your use of advice retainers different from a design retainer or have you moved away from that model altogether okay so let's define some terms here advisory retainers are were for a long time a big part of my business when I was doing mobile consulting very lucrative very useful to me and very good for my clients and what an advisory retainer is is that a client pays you usually on a monthly maybe quarterly basis to have access to your expertise your it's true consulting you are answering questions they are they are consulting with you you're not building stuff you're not maintaining stuff you're not supporting things it's not prepayment for some hours that you're gonna do it's an insurance policy that they pay every month to help ensure that they are making the right decisions during some tumultuous time or during some risky project it's usually if they're usually doing something that they have to do right now and it's really important that they get it right the first time can they want to hedge their bets by paying an expert in the space to help them make sure that the project is going to be a success the first time so so that to me that's a that's the sort of prototypical advisory retainer it's you're not building anything you're just giving it but you're making yourself available to answer questions now the next part of the question is different from is it different from a design retainer and I think the word design here is a little vague so you know they're just designers do lots of different things it's not all design in my opinion or maybe that's an overstatement it's not that it's not design it's certainly at different the the design is happening at very different levels let's put it like that so if you are let's say you're going to design the user experience for some new application you know the next uber or something upfront your gear design the the whole user journey the workflow this everything from like the from the signup process through to the onboarding to the free trial to the conversion to customer to blah blah blah blah blah that whole it could be that whole marketing flow or it could be that whole sales flow it could be the user experience of the application itself it could be the design of the backend infrastructure the architecture of the whole thing like how is it going to scale how's it going how we're gonna do disaster recovery what happens if it fails over yeah there's so many like that high level design that early stage kind of foundational design to me that is that's more valuable let's put it like that that's more valuable than then design way farther down the the downstream from there where you're like kerning...