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few strategies accelerate your public relations recruitment and fundraising like an event keep watching to find out the keys to a successful fundraising event and how they work [Music] people are always asking me for new and creative ways to raise money and my answer is always the same build relationships in a nutshell keep meeting people until you eventually reach your fundraising goal however meeting one-on-one can take forever even though those kinds of meetings are necessary but what if you could meet with a group of people raise nearly the same amount of money as one-on-one and still make new friends or strengthen old relationships well that's what an event can do for you getting your message out to the general public to masses is the essence of public relations you want to be the go-to organization for anyone wanting to solve the problem your organization was designed to solve you also want to stoke the fire on the lifeblood of any non-profit that's human resources that means recruiting volunteers and part-time and full-time staff and of course with every strategy you want to raise more money than you spend an event helps accelerate your efforts in three ways the benefits or bounce from an event include current income with cash gifts and future commitments single or monthly gifts prospects through the invitation of your current partners and donors new donors acquired through the opportunities presented at the event increased awareness in the community as successes are highlighted enhance local involvement in your efforts financially and also with your labor increased middle and major donor involvement as people at large giving levels give more next level excitement about your organization is this showcases your activities and the excellence by which you perform your duties in many cases people's commitment grows as they are challenged to face stretching giving levels revenue produced for at least 12 months if not for years as people make monthly commitments a well-planned dinner will pay for itself through cash gifts that night enabling commitments again single and monthly to be your net proceeds and go directly to the front lines programs of your effort a well-planned dinner includes the following components number one a solid recruitment and invitation process this includes electronic social media and hard copy reminders and invitations as well as donors who know and love you inviting their friends who know little or nothing about you this involvement can include simply inviting another couple or single or filling an entire table of eight or ten number two a strong program this includes a warm and inviting mc inviting music one to two inspiring videos highlighting the mission and vision of your organization awesome stories or testimonies for individuals whose lives were changed as a result of your organization and speakers who provide a balance of inspiration and information and a next level opportunity appeal and response gathering process number three an immediate and informative follow-up strategy everyone at the event...