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[Music] hi i'm emily probst with modern machine shop and i'm here to talk about how to write and submit a press release it's not as hard as you might think all you have to do is follow these basic steps step one decide what you are going to write about a press release can be about a new product a new technology an upcoming event an upcoming trade show a merger new management the options are truly endless what a press release is at its most basic form is a communication tool to help you tell us what is going on in your business and why we need to pay attention it's a way for us to report on what is truly happening in the manufacturing industry and you never know sometimes these press releases can turn into much larger stories some of our best stories have come to life because you have taken the time to send us information about what is going on in your business step two be concise i get hundreds of press releases in my inbox each week and that takes a lot of time to process for that reason a press release should be about 400 words or less and they should also follow the inverted pyramid style of writing if you've never heard of the inverted pyramid think about it like this it's an isosceles triangle that's turned upside down at the top of the triangle is the biggest portion the biggest portion contains the who the what the when the where and the why the middle section of the press release includes the specifics it's the technical data that is relevant to our readers at the end of the press release is the extra information that you would like to include but perhaps maybe isn't the most important any trained journalist will know that this is the section of the press release that they should cut first step 3 pick a single topic while it might be tempting to do a round up of news or product items it's really not the most effective way to get your information out our readers are technical junkies they want to know the specific details about what is going on with a certain piece of equipment or a machine tool the more detail you include the better and this leads me to step four step four is to be technical we are the technical trade press we report on the specifics if you're writing a product release make sure to include the feeds and speeds make sure to include the x y and z axis travels make sure to include how heavy of a work piece can be accommodated by a certain piece of equipment we're looking for specific product features that someone wanting to purchase that particular piece of equipment would like to know about we're not looking for just a high level overview step five check your checklist make sure that your...