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(upbeat music) - Hi, everyone. Danny here from freelancetowin.com. And today I'm going to be talking to you about the elements of a winning proposal in 2021 and beyond. Now, this is a very exciting topic for me. It's one of my favorite things to talk about because I believe that being able to write great proposals is absolutely key to your success on Upwork. Now, first and foremost, let's briefly go over what you're going to learn in this presentation. One, I'll show you how to stand out and get clients to notice your proposal, even if you're new to Upwork. Two, you'll also learn how to show clients you're a good fit for their project. And again, that's even if you're a beginner here on Upwork. Three, how to position yourself as an authority on the type of work you're doing, including those of you who may not have a big portfolio just yet. Four, I'll show you how to expertly answer screening questions. And if you're still new to Upwork and you aren't quite sure what those are, don't worry, I'll be explaining that too. And finally, I'll even show you some next steps that will help you put this knowledge into action. All right, we're about to get into it, but first real quick, for those of you who may not know me, here's a brief overview of my work. I've personally earned hundreds of thousands of dollars here on Upwork, including over $100,000 in just 12 months. And I don't say that to brag, but just to let you know that I'm no stranger to this stuff. My work has also been featured by many major publications, including Inc, Bloomberg and many others. I also have a popular blog called Freelance To Win where I share Upwork related strategies and tips with hundreds of thousands of freelancers each year from all over the world and from different backgrounds, industries and experience levels. So I really believe that these strategies I'm gonna show you will be widely applicable. I'm a writer, yet these strategies properly applied and adopted can be effective in any work category. Okay, so given that this talk is about how to write a winning proposal in 2021 and beyond, let's talk briefly about what we can expect in 2021 and beyond. Well, it's a safe bet to assume that clients will be busier than ever before. We also know clients today have unprecedented choices when it comes to hiring freelancers. There are more people freelancing right now than ever before and we can expect that trend to continue as well. And finally, when it comes to hiring freelancers, clients have higher expectations than they did in the past. How do we know that? Because as people are given more choices, they also begin to naturally expect better results from those choices. This is sometimes known as the paradox of choice. Now, and this is very important, there's also a tremendous upside to...