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now I love typography logos but there are some crucial golden rules that you need to follow to ensure a typography logo it's not only effective but it doesn't break any laws and I mean legal laws watch today's video to learn the golden rules of typography logos and some of the things along the way so welcome back to Satori graphics and if you're new here I'm an established designer with over 15 years of actual clientele work under my belt I offer tutorials in Illustrator and also just general graphic design advice on this channel on a weekly basis so do go ahead and subscribe if you want to excel as a graphic designer so the first golden rule of typography logo design is to make sure that if you do elect to use a font instead of custom Lego type ie you actually just take a font straight from your phone a library that you have the rights to use it I mean the legal rights this usually requires you that you either bought the font family or you have the font license that allows you to use their font for commercial uses now a great website for this is font squirrel and as they have for many many awesome funds for free and you can also check if they're set up for commercial use by looking at the icons seen here on the screen so make sure that you have the rights to use the fonts for your Lego design that is if you do decide to go with an actual font instead of custom logo type now the second point is maybe one of the most important and golden rules for typography logos and then is to make sure the style of the Lego type fits the message of the brand or the business a typography logo does not have a logo mark it only uses typography so every aspect of your logo type needs to reflect the brand's message so how do you actually do that well you do research into the business and also the industry they operate in I'd like to use the example of our money because yes they do have a legal mark but let's take a look at the typography version of the logo the choice of logo type is sophisticated and it's serious as it's also a serif font and it appears high status this is going to appeal to the target market of Armani who often middle to upper-class people in society our money would not function with a more playful and friendly font that was used for the Lego type so do make sure to keep in mind the brand's message and Natalya market so the third golden rule for typography and Lego design is to make sure that tagline also known as the strap line works together in perfect harmony with the main Lego type this may evolve using contrast so maybe a mix of...