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hi I'm Mackenzie with technologyadvice and today we're going to show you looker a business intelligence software if you're evaluating bi tools for yourself or your company you've probably heard look I mentioned a number of times as a bi industry leader it has an extensive and impressive list of client companies such as HubSpot Fitbit and venmo well looker does have a great deal of competitors there's one feature that sets it apart from the rest look mo Luke Amell is a data modelling layer that uses customizable natural language to allow analysts to manipulate their data this feature is useful because it allows data analysts to write SQL expressions once and in one place liquor then utilizes this code again and again to generate SQL queries for you this can save you and your company a substantial amount of time look R also saves time by making all of your data easily accessible within the home page here you can favorite spaces and data sets which allow you to create a library of all the data you need most looker further organizes your data by utilizing spaces dashboards looks tiles and queries all of these work somewhat like folders within a computer the hierarchy looks something like this queries are used to make tiles and looks which are found within dashboards held within a space lookers dashboard information always updates in real time to ensure you are viewing the most accurate answers to your data questions this combined with the simplistic and highly visual setup makes your data readily available and easy to understand looks and titles aren't the only things that are simplified by liqour the process of getting answers to your data questions is expedited with lickers explore section here you can view your data using different dimensions and measures furthermore you can filter those dimensions and measures using many different options to get highly specific data query results these search queries can be saved directly from the Explorer view to any space or dashboard as a look within the Explorer section looker offers many ways for you to visualize your data your data can be viewed in table column pie and bar charts scatter line and area plots or single value and map views all of these visualizations make data accessible and easy to understand by anyone in your organization it's apparent that looker is a powerful tool like any other product it does have drawbacks for example as you can see here running data on the platform can be a bit slow at times however looker offers an email scheduling feature that makes this weak spot and a few headaches easily avoidable many new users also feel that the visualization options are somewhat limited and that the intuitiveness of the product could be improved upon overall lookers a business intelligence tool that can give teams of any size and answer to the questions they are looking for the ability to sort your searches and easily access previous data queries makes finding an answer almost instant its extensive customization options and ability to define data in natural language for business use makes it a clear business intelligence software industry leader to learn more about looker or any other business intelligence software click the link in the description or visit technologyadvice.com backslash business - intelligence there you can browser views and recommendations on the best business intelligence software and get a free five-minute assessment to find a product that has the features you need thanks for watching