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happy Saturday guys happy Saturday my place I know I don't normally do Saturday anything but I was sitting here and I wanted to forgive me and trying to pull up notes at the same time I wanted to literally pop in and say not only happy Saturday but I'm here working on my book and I wanted to come on and share instead of wasting time on a Saturday doing any other thing I wanted to kind of pop in and kind of give you guys some tidbits on how to be productive during this time so I tell a friend bring a friend let a friend know I'm gonna give out jewels and gems on how to get your first and land your first lucrative book deals so if you've ever wanted to publish something you have something that you've always wanted to put out there in the market you've self-published before you probably join one of these what I'd like to call ring around the rosies book collaborations we're fifty five million of you get on a book collabo and then the book doesn't sell and you're mad at the person who authored the book nobody buys the book and it doesn't really get you to what you were thinking was gonna happen for all of you who would been trying to get out there in the speaking world and you've been told that getting a book deal or getting your book out there it's gonna help you they land more gigs and you're looking at covent and you're saying to yourself hello mr. Binney you're saying to yourself I really want to get this done I just don't know how to do it well I got I got I got the sauce for you tonight like I said I don't normally do Saturday anything but I mean I'm not only Mayan Quarantine but I'm also in I've been sitting here writing my book for the last four or five months no I probably started in in December and then of course quarantine kind of took me off my game a little bit in the beginning if I had to kind of readjust for all the things that have in between school being shut down and planes being grounded so I'd say four or five months collectively but I've been writing this book for a while so let me just give you some introspect before I even give you and drop some jewels like I said this is this is not like normal my normal stuff so let me give you some drops and jewels here um I have published let me see let's guess one two I published three horrible books three books that I wish that Amazon will take down I've been begging Amazon to take them down but they have this rule where it wants a hit stick category and it has the ISBN number they can't take it down then I published one book that I kind of regret but I don't regret but it is what this and then the confidence factor was my main book so when I wrote the confidence factor I was in a different space my mind was like I was ready to write I was ready to put something out there I would have never thought where the confidence factor would have taken me from the time I wrote it to this very day I get to I get to lend my voice to a lot of different things I get to monetize my voice I get to monetize my presence I get to do a lot of different things that the first three books that were really really bad like they were really really bad I get to do things that the first three books just was not able to afford me in the in the collection of the confidence factor a lot of doors open for me because I realized what I was doing in the confidence factor had something specific I wanted to talk about something specific that was on my mind that really allowed me to open up the reservoir of financial lucrative opportunities so when I talk about speaking the book thing did lead me to you know I was making money in speaking before but I definitely quadrupled the amount of money I was making after I wrote the confidence factor so I self-published two installments of the confidence factor and I sold the third one to someone else and they published that book for me and then I sat back and so I haven't written a book since 2016 what happened between 2016 and now and not only I had been traveling and speaking but around 20:18 or so I didn't feel like doing this anymore I literally just when I say didn't feel like doing it I didn't feel like writing anymore I'm the kind of person that I always advise people if you have nothing to say please don't write because you'll write your worst work when you're doing that and I had nothing to say and I had gotten this buzz like you should write another book and and I said I have nothing to say I have nothing to say absolutely nothing to say I am drained of thought I have nothing to say and I'm still monetizing the confidence factor so I have no financial issues at all I'm selling two to three thousand dollars I'm sorry two to three thousand books each and every time I go and speak so I'll talk about the being paid to speak in a moment so I'm selling those like crazy so I'm selling on an average month between ten to fifteen thousand books so I'm not worried about it and it had been three or four years I'm not concerned but I knew that it was it was time so into early 2019 I get this email this random email literally it's a random email from a publishing group that many of you may have a book of theirs on your shelf right about now so it was an editor from this publishing group and she says to me we want to know about working with you to see maybe we can collaborate on an idea I thought they wanted me to be able to be quoted in another book that they were writing about because I had gotten worried about it that's not what they wanted they wanted me to write my own book the first time we hadn't met that was early 2019 I'd say February or so first time we met there was no synergy cuz again had nothing to say had nothing to write if I had nothing to talk about and we just couldn't come up with anything and in the end around April or so we kind of disembarked on this idea because again I have nothing to say in 2018 I realized I had nothing to say I said let's just write out this confidence factor figure out where it takes me and when I feel inspired to write again I will it just so happens when I said you know yeah we kind of divorced each other in the exploratory part of our conversation something happened we had something to say now I had to go back to the drawing board and figure out what can I do to get her attention back again because we worked with so many months to try to figure out what we do how we can make synergy couldn't figure it out then because I had nothing on my mind and I did sparked and I went back to her and I said look let's just start this all over again allow me to reintroduce myself my name is Carol and let's talk again and we started having these conversations we started exploring different different ideas and before you knew it I came up with something that really resonated with me it gave me the same feeling I was feeling when I wrote the confidence factor shortly thereafter we were in a contract phase that was kind of strange I had never done this before so next thing you know it's January of 2020 of course January was a wonderful month you guys remember January January was a good month February comes we're still talking but I'm not sure where I stand March comes she calls me back she says I looked at the idea and I want it and I want to buy it from you and this is how much I'm willing to give you for it and when I sat back we got the contract and I was like wait a minute wait a minute you're giving me all of this for this amount of work and it was a lucrative contract I've got about another eight or nine months to finish the book the book is almost done but I realized now that I've done all of that and I've done all the hard work in getting the book prepared and getting her interest in getting the outline ready and getting the book proposal ready mind you I didn't plan on doing this this wasn't like a plan like I just told you 2018 I gave up on the book idea because I had nothing to say by 2019 I'm being pitched to do it and I'm still not feeling it until I have an idea that I want to do but then I realized what I did wrong in 2019 was I said no because I realized I didn't have the proper materials to be able to work with a publisher especially a publisher of this magnitude we're talking Wall Street Journal kind of publishing so we're at a different level when we're at that stage now my book will be out in November 2021 so I can't give you any details until March I promise you I saw the cover it's beautiful it's the most beautiful thing I've ever seen it's like my own date but in the interim of that I realized that it now puts me in a different position now when I wrote the confidence factor yes I got a lot of publicity yes I've sold a lot of books yes it was a great run with it while it was there and it's still a great run for me and I'm still selling a lot of books and I'm still getting a lot of opportunities even though I'm in the middle of shutdown just same way you may be however what has changed is now I understand the philosophy of getting a publisher and getting an editor on your side how to negotiate an offer how to write to editor and how to be able to discuss with them what your idea is instead of sitting back and say my name is Kara I want to write a book like how to present to a publisher of that magnitude it takes a totally different set of languages it takes a totally different set of thought so that you can be able to have them do all of the major work for you when I say the major work they're taking care of the editing they're taking care of the the byline they're taking care of the Amazon they're taking care Realty they're taking care of everything they're taking care of how the how the outline has to be we already work through the back cover they're taking care that artwork like all those things that you have to do as a self-published author they're taking care of it oh yes did I say they paid me already so all of that is already taken care of so to be able to say wow I'm working with this publisher you'll see when you see the book cover out to talk to you guys about that later but when you get to see all of that and I get the team that comes with them so I don't have to labor in that I am just a resource I come up with the knowledge I write the stuff out boom I send it over to your team your team works graphics they do all the other judging they work out the deals with all of the major publications they work out the deals with Wall Street Journal New York Times they work out the gala copies and I just got to sit back and run and get ready because I know by the time this book publishes it may publish a little bit early but the tentative date that is supposed to hit the market is November 23rd 2021 and the reason is because the timeframe from the time that my book is actually gonna be with my editor which should be in another few weeks until it hits the market in 2021 that's the time that you use to sell so they were there already pre-selling I don't have to do anything there pre-selling they are contacting media I don't have to do anything other than put myself and show up in the seat and make it work now this is not as hard as it looks so for those of you who've been like how do I get a publisher to work with me and should I go self-published and this that the other especially now why I think it's important now is because we're all in quarantine or we're all in some type of shutdown the world is renu-it it's not open the way it was and what you should be doing is focused on building revenue now this book has already become a source of revenue and I haven't even seen it yet all I have is a manuscript that is on my computer that you cannot come and take from me that's all I have so all the other labor that is involved in it comes after I published a book and then of course by then hopefully the world is looking back up I go back on tour I get back out there and I have a long-range set of marketing this is possible without you having to labor in the I've got to publish it I've got to market it I've got to go out and butcher like you shouldn't be paying for any of this stuff should be afforded to you because you're just that brilliant and you can do this so I'm gonna give you the what not to do first because I'm not gonna give you the what to do because if you do what not to do if you eliminate that off of your list first then what happens is when you get to a level where you have something to say like I said I had nothing to say until 2018 when you have something to say and it hits you and you say man I want this story to get out there then you can learn how to publish it with a publisher the first thing you have to understand is working with a major publisher like a Simon & Schuster or Riley and stuff like that credibility you can't buy that and it's hard to get that as self-published you can get it don't get me wrong but let somebody else do some of the work for you and take that labor off because I still have other things to do I still got investments I got other things I gotta do I just need to write the stuff and you guys work on the other stuff I don't I can't do all of that can't be the chief cook and bottle washer so if you decide that this is the time for you to be able to write and this is the time for you to be able to score a deal and even in this pandemic like what I'm scared about is that people are worried so much about the pandemic they're not making any money during the pandemic and I picked up my check during the pandemic you can do this through this pandemic but you have to learn what not to do I'm gonna give you just a few simple things as I need you to consider because before you say I'm gonna go pitch myself to Simon & Schuster the first thing you need to do I'm gonna give you some little things you need not to do before you get yourself out there cuz I need y'all to realize this is not a one-size-fits-all kind of thing so tell a friend bring a friend and I'm never gonna do this again okay number one you can't pitch your life story this is gonna be a hard one so I realize all of you may have something that happened in your life something that's traumatic something that is heartfelt something that you think that the world needs to learn from and I get it whether it's domestic violence the death of a family member depression heartbreak there's a lot but don't get me wrong I'm not discounting what you're going through or what you have been through but a life story is different when you don't have a backing behind it of a major major organization and what I mean by that is I'm again I'm not discounting your story but it's just something I have learned over this course of this time editor's could care less about your life story if you're not famous of a certain caliber so if you're not jackie onassis Oprah Winfrey your life story is not interesting because they don't know how to pitch it to other brokers in the area they can't figure out how to be able to pitch it so if you want to publisher if you want an editor to look at it you cannot pitch your life story hello miss morning you can't pitch your life story so I hate to be the bearer of bad news but for all of you who have been saying I need to get my story out there my story my story slowed down on the story for a second hold on to your story and find what problem you solved in your story and write a pitch about this the problem that you solve and that's the base of your book will write the life story later but right now you need to get the accreditation you have no credit Asian so you can't be out here saying I need people to read my life story so what where I get confused in that is that if you don't have an audience already and when I say an audience an audience who is into that life story it's tough the only exception to the life story rule is if your life story has already been covered by the media let me give you an example there is a young lady and I cannot remember her name not for anything but there's a young lady who was kidnapped some years ago I remember I was a kid when I heard about this this was in Pennsylvania she was kidnapped coming home from school and imagine she lived about five or six blocks away from her real parents and her the people who kidnapped her had her you know five or six blocks away and they were always on the news we're still searching for a little girl such-and-such if you see her and they keep doing that over and over again so every day for 16 years she keeps seeing on television that they're looking for the body of this little girl cuz they're presuming that she had died come to find out one day when she gets a little older she happens to see a baby picture of herself with her kidnapped parents and then she really discerns that this is her so looking for me so that's a life story so when she went and sold her story it was because for 18 years she had seen herself on television where they're like we're still looking for the body of that and not knowing she was the person they were looking for it just so happened if she didn't open that book she would not have seen that that was her in the in on the news cuz she didn't recognize herself as a baby she's never seen baby pictures of herself she went to school she was loved she had a different name now that's a life story you I'm sorry I don't mean to be facetious when I say this you were the victim of domestic violence it's a common story and I'm not discounting it but it's a common story publishers are not interested in that because it's like did anybody cover it did we look at it in the news was it in the newspaper yeah like Elizabeth Smart that's a perfect other example but then a lot of others are like that head that had been kidnapped they've got a story to tell where I'm not disrespecting any of you who want to tell your life story but your idea for a a determine in the life story and then teach it through that scenario you can't go into I was kidnapped and I was a victim of domestic violence and then they're gonna be like because editors really don't care I'm sorry to tell you that wait till you talk to them you really understand what I'm talking about they're like um so you were kidnapped and you know unless it was covered by someone that's how they offer you book deals they don't offer you book deals because of the fact that you just got something to talk about so don't do that I've got a story to tell I've got my life story my life is very interesting I think everybody can agree at some point their life is interesting whether you've had a great life or a horrible life or experienced something but something has to be different about yours and people have to already kind of know the story of your life so like I said with the young girl that I grew up looks listening to I literally used to see the story all the time where they were looking for the body of this kid the kid saw herself on television that's the kind of story what I'm talking about okay the second thing is not having a marketing plan the one thing you don't want to go to an editor with is a great pitch and no marketing plan they're not gonna be the ones that you in doing all the marketing for you you have to have a marketing plan and they call it a 24 month run so my publisher said I gotta have a 24 to 36 month run of how you're gonna publish this book and keep it in the market relevant until your next work if I decide to write another book they bought five years worth of my book already in advance but for two years I've got to be on the run as what they call it what that means is for two years I have to have a full marketing plan so when you posting and pitching to publications and publishers editors are gonna the first thing they're gonna ask you for it's in the pitch deck so what's the marketing plan you can't do this I got 4,000 people under social media you can't do that that's not that's not a marketing plan that's 4,000 people who like you under social media we're talking about a real marketing plan how do you plan on getting out there so I already have my marketing plan for 2021 2022 and 2023 already done and what that means is I'm already booked to speak in 2023 most of 2022 and the day that the book comes out in 2021 I had to already have those things in place so they knew that the moment that I had the book in my hand physically had the book in my hand I'm on the run so I started only pitching to events notice I have not been really on the speaking circuit for the last two or three months because I'm only pitching to events in 2021 on purpose I need this time to really focus on the book and the book itself because I've got a fiduciary commitment so if I've been absent from people's lives I apologize but it's just because I've got to be on this 2021 2022 and 2023 trip so I'm not really concerned what's going on 2020 I don't even hear half the stuff that's going on 23 I know we got Cove it I know we got social unrest I know we have racial unrest but I also have a book to publish so I'm like okay so we're only focusing on things that are going to make me money in 2021 that may sound a long way to you but it's not because you can get paid in book dollars now for two years from now so I've been booking for 2023 and even I've gotten some offers for 2024 when you're speaking on major corporate stages they've already planned for 2027 so if you're really smart you work with an organization that you can get rotation from now until the date your book publishes and you let them know in advance you say to them you know I've got a book that's coming out on this date then you're like okay well our event hits on that date the next time we bring you in let's work on how we're gonna pay you in book dollars and that is how you really create a marketing plan where you got that two-year run out and out of the 4,000 only five will buy let me tell you something that this ammonia I don't do social media at all I have stopped that because the thing is I can't depend on social media it's inconsistent first of all I then that means I have to depend on an algorithm to depend on visibility and then I have to buy adshares to be able to get your visibility and then if you don't buy it like it's a gamble as opposed to if I sell in twenty twenty one twenty twenty two I don't have to worry about that I make four phone calls and I got that taken care of so that's why I said you cannot go to a publisher and say hey publisher for two years I'm gonna just build my Facebook and Instagram follower you can't do that what's your plan where are you going who are you going to who are you going with do you have a team who do you plan on speaking to who do you plan on speaking in front of where do you plan on getting this particular message out to like how can we get this there if you don't have that publishers are not really interested so you don't really want to to kind of get into that that particular spectrum and that leads me to my next point you can't speak at low level events point-blank period like we're done I haven't spoken at a low level event in many years probably more like seven eight nine years something like that and I don't speak at public events of that magnitude because they don't bring any value it's always the push and pull of people who are only there because of either who's speaking or the cost I'm only at industry specific events that's where I've been speaking for the last amount of years it has brought me enough value where I don't have to worry that's why I said I can sell myself for twenty twenty to twenty twenty three and even some in 2024 because I've been with the same production companies over and over building those relationships and really building I said building an end with them so I can really you know they always want to work with me so I make it such a I'm easy to work with you know if anytime you need somebody to fill in look I'm speaking at the AFA next week they move there all their biggest stuff all the way to virtual and I just what we did the first part of it yesterday all in all day yesterday and then I do the next part of it later next week I think it publishes and I go live on Friday I've worked with the NSA that an essay stands for American staffing Association I've worked with the NSA now for two years and I'm gonna work with them next year oh wait a minute I'm also working with them in 2022 did you know that how do you secure that you build relationships with the same people so that and I already know the book is coming so they're well aware I've already put my publisher and put in contact with them so that they know when you retain Carolyn 2022 depending on the date we'll make sure that the books are already there for you in case we open up the world and the economy again we are when you hire her she'll be part of just not only a speech but she'll be also giving away books we'll be working with you didn't work with the books so my publisher will work with them two years from now do I have to do that no all that is taken care of for me so you need to make sure you have that okay the next thing that publishers don't like is when you don't have any way to secure bulk orders so the confidence factor did well for me in my my life because I've only sold bulk orders I can't depend on one sale one sale one sale every event I've ever spoken at in the last maybe four years they had to buy two to three thousand books apiece I've sold ten thousand at one organization I sold 20,000 to another organization we've had them shipped if you don't work on your bulk sales this is gonna be a problem it's gonna be a two-fold problem it's not just a one full problem it's a two full problem number one you can make the New York Times bestseller list by just doing bulk orders that's the way that all the other big boys and girls do it so that's the first thing if you want to hit the New York Times and get off the cheap Amazon $0.99 pinwheel that's likes at some point we got to grow up out of this we got me Kennedy we can't be doing the kindergarten $0.99 I'm on my Emma's on bestseller forever we got it we gotta grow up so in order for you to get to New York Times you've got to sell bulk orders and they got to prove it so they have their own scantron that lets them know how many bulk orders were sold so you try to encourage the same people you speak for or other organizations who you want to work with to buy in quantities that have commas that's the incentive they can work with the publisher and they get a bulk discount you don't work on that that is for you to be able to sell the most amount of books publishers like to hear that you've done bulk sales so when I wrote back to this particular publisher and I said oh I've sold 40,000 books in bulk sales in one year and they said prove it and I print and I approved they're like wait a minute okay she knows how to sell some bug books I sell bunk books all the time I'm not selling to you guys unfortunately I don't mean any offense but I don't sell to you guys I only sell to those parts of the world that I'm willing to buy two three thousand books at a time I'm not interested in one and yeah yeah I don't have time for that so every time I sell every time I sell myself if you see me in a dress with a microphone and a lot of makeup best believe there was a bulk order sale in the background so please so it was my regular check and a lot of books so what they'll do is they'll say we intend to have let's say a thousand people at this event and we have a thousand people who cannot attend that they registered for and we want to give them away as gifts so that's two thousand books sold right there I'm trying to make sure that I sell more books than myself meaning my fee is my fee and I need the commas to be able to accelerate the book commandment and the book commandment is so that I don't have to worry if this book is selling so for those of you who are always looking at Amazon and saying what number placements you're on that's because you're selling one at a time when you're doing bulk bulk sales that scantron goes a totally different way I don't know the the formula behind it that's not something that's I can't tell you about but it's easier to prove to a publisher that you know what you're doing now you don't have to do 40,000 books like I've done in 2019 you can do 3,000 books as long as they know you know how to sell in bulk that's it this is like going to Costco for books you're not here for one roll of toilet tissue all your head if you're going in to buy the big big big big roll you you go in you look I have a car and a big big big big truck when I go with the one I have to pull $11 because I went for a real toilet tissue with a load up right when I go with the car it's a little jar of milk when I go with the truck it's because I go ahead and fill up for weeks and weeks at a time what you want publishers to know is that you know how to sell now how you because I know y'all gonna ask me in a second how do you do the mix between Cara what's your speaking fee and why you would you sell books it's much more profitable to sell books cuz I'm gonna get that royalty check anyway plus I got my Rosie check already plus I'm getting paid to speak why would I want to just a speaking fee are you crazy are you mad so I'm gonna get a check at the end of the month I'm gonna get a check from the publisher and I'm gonna get a speaking fee to be here math it's just math it's a simple math so if I sold 2,000 books depending on the threshold just a little retail and then I get that royalty check from that and then I get a fee from that cuz I scared a fee from the royalty sale and then I'm getting my regular fee which still has a comma all of these comments add up it's my money I earned it all so why would I not want to do that another thing you can do is just sell books and quantity you don't even have to ask for a speaking fee you just got to live to really say if somebody asks you what's your speaking fee my speaking fee is 5,000 books and do it seriously so you never get tired just of that my speaking fees 5,000 bucks and you mean yeah you gotta upscale is literally I in every way I've ever spoken including Facebook I spoken from Facebook yes check the receipts December I spoke for all 20,000 people but that's how you do it so you you want to make sure that you're always trying to sell books at all times okay another thing you need to do please hire somebody to write your by your buyer could be the difference between you getting in and getting out meaning a lot of times when you have a self written bio you leave things out because you think it's not important as opposed to having a professional read your bio and just determine what's important what's not important I have a bio for you guys that is totally different than the people who are hiring me the Bible for you guys just reflects what you need to see this is what you need to see most of you are not hiring me anyway so it just reflects what you need to see the people who are hiring me they have a totally different bio that's written by somebody different it is not written by me because if a bio was written by me I can tell it was written by me because it says a lot about me it says I put this in and I left this out I put this end up like this out well other people need to see the full thing to determine what works for them so you have to determine what works for them you can leave off something that you think is very minor and that's major for somebody who's hiring you so for example I wrote an article for a cosmopolitan magazine I can't tell you how many years ago I think it was 2012-2013 it's irrelevant to me but I can't tell you how many publishers I have actually talked to over the years as well as magazine reps that are like that article is life-changing I got on the Today Show because of that article it's an article it's literally 710 words it's one article I can't even find it it was in the physical magazine but it meant something to the people who read it so I have people who only write the BIOS for me because when I write my bio I leave that article off why possibly because I over I'm overly critical of myself maybe I don't know so in order for me not to over criticize let somebody else do it but sees the best in me and they can take that to the next level you need a short bio and a long bio the long bio has to have those things in it and again don't tell people what to take out let them interview you let them have a moment with you to decide what's important for your bio but don't can I beg you don't write it yourself you put you're pitching for 10 15 20 30 40 50 grand don't write the by yourself just dumb because it sounds like you write if you want that kind of money please don't write it yourself just stay away from yeah tying somebody you're gonna make money anyway so don't worry about it hire somebody to write your bio and when you hired that person to write your bio tell them what it is for I specifically hired someone and I told them it was for a publisher and they knew what to do and so when she sat down with me she said tell me about your life from 2010 to now I just went for it and she just started writing I had nothing to do with it so that bio is what works you do not write these by yourself and also don't get people who you already know that know you to write your bio because they're smart like don't do that it has to be somebody who sees a different version of you like I said I tend to leave this article off of all bias most people can't even find that article but that's because it's me criticizing me it's because that was a different time in my life when I was writing like that when I sounded like that but that article has opened up doors in places where I never thought I'd get to when like I said that article led me to the Today Show that little article let someplace else and it's because somebody else said you need to include that because that led you here that got you here so it has an apex and you got to include that to let them do it don't take any sides in that okay next no media plan no media plan no media plan and a media plan is how do you intend to get in the media's I like highlight reel when you publish this book how do you how are you gonna get on the news you don't want to be on your local news how do you get on all news media how do you get somebody to be talking about your book also within your media plan how do you get the media to endorse your book so I have been working with different media outlets to get them to see the manuscript already to give me an endorsement do you need a media plan make sense excuse me all right I talked about social media so I'm not gonna do that again and last but not least failure to say you want your payments up friends so when I talk about payments upfront you want your royalties upfront you don't want to waste time with saying I don't need it I don't want it you want your royalties a friend and that's simple and that's how you know those are the things you don't do excuse me those are the things you don't want to do right about now all the things you want to avoid in order for you to get a publisher to start calling you back you want to avoid all these little things don't play small don't play cheap a media plan you have to have a media plan nobody's going to give you 40 50 grand in your hand and you have no media plan either look at your strange like okay so you have no media plan so you're gonna take my 40 grand and you're just gonna put it in your pocket in your bank account and you think that's it use that money to reinvest in yourself as simple as plain like a lot of times what I find is people want the money but they don't think well how what should I be doing with it because if you want the money and you want a 10 extra value and you want to get to stages where they're paying you 30 40 50 grand to speak you got to have a media plan in your back pocket again I'm not trying to leave with myself in a totally different way but I haven't played the Facebook game very well I haven't played the Facebook game because I've moved off of here I stay on LinkedIn and I played a game a different way over there I've always played this hole I'm selling both books in the background I'm not doing media right now I haven't done media in 2020 because I got this too right and in the media it really is just not something I'm interested in right now I really want to focus on this because I don't want to give it away and then next thing you know twenty twenty one hits and it's on my back like I got to come back with this whole thing but you've got to have that in your back pocket so building relationships with different producers building relationships with different media outlets building relationships with different celebrities that can get you on the inside you gotta have a media plan should you start with blogs and then books you can start either way I wouldn't say the blog has ever helped me for that the my blogs have helped me too booked on stages I'm not necessarily sure if the blog's have helped me to to get the book deal but I'm not gonna sit here and tell you that it hasn't leaned a little bit because I have enough of a platform between Inc and entrepreneur and Forbes where I can write about myself a little bit or I can have another writer cover me because I ever read it already there I would say this if the blog means enough to you turn it into a podcast we use the podcast to be able to inform a network that doesn't know you because you need a totally different group of people who are willing to buy from you inform the podcast that hey I've got this book that I'm working on so you're not spending too much time on the blog's spend your time focusing on the podcast let people know what you're writing about ask them for the input ask them for the insights and let them kind of get in with you on that and you can use your podcast visibility to be able to sell the medium you're part of the media plan that's going to help you to be able to grow because podcasts and media map but it has to be a podcast that's growing another thing is to also in your media plan I'm sorry I forgot to tell you this if you could book yourself on podcasts that have high visibility you're good to go so you know I'm very picky about where I put my name yeah give Vinny don't get me I could read your mind but yeah podcasts are very they're very lucrative but you also like I said you don't want to if you're gonna you if when you start yours it's one thing if you're gonna be on any it has to be reputable so I don't say yes a lot of interviews I say I actually ignore a lot of people and some people may have be on here and maybe I have ignored you and it's not personal but it's just it has to be it can't waste time right now I just can't I'm not wasting time with your podcasts that is just on your website or whatever it has to be of a certain caliber because it's part of my media plan so like I said during this time I've been very intentional about staying away from certain platforms because I'm not being funny when I say this but Facebook cannot give me what I need for my book to grow does that make sense it just can't it's not weird my book it's not the seed I need right now I need to be on LinkedIn I need to be visible on LinkedIn I need to play the LinkedIn game I need to be connected on LinkedIn and that's how I grew up my podcast and every other aspect cuz nobody's reading my articles here like I don't think y'all are but you might not be they've already told us it's like nobody's reading them on Facebook so don't publish in there so it's just I play where I need to play do I have any other questions do y'all have any other questions do I have anything I need to know these are the what not to do so for any of you who have been thinking I need a book deal I need somebody to pay me for my book okay I just gave you all the things not to do don't don't write your life story please don't if you're sitting down writing your life story get a piece of the paper or another sheep or another page go in some other direction anybody wants your life story it's not big enough yet save the life story for when the first book becomes your bestseller then when people are like they can't get enough of you they can't believe this you taught them a lesson then you flip the black story on them to be able to put as an annex so that they know where it came from but you cannot tell a life story so early please make sure you have a media plan it just is um this morning if let me tell you something a lot of times we say yes to things because we have this way of thinking exposure exposure exposure expose expose and what we end up doing is we're exposing ourselves to wasting time no wasting time and I'm gonna say this and I'm gonna say this with all my fullness in it the people who are actually gonna give you that kind of money they're watching you and if you're wasting time going on non reputable platforms they'll pull the check from you too they're watching you they don't have time to waste time because you want to waste time being exposed so you have to make sure that you are only taking on things that make sense for what you are giving out into the world so don't spend too much time saying yes because this one has five thousand followers and don't say yes to that it has to be in the direction of where you want to be I have been very honest and vocal about the fact that I say no because it's not in the direction of what I don't want to be and I know that I'm being watched I know that those people are watching me at all times so if I'm wasting time saying yes to the girl get your mind right podcast and it's not gonna lead anywhere you got four followers it has been four followers for ten years and it's not growing the immediate problem my publisher is gonna have is what the heck were you doing there because you're not allowing us to sell books we are in the business of giving you money so you can go out here and sell books you are the caricature you got all this money for selling books we don't need you on a podcast with four people who listen that's not the way this works so you have to discern what is it that you need to do to be in the most reputable places that are going to help you to be able to grow you cannot waste time that's why I'm not wasting time it's either you don't do them at all or you do them and they definitely are going to add to your reputable value and it's going to increase your financial value so that's the only thing that's to consider how valuable do you think LinkedIn is LinkedIn is ten times more valuable than this you don't see me here go to LinkedIn and check my page I got too much going on a link there this is not look this is where Facebook is where people agree with you this is where your constituency is this is where people they like to they like to like you they like to unlike you they like to you know this is where this takes place you can get visibility here and that's great but you don't get paid here you go to LinkedIn you do a totally different set of parameters on LinkedIn and if you play the LinkedIn game right the people who are in control of everything that you really want between the podcast editors news editors the news anchors the relationships you need to build their own link they don't play Facebook and when they do they're not here because of you they're here to connect with their family and friends and so that that producer from that ABC network is on Facebook connecting and showing you pictures of their dog on LinkedIn been looking at your profile so if your profile is not top notch and written from a place of I really I'm hungry I'm ready to go then you're gonna miss it and if you keep saying what you say on Facebook if you say it on LinkedIn you're gonna lose the opportunity anyway because they realize you're not even coming up with something original for a professional platform so I don't play the same game here that I play on LinkedIn LinkedIn is where I go to really make those types of deep-seated connections that are helping me to be able to grow a real company Facebook is where I am to engage because unfortunately you can't engage that much on LinkedIn so you have to know where you are but your your producers your media people your publicist your PRP they're not hanging out here and the few that are there only here to show you a picture of a kid their dog and their car so you got to play LinkedIn a little bit better and so how important is LinkedIn excuse me LinkedIn is very important you and I don't have covert to y'all that this is gonna say that I have allergies now lol LinkedIn is your lifeline it's your lifeline it is the difference between who's gonna see you and what they met what they what matter they're gonna have in your growth of your business if you've been chasing this book dream for years and years and years because you're not playing over there long enough you should have at least five to ten thousand followers and maybe three thousand friends connect continue to engage but you have to be consistent on LinkedIn LinkedIn is not like Facebook Facebook you could be inconsistent and still be relevant LinkedIn you got to be consistent every day and you have to be consistent in your messaging we're here and look if I don't post four five six days y'all not gonna miss me imma be all right but on LinkedIn you don't engage people are like uh well I guess she's not Sarah as well that's what you lose them so you need to really get into that and I see the value for sure yeah Facebook Facebook for real estate is pretty good but Facebook for opportunities and you have to know what platform works for what Facebook as a platform for real estate this is the place to be so for you and me Facebook works in this market and I can inbox a lot of people and get a lot of answers but when it comes to publishing this book this is not gonna work here I'd have to buy a lot of ads fend for it to work here and the ROI on the ad spend is gonna be very low as opposed to LinkedIn I can definitely go in there pop up say you know my new book is out people will support people want to get in you know podcasting like a lot of podcasters are hanging out on LinkedIn so they'd be like oh my gosh you got a new book it happens to be about this I want to know and I can really engage where everybody on Facebook got a podcast and it's not it's not of a growth level that goes back to where your reputation needs to be and so I said everything is about analyzing where you need to be at play Twitter because I played Twitter because I know on Twitter I can sell fast so if I'm looking to sell a book every hour I play Twitter if I know I'm looking to connect with people who are buyers of my material I have to go to LinkedIn if I'm here to engage and because I just want to I can never do something like this on LinkedIn it doesn't work right I can't do that cuz on LinkedIn there look like so why are you telling everybody what they shouldn't do because we don't want them to know the secret Club on LinkedIn so those kinds of things you just have to know where you're separating and of course on Instagram it's just to show the results so you just have to know what you're playing like I said these are the things you don't want to do you don't want to sit around in 2020 and thinking again how do I get started how do I put myself out there what should I do what you know who do I contact should I contact the literary agent should I contact this person what publishers sisters I contact you've got all of these resources but if you're sitting on one place trying to sell one book a day and you can't prove the numbers it gets really difficult so let me go over to my most important stance that I took here today learn to sell in bulk because if nothing else works in our conversation of what not to do nothing else works if if the selling your life story doesn't work if if not having a media plan doesn't work if nothing else works if you know how to sell bulk orders of books you're in like you you're really in and it's not hard to sell bulk orders of books it really is not you just have to go to reputable places that are looking for reputable people reputable speakers or even reputable organizations and literally sell the masses because book publishers all they want to know is the ROI on their money so if you already shown them I have a book in the market already and I've sold buck orders they were ready to start buying because they are buying into the person who was able to achieve that they're not buying into the person who is gonna do a book a day every day until whatever so you got that 24 month run sell a book a day till maybe it all sell out content it has to be so different you can't have the same content on Facebook and LinkedIn you can't a lot of times people just like to rehydrate the same content between all platforms there's some things yeah I do rehydrate from one to the other but for the most part my LinkedIn profile is not the same as my facebook profile and many of you are not on my LinkedIn profile because this is where you play and maybe your audience is here maybe you're more than engage err I'm not I want to be with the people who are making the decisions and that happens to be on LinkedIn so I avoid engagement to go to where I can have conversations on a different level that doesn't mean one that's better than the other that just means I know what I want and so I'm very very assured and confident in what I want if you're not sure you have to learn how to play each one till you figure out which one is working or going to work for what you really need but when you're in the publishing scheme LinkedIn is gonna have to work because that publisher LinkedIn that my publisher right now is on LinkedIn they friended me on LinkedIn I'm like oh so you're paying attention that's why I said they're looking at you and so if you're wasting time on platforms that don't make sense don't make money don't make an roi and they're looking at your neck saying well why why why are you wasting time like well you know that's when they start getting a little bit like worried because you promised them that she had a 24-month marketing run you promised them you have media coverage you promised them a lot of things and you sitting out here going on a podcast that only has four people in the entire podcast so that's really about it any other questions have have I given you some value I tried the paid version of LinkedIn Vinny I don't see the value other than being able to get into people's email if there's not no other value I see is just the email sometimes that could be a little bit like oh so I had the paid version and I cancelled it because at that point I didn't need the email but then decision makers started going premium and then you can't get in their email so I'm like oh I go back to you know so I'd say the main the main benefit is that if you need that in mail and sometimes you really do if you need that in mail go for premium if you see somebody who you really want to connect with and you need to get in their email go for it but if not then I don't see the difference but yeah that email is it's bananas cuz you can get in with so many people today yeah it's bananas all right I'm gonna enjoy that today but make some money in 2020 make some money like don't waste its time sitting around waiting for that $600 a week check like it's not that's not cute put some money in the bank we can get paid for your story you don't need a huge following to do this all you have to do is have a plan how are you going to get them back the ROI of what they've given you and how you going to ask for what you really were I'll deal with that another time we'll talk about that some other time soon but if nothing else I just want you to be very clear on what not to do so for those of you who are sitting around trying to think I'm gonna win a self-publish again I thought I was gonna do the same thing but I don't have that I don't have the will I think what happened between me and 2015 and 2018 is I simply didn't want to self-publish again it's a hard thing to do it's it took me more time to publish the book than it was worth and by the time you finish giving birth to this thing you're like oh I said all of this for this like he's so tired as opposed to let somebody else do the work for you let them pay you for your value get out here market yourself getting more reputable places oh wait a minute get a bigger speaking market like Hello stop speaking on the smaller stages that make you more comfortable get out of this comfort zone of I'll take this because I know I can get this like get into bigger spaces get with big organizers start telling them you have this book coming out let them work with your publisher the whole time they let them start buying a book and let them start paying you in book dollars bulk orders matter bulk orders matter it matters it matters a lot matters right now even if you have a self-published book right now in the market it matters now it matters right right now because if you can't prove it now you're not gonna be able to do it when they say well what's your plan to sell bulk orders well I'm gonna sell it to the same organizations I've always worked with but nobody's ever bought those books they have so you have to start working on this now and if you put yourself in a position of getting serious now when it's time for you to pitch to a publisher you won't have the same issues that I had when I said I simply don't have nothing to write about I had something to write about I just didn't want to do it because I kept sitting here and saying yeah I was like being a B and I'm gonna do it and she said well how much money mean and I made her a number and she says that's easy we could do that Oh for some reason I feel so inspired I feel inspired my I feel variants you see how can we incentivize you know Nelson Moni they don't buy self-published books and you don't want them to buy self-published books because they're buying them from okay how the process works it can't the Baker and Taylor that's what it's called you got to go to Baker & Taylor and sell your books there and they sell it to the books which for you and that's again this is what self-published authors have a tendency to do they call the bookstore directly the bookstore is not interested in a self-published book Baker and Taylor then has to be the intermediary you have to call them we have to send them a copy they'll read it if they think that it's worth something they will then say to you okay we'll try to get it in five stores just to see how it does or ten stores to see how it does and they're the ones who broke with that deal but you cannot you can't sell your book directly to a bookstore because there's no ISBN number that they have in their category to be able to sell it for you so you have to know how to get in contact with Baker and Taylor get them to take the book from you take a look at it they'll review it and they're not editors all they're telling you is whether they think you will sell and what category will sell in you want it or you don't want it that's it but Baker and Taylor is expensive and if you are strapped for cash it's not a good move because they are gonna want you to supply a specific amount of books in order for them to do that so they may say okay we'll take the book we need I'm just giving an example I'm not I'm not gonna tell you this is a definitive number but they'll say you have to give us five thousand physical copies you've got to come up with all five thousand the same time there's no payment plan and then when you give them the five thousand copies they make no guarantee what they'll do is else actually mitigate it through their distribution to sell it to the the book stores themselves if the bookstore picks it up fine if they don't they send it back you may end up with a few copies and back in your hand so you got to get through big hair and Taylor that's one of the reasons why they don't book stores yeah Baker and tailing us because I'm sitting around here trying to remember what was the name of thing called it's literally the only distribution you're gonna find in a bookstore Baker and Taylor are the only people in the entire well the I'd say the only people in nighted States in Canada that broker books between book publishers and authors to bookstores that nobody else does it's why getting a publisher is very very good idea you don't have to talk to them somebody else does all that work for you Baker and tail is the only distributor that I could think of that goes they go between Amazon Barnes and Nobles books-a-million they go between all the big guys and in Canada I forgot the one in Canada's name I can see it on the top it's a red thing I think it's called on site or something like that they do all of that bidding for you but again if you're gonna call them you better have money because the minute that they say they want to see it they don't want to see one copy they're gonna ask you to send us ten thousand copies five thousand copies whatever it is and let's see if you'll work we'll do an ad run of ten stories and see if it doesn't work fine if it does work fine and you have to keep supplying it so you have to keep pumping it out if it doesn't work then they send it back to you that's just it's just a risk you're gonna have to take but I haven't seen too many self-published authors be successful Baker and Taylor because it's a very expensive process so no cost you tens of thousands of dollars to do business with them because that's the reason why you go with a publisher they have the money to let them you don't have to do all that work all right I'm gonna enjoy my Saturday I just want you guys to think bigger you know that that's it like I don't need you to sit around hand doing it small not too much longer since 2020 we're in the third quarter somebody I was still playing you 2018 best it's like it's tired like he's still doing that we've got to grow out of that and it's so much upside and opportunity out here I sometimes feel as though people are missing it because the doom and gloom of the economy makes you feel as though there's nothing out here to do there's a lot of upside opportunity if you know how to play the game the right way you know between real estate publishing speaking there's a lot of money out here it's just that people are missing it because their cry and I understand why because we're in the middle of a health crisis of enormous magnitude like I don't think we'd ever had planned for this but at the same time if you focus on the distraction of what's going on in the world you will not find all that is well meaningful for you to be able to flourish from and right now the reason I'm being very silent quite honestly is because I'm flourishing and I'm working strategically on something that I never thought I would do especially right now is just all I have to do is just write I don't have to do anything else I am not obligated to do anything else I just have to write it hand it off to them they do all the judging and they're judging in the judging they gave me my check and moving on I don't have anything else to do so while everybody else has out here let me let me teach you how to coach let me teach others discipline I don't want to I don't want to participate I'm not I'm not participating in the noise and I just I completely am not participating in the noise of anything I don't have to I just I've chosen the side I want to be on I've chosen the side of history and when I stand on and at the same time I also have a fiduciary commitment to myself my family my team people that work for me and that's what I want to do I'm not gonna sit around here and be like oh my god because of Cova I can't go outside well because of Cokin I get to sit at home for six months and write and get paid for it lots of money it's really simple so I just told you what not to do one of these days we'll talk about what to do but let's just get you out of the what not to do first and then we get you into what to do enjoy your Saturday I think that was simple see you guys