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hello Steven key here thank you for watching today I want to talk about what happens after you license your idea to a company and if you know after you you know drinking the champagne and celebrating with your families and friends and all this kind of great stuff you have to realize you have to stay with it because I'm hearing all these stories and it's happened to me I talked a little bit about it but it's happened to a lot of people what do you do if your product comes out do you just sit on the sidelines and wait for those royalty cheques to come on in what do you do and can you help your company that's you're licensed it to sell more product and I'm here to tell you yes do not sit on the sidelines get out there help them sell more product but before we get there I want to talk about a couple things that you can do to protect yourself that makes your Prada make sure your product once you licensed it to a company it actually hits the store shelf okay relationships like we probably never really mentioned or talked enough about how important it is to have relationships that's right and especially with your potential licensee and that starts with the gatekeeper that's right that's that person you call in and they kind of direct you to somebody else but you call in all the time and that person the person never gets any love from anybody so show that person some love be kind make sure you tell them your name have some small talk every once in a while but that gatekeeper is not it's not someone you should just rush through and try to get past the gatekeeper that person knows all the skeletons within the company that person knows how to get the hold of anybody you need and that person can really help you especially if something goes wrong and you need to get to someone very very quickly so the gatekeeper build a relationship very very important treat them with a lot of respect the second person that I think it's really really important that you you need to get to know you see the engineer the project manager or even the guys on the production line if it's made in the United States of course get to know those people they're actually doing the work yes realize that these people have a lot of projects on their plate and you're just one of them so build a relationship ask them how you can be helpful be polite have small talk once you sign that licensing deal I recommend go out there to the company get to know all these people to build a foundation so you can reach back out to them ask them what's going on asking what you could do because that group is going to tell you if...