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- How do you write a cover letter that gets read and gets you the job interview. In this video, I'll be teaching you the exact cover letter formula that has helped thousands of people land jobs and can make your cover letter as short as three sentences. This is Self Made Millennial, I'm Madeline Mann, I am a human resources leader and job search strategies. You may have seen me in these places, new videos on Thursdays. A cover letter can be the deciding factor on whether or not you land the first interview. And contrary to popular belief, it doesn't have to be a long drawn out sonnet and I am a pentameter okay. Check out here Jeanette who used this cover letter formula and said it was the first time it didn't feel like painful drudgery, yes! And stay at the end because I will teach you how to do the Fluff Test on your cover letters to determine if it's effective or not. This will help you to realize if your cover letter needs some major edits, or if you're on the right track Mack. Two very common ways to start a cover letter is, "To whom it may concern." Or the classic, "Dear sir or madam." You certainly will never be accused of not being professional with these, but they're a bit formal and generic. The best option to say in my perspective is, "Dear." Or, "Hi, name of hiring manager or recruiter." I come from the tech industry where, Hi, is typically the way people start most emails. How do you know who to address the email to? It's time to use your internet sleuthing powers for good, and check the company website, and do some digging on LinkedIn. It's actually not crucial that you have the exact right name, but you can tell often based on the title and location when you're searching for people on LinkedIn. Another great option is, "Company Name Team". This is customized and not overly formal, just please make sure you double, triple, quadruple check every time you write a cover letter because dang it! I have seen so many cover letters where they write the wrong company name at the top. It happens so so often, so I wanna save you from that, double-check it. Before I dive into what to write in the body of the cover letter, I want to quickly address the heated debate of, does anyone read cover letters anyway? Here's the thing, if you were applying to a large brand name company that gets so many applications, the odds that they read your cover letter are rather low. Everyone wants to work there, and so Google doesn't need to read one more cover letter about how someone's passion for innovation and desire to work at Google is driving them, okay? However, small and medium-sized organizations have a much higher rate of reading cover letters, why? Because for lesser known companies, it's more...