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Model logo charter

a huge question every designer asks themselves when they're starting a new logo project is what do i need to give the client surely it just can't be the logo well today i'm going to be answering that question with five things you need to give your client when designing a logo or shall i say five assets that you'll need to give them this video is brought to you by appsumo of course there are hundreds of assets you'll have to give sometimes depending on the client for instance if they're creating cars you'll need to give them an asset that will allow them to print or to create the logo onto metal to put onto cars so like an eps or an adobe illustrator file in a slightly different color but today i'm going to be talking generally about what you need to be giving your clients at the end of the process to make sure that one you're giving them everything they ever need so they never have to come back to you for a different file and two exactly how to give it to them in the easiest way and you're gonna be shocked so make sure you watch to the end so number one you've got to give them the logo but in different forms it's not enough just to give a client a eps or an adobe illustrator file for the logos the reason being is that if you give them just the illustrator file they'll be trying to upload that to their twitter social media icon or their profile picture on their facebook page it wouldn't work so the first thing you need to give them is a logo in a myriad of different ways so the first thing you need to give the client is the images that they can use so this means that you have thought of every single file format that you could ever think of to give the client and that means an eps svg adobe illustrator file png jpeg but not only that if you have a logo like this one that i'm showing you which is brooks mold you'll have an icon a logo type and you could have a tagline or a slogan and all of these need to be done separately and given separately for the designers that they're going to be using later down the line to create the websites and all the stationary items so all the icons that you give to the client have to be able to be used so this could mean creating the icon for their usage if their main usage is a message you need to spend time on what that client needs so you have to create a masthead version for the website to be used and label it accordingly so that's number one giving them all different file types number two is brand guidelines now if you've never heard of brand guidelines it's basically when...