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how would you like to guarantee a million dollars in sales in your salon spire medical facility next year sound pretty good well gift certificates can absolutely hold a key to making that happen because gift certificates are the guarantee that that person or persons will return for that redemption therefore ensuring that level of sales sue if you sell ten thousand dollars a hundred thousand or a million you can guarantee those sales are going to return to you so gift certificates are probably one of the greatest thing that ever happened to our industry but why do so many of us get frustrated would give certificates it's simply because we make a couple very common mistakes and we handle them improperly let's talk about those real quick the first mistake we make is this we have to understand that a gift certificate is not your money until time of redemption in other words at the time that person comes back and says I'm trading this gift certificate for this service now that's your money not at the time of purchase and oftentimes we spend our money at the time of purchase you have to hold that you have to be smart with that it's not until time or Redemption that that becomes yours you make that change you're gonna see a huge difference in how you view gift certificates second thing is this we incentivize gift certificates unrealistically or we actually do damage to our company and what I mean is all the time I run into companies that offer a 20% bonus on a gift certificate meaning hey if you buy a $100 gift certificate we'll give you another $20 for free or another $20 in credit or whatever 20% would you go to the bank and open up take out a loan that had 20% interest no would you open a credit card that had 20 it was charging you 20% interest no then why would you offer that same type of opportunity to your customer because it's creating the same thing you're creating debt recognize the fact that if you sold then $1,000 you've created $200 in that scenario that adds up really quickly it causes that way more debt and build debt when we don't need that not necessary the last thing is this I'm gonna beg you I'm gonna implore I'm gonna plead right now the best thing you can absolutely do is open a separate bank account and put all of your gift certificate money in there handle it properly so at the time and especially in this season we're about to come into when people are buying large volumes of gift certificates take that money at the time of purchase set it aside in that separate fund and then pull it out at time of redemption handling that properly just that one simple trick will make you feel so much different about gift certificates again this is one of the greatest assets we can leverage and use for all of our companies let's take advantage of it and let's watch our businesses thrive because we handle gift certificates in the proper and right way