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so Chris talked about sort of the development of cloud-based accounting and how the take-up has been and then explain how apps fit into that system sure well stepping back I think counting is one application that small businesses are flocking to when it comes to cloud solutions and this is a trend that's happening across the business community small right up to large business and that is because cloud is a whole different way of acquiring and utilizing technology so in the past where business owners have the cost and complexity going out and having to buy software and then integrate that very painful very costly now they can subscribe to a service and and what we're seeing is a whole range of cloud applications a huge choice coming together in an integrated way so it takes all that complexity way and certainly what we're seeing with the subscription models is that business owners are able to save an enormous amount of money by moving to this sort of model so think of what's happening a little bit like the axonal model for small business where there's an incredible amount of choice out there and just beautifully simple and seamless integration using the cloud now one of the big things that is a benefit from this is the ability to go online get away from your office and your your desktop computer and do things via mobile what are you seeing in terms of people using mobile to do a lot of these activities yeah absolutely the well most business owners i'm sure would agree that the days have been stuck in the office or having to go into the factory on a weekend to finish your invoicing they're gone we're much more mobile in any industry that you're involved in you're seeing the proliferation of mobile devices orbit your bed a tablet or an iphone and android device and you know australia is the highest per capita penetration of smartphones of any other country we just seem to have this real thirst for new technology and new ways of doing things and and so what we're seeing is that any application including accounting he's been consumed by these devices so if you're running it an accounting package that uses software typically you're going to be stuck in the office on a PC and the world's change so we now think of at the center of our digital you has been cloud applications and data and been able to consume those applications and data via any device anywhere anytime okay now one of the things we're going to go through in a second is these top 10 apps but first we have to tell you this is an interactive web cast so we'd love for you to ask your questions of Chris two of what apps you could use and how they can work you'll see that you've got the option via cover it live there to type questions in and they'll get pumped through to me and I'll read them on this cloud-based device my iPad and we can ask Chris those questions in so jumping straight into it Chris the number one app that for you guys is payments and e-commerce explain how that works yes so the big bugbear for business and the number one issue for business owners is cash flow and the big part of that is just understanding where at and I think it's fair to say that accounting software the past has always been a historical view of what's happened in the business as opposed to really planning and understanding what's what cash is coming in and going out so so the big one is the ability and one of the things that would be really focused on the last few years is if you're sending an invoice rather than sending just a static PDF form or a Word document last year we introduced online invoicing which is the ability to send a HTML link and so when that customer clicks on that link they get a view of the invoice but that's real time and so from a payment standpoint what we've done is integrated plan our capabilities so players such as PayPal and here in Australia great provider in a way being able to provide payment gateway services so what it means for the business owner is clicking on the invoice when the client opens the invoice they can click on that and pay directly from the invoice in the bank so what it means for business owner is just collecting cash a lot quicker the other thing I would say as well just on the topic of cash flow is just having the bank feeds in there means that the business has all of the transaction data from their bank in with the accounting software on a daily basis they can reconcile and get a real-time view of what the cash flow is so what monies come in overnight and and basically reconciling answer accounting that's really interesting thing that the ability to be able to sort of send the invoice and have it paid straight away because one of the big issues for a small business particularly is being stuck with 30 60 90 day billing with something like PayPal which which you can integrate into the invoicing or this other software here called a way which allowed to take credit card payments room straight away are you seeing a shortening of those times between when invoices are paid for particularly for I'm sure in retail definitely is happening but also for for other customs yeah we put out am the small business guide last year around this very topic around cash flow and actually looked across the the aggregated data of how long it's taking small businesses to get paid I can't really the exact numbers but it wasn't good and and what we are seeing and hearing time and time again from business owners particularly the advisors that are supporting them once they get on 20 becomes addictive so soft was all about you know making it easy and so if you can make any of these applications if you make it easy for the business owner to be able to perform tasks like bank reconciliation for the client to go to pay now so the city invoice I'll it's easy I can click that button and they can pay the invoice all of this means streamlining a lot of the workflow and of course for the business own events not only they get their money quicker but they've got a real-time view of what the state of the cash is in their business which as we know there's a lifeblood of small business now the next one you've got in your list is job management so this is great if you're running a trading business for instance that's right so and I should step back a little bit so some of these applications we're talking about is part of this ecosystem so these are applications that we don't own and this is the beauty of cloud-based solutions and what we're seeing is that we're positioning 0 is more of a platform so every business needs accounting and so bone it by being able to open up the application it means that all of these innovative providers out there in the marketplace can integrate in so we're seeing you know scores of applications coming to us every month morning to integrate 20 so let's get a job job management so yeah absolutely does it suit every industry but anyone is in the services game that needs to be able to see on where their workers are edged out for particular jobs there's different applications you've got I think on your list probably cipro and geo ops and so what these applications can do by using some of the commodity technology so I phones and those sorts of things you mentioned if you've got a blue-collar mobile workforce being in the cloud means that they can through GPS tracking see what jobs are on they can dynamically apply them to different jobs so it just it just really improves the whole logistics and workflow of managing a field services business and so you know again a commodity based hardware subscription based pricing but the beauty of any of the cloud it's a real-time view of exactly what's going out there on out of the business so one of these here actually telling you like so much that you actually did you buy or you already owned it so workflowmax is one of those and yes so we are we required that because we work very closely with advisors so accountants and bookkeepers so we offer that as part of our partner programs that's a practice management solution but it equally applies to the broader services business and we've had quite a deal of success with that product but again you know we're about choice and the great thing about this add-ons the ecosystem is that depending on the needs of your business you've got a whole range of choices out there to be able to subscribe to depending on which one best meets your needs so the next one you've got here paperwork bills expenses accounts payable so cash for managing cash flow is the most important thing for any small business do how do various absent in in the existent help for that yeah there's some fantastic solutions you know this is one of the huge bug bears for any business it is the administrative overhead and in many cases it's rekeying a lot of information so there's some great tools there if I think about you know if you think about receipt management and you think about invoices that come in to some great tools like shoeboxed and receipt bank and what these tools allow you to do is is take those applications store them within the system but actually get great access to be able to manage all of the paper-based workflow that happens within a business so rather than having to take that information rukia there's ways and means either by data entry or by recognizing certain document formats to actually have that go straight into zero and creating voices or go into there and actually be available for expense management so takes an enormous amount of work the way from from the business owner the other really interesting one is product calling in bed box and this is the ability to when you receive an accounts payable invoice what they provide is an email address so I'm a business owner I have an email address I asked my supplies to email that PDF to this particular n email address and what it does then with that PDF is actually extract all of the intelligent data out of it and create accounts payable invoices to be paid and it manages all of the workflow and for some big big businesses they actually are then able to outsource that to their advisor to manage that process for them so then you think about the costs Amy's here of not having to receive those invoice Enrique all that data incredible amount of cost savings and I guess here you can see your accounts payable and your accounts receivable in the same dashboard at the same time that helps you a lot in understanding your cash flow and where your chokepoints going to come up with Sam 17 days or so timings everything so if you can get a tool that can instantaneously extract that data so as soon as that supplier sends you that accounts payable your voice goes straight in the system within Xero you've got a real-time view of exactly what your commitments are over the coming weeks and months you can then again coming back to our theme better manage cash flow this is all about visibility next one KPI dashboarding benchmarking and reporting so the idea that you can track where your business is going and flowing and also I guess set goals for what you want to achieve in terms of sales etc how does that work yeah these are really critical tools particularly for advisors but also franchises so one of the one of the great products have been working with is spotlight reporting and and that provides a platform for business owners to provide great graphical reporting over and above what 0 provides within our reporting framework it also provides great dashboard views and if you're a business it runs modeled entities they allow things like consolidated reporting so actually taking year-end or quarter and financial data and actually consolidating that into one view of multiple entities so that's quite useful for large businesses the other one that we work with is fathom fathom here in Australia based up in Brisbane these guys have built a great KPI dashboarding tool particularly useful for advisors if they want to benchmark particular customers based on certain criteria with the cash flow profitability and so forth they also are doing a lot of work with franchises you imagine a franchise and that there's a good example of pharmacy that we worked with with where they had 70 odd stores and what they've put is zero out in all of those stores and they use fathom to point to each instance of zero and extract a holiday financial and in some cases non-financial KPI data well that then allows them to do is to actually create a dashboard which allows them to benchmark all those stores based on certain criteria now it's interesting working with this particular organization the old way of doing it I'm sure a lot of people on this webinar would appreciate this the old way was excel so you send an Excel spreadsheet to all those stores they pump information out of their existing accounting software send it back to the CFR to then manipulate that data and get what he needs out of it all here she needs out of it that process for this customer took three or four weeks by going to zero with with Fadden that processes we cut down to five minutes but the beauty is it's again real-time visibility of what is exactly going out there so so let's see if I can now make real-time decisions based on where there's hot spots in the business and also benchmark based on who's performing well and actually apply some of those models to the stores that are performed well so these these tools spotlight and fathom I really gaining momentum particularly being able to provide that great graphical visibility and reporting in the tools that they provide a major it's great to four star so if your staff is on a GPS and you know when it turning up toward the right job or not if they're running late you can tell who's who's laid you can tell who does the same job twice as long as somebody else it's great for for benchmarking your own employers guess chela yeah look this there's there's all sorts of non-financial KPI data that particularly the case of fellow makers support so so it really depends on the needs of the business and what can actually be presented as data that can then be reported on next one customer relationship management which is a big one you know and to be honest a little bit of a dirty name in the industry if you track back over the last 10-15 years there's been a lot of salary Mendes probably the most notable which has a terrific product but more the enterprise end is salesforce com yep the big challenge for small business owners is some of those solutions are because their focus at the UN to town they're quite functional so they've attended the complex and they tend to be reasonably expensive so what we've seen is a proliferation of lower end more cost effective simple CRM tools come to the markets in some cases if you're a sole trader or just you have to users this can be free tools so they provide anything from managing a customer database communicating online so being able to provide email marketing communication then I'll the track opportunities all those sorts of things but much more simplified than some of the products in the menil market so tools such as high-rise capsule sugarcrm these are really great solutions and the beauty of these solutions because of the integration is zero the big bug bear and the reason why a lot of small businesses that have avoided cerium because the view of their customer database is typically an accounting software so what we've done from integration is provide seamless flow of customer contacts between the two systems so they don't have to have a separate CRM in Enrique data and accounting so the two synchronized that is a massive productivity game for business owners and yeah we've seen in fact a we're seeing huge growth in those products within our top 10 rankings because of the fact that customers know they need CRM that have been too scared to implement it for complexity and it needs too expensive that's one of those things right I mean if I'm going to business I know who my best customers are in my head but maybe actually as a few out there which are a lot better but they just understands you the data enough to be able to kind of measure them say hang on a second this a bit of growth available here that's right and the opportunities these tools get more sophisticated is being able to provide some of that accounting data to make intelligent decisions about who you should be marketing to so this is where that's going the power and the data of being in the cloud presents a whole lot of opportunities of small businesses have not been able to unlock in the past we'll go back on back on the top 10 so you've got here quoting applications what's that yes so I'm so it's interesting when we this is something this is a piece of functionality that zero will bring to the core product but again like any function within business if you're if you're running a business like if you're a painter or if you're a professional services company that is providing quotes there's some really good applications out there that allow you to create quotes in a very very professional manner send those out to to a client and have that client accept that quote and then that basically gets you know put into the system as a job that you work on and again the backend invoicing and so forth it flows through 20 so there's some urgency tools they like white roller quotient think you've got another one there geoop show up again yeah is this one of those so there's a little bit of overlap between quoting systems and job management but fundamentally these tools without any business that is out there providing quotes for jobs providing products for consultants to go out and form work it's a really professional way for a small business to really punch above their weight with professional quotes and have a great experience for the client side yep I'm happy with that click accept and that goes into the system and again they're able to manage the workflow at the back end yeah so we're going to probably hurry through a few more so we can get to the questions as seems you like a few coming through which is great time tracking so harvest is one of those for instance yet I'm checking it against similar overlap but you know if you're there's some really great simple applications out there like timely there's also the other one you have a minute doc minitokyo and a doc and timely so these are simple again time based applications if you're if you have staff that you're providing out there in a consulting capacity to be able to manage timesheets to have those timesheets cost it out and then flow through as an invoice to client again the theme with all this is the data you capture with a line of business application like this ends up seamlessly in your accounting data and the reason we do that the and I should point this out that it's a secure connection that we provide between vendor to vendor so all the integration again the customers at the warrior provided they've got a registration fee in both systems that data will flow through so again the theme here is seamless flow of data seamless workflow and huge productivity gains by not having to rekey information getting to your accounting software end of their going wow it's all the data that I've just been pumping in there through products like timely and all these other solutions get end up in my accounting software put us out point of sale yet for the retailers out there this is a pretty hot space and and one that we've been watching pretty closely so then companies like then that have been around for a while based in New Zealand have been on the journey with with zero for quite some time doing very well yep particularly in the retail store environment there's been a couple of really interesting players into the market here in Australia company called counter which provides a solution to cafe owners and restaurants and bars so the ability to have your staff using a beautiful iPad device running around taking orders table management you know dockets all of those things today a catering or a bar or cafe might need these are great solutions and the you know the integration into accounting and then you know we've got providers that then provide the whole management of that infrastructure and you know in your running your whole business of the cloud and diana is not interested in having to fiddle around making sure the point-of-sale systems you know working with the inventory control system or the you know the front-end e-commerce store and those sorts of things so you know when we think of paws we're also talking there in the context of e-commerce so having an online store we're also talking to context of staff scheduling systems like like deputy are we talking there about us so even from an interview management side of things as well so go to now so inventory management okay is the number nine on the list right now so inventory management okay is the number nine on the list yes so I'm so I think yeah this is again zero doesn't have in the true management something that we're going to bring in a simple capacity as a core part of the horizontal platform but then you look at some of the products out there like unleashed what was the other one you have there only is it Heidi stock tidies stock I simple application so again if you've got more sophisticated if you've got inventory management needs and even going forward when we actually do end up releasing inventory management within the product there are some business out there that has quite complex inventory requirements and again some of these tools when you compare them with the on-premise world where a business owner is probably avoided going to these expensive solutions because they cost tens of thousands we're talking here about in some cases a few hundred dollars a month to get quite sophisticated inventory management and again in the true management or synchronized at the back end with zero in terms of payable receivables and also your own your invoicing so so these are you know that that's an area particularly with them with importers of wholesalers or retailers of carrying stock any business it's managing inventory you know that they're great solutions and this goes straight back to their idea of making sure you've got good cash flow right last thing you want to have a lot of inventory sitting on your books absolutely so you have a god you know all of that is all of the you know the principles of a good image ramanujan apply to those solutions it just you can get them for a fraction of the cost of what you just have to pay look we've probably got some time for some questions now so do please send in your questions we'd love to tease I'm got quite a few here we'll start with one of the first questions which was about security I guess people are worried about the idea that all my financial data is running around the cloud somewhere so yeah what are some of the concerns that you have to address with your customers about security oh it's a valid point and people should be concerned and question the providers are going with around security and I'll talk about what we're doing from an industry standpoint but within Xero we spent a lot of money and time really focused on ensuring that we've got a system at the back and it's available that's highly secure so we use a system or a data center that some enterprise-grade t1 security we have a security team use an agency to ensure that we're constantly monitoring seeing you know making sure the vulnerabilities are addressed it's a big investment and one of the things that we're really adamant about ensuring and this is one of the things we've been working with both governments recently more recently the Liberal government policy initiatives that are really about providing disclosure of cloud providers so as any industry as it moves and really takes off and there's incredible advantages of people need to recognize with cloud systems but equally they need to be sure that the provider is adhering to the right security standards that we're very clear about privacy where the data stored how we back up all of those things you have a right to know so it's absolutely fair that you ask those questions we've been advising to the Department of broadband at DBC de that's a big amount of all and and part of what they're doing is really starting to understand what are the standards and minimum disclosures for cloud providers that are entering the market to ensure that people can feel comfortable people can move from on-premise knowing that the data secure they can get access to the data we're not breaching privacy all of those things so the industry is evolving but the standards and the certainly the practices around this is really starting to become very very robust that's good because one of the questions here and this some short comes straight from the headlines have seen all's reports about phones being hacked you know NSA you know Indonesia now it turns out if I'm on the move well there's a work with mobile phone I mean is that a different security need in terms of you know working from home wanna be thur net connection for instance yeah look it's a good question a lot of the data that gets transferred is based on Secure Sockets Layer SSL encryption so so that the data can't be hacked via mobile device I'm going to work it into the technical ins and outs but um but you know these are some of the issues to ensure that we adhere to the top security standards I think to give people some reassurances that you know we've never lost any data and we backup data we've never had a security breach we're always very vigilant about that we understand that certainly as the profiler some of the providers including zero starts to go up there you know the interest in zero is out there so we need to make sure that we're highly vigilant about ensuring that we have a very low attack surface area from a security standpoint and that we really invest in some of the most advanced technology to ensure that you know we've got an available platform it's our lifeblood so if zero was to go down or to get hacked we've been a lot of trouble so it is something that is a huge priority four-zero listen to though for people who have staff in the field for instance that you make sure that they've got the right passwords all that kind of stuff too well absolutely I mean it's security comes in many forms and I think you raise a good point you know which hear time and time again the concerns that a business owner might having moving to the cloud they get on board and they realized why I don't have to backup the data because zero does it for me and then we hear stories recounted about the time when they had their laptop in the back seat of the car with all of their data file for their accounting business and that's gone because someone's you know broken in the current stolen it we've had situations where you know an office is flooded and they lose the server all the data is gone so the thing that people really need to realize is that some of the security scenarios have been in the cloud are actually vastly superior than what they're doing themselves we know for example most small business owners do a very lousy job of backing up data I'm sure a lot of people on the webinar now not in unknowing I do the same under the same photo so these are these are real security concerns in an offline or an on-premise world in an online world with cloud systems there's some real advantages by moving to the cloud and just sort of get that point home home because someone said what if there's a glitch in the system the way that goes through I'm how robust the systems for backing up for make sure data is is is constantly refreshed yeah look it's I think we just I just have to refer to a track record if you look at the last rolling 12 months we've had something like two and a half three hours of unplanned downtime now we know a lot of business owners that are fiddling around with on-premise software having all sorts of problems with compatibilities you know they'll upgrade a piece of software and it'll break something and then they're on the support line for 40 minutes to their provider the fact that we manage all of that back in complexity should give them reassurance in you know two and a half hours three hours over over a year at some like ninety nine point eight percent availability I would challenge any business owner in an on-premise world that they're managing that sort of availability you know we are security experts with cloud experts we stand by that brand and again a lot of the concerns about security in the cloud tend to go away once customers get on board and see the advantages of of moving to the cloud now one of the questions we've got here from our viewers is what kind of apps are some of your customers requesting another viewer has asked do you have an ad for charging interest or late charges we have we have some applications out there that do some interesting things when I didn't mention was dead or daddy which is basically a an accounts receivable system that you can have your accountant you know use and what it does it automatically sends out reminders and does a whole lot of the chasing of payment so before you get to actually an application that starts charging more interest you might want to have a look at you know solving it at the source which is collecting data collecting your payment a lot quicker so say look this there's all sorts of applique I've only just scratched the surface I mean when I started three years ago in this role we had 25 add-on partners it's now over 300 and the great thing for us and our customers isn't we tap into innovation that we don't have to build all that we can tap into incredible R&D and innovation that's available in the market and some of these solutions are really top notch in terms of the design the simplicity also the sophistication and i think i think the you know the summary of all that is this is over has never been a better time to invest in technology you know in the past it's been a real barrier small businesses ever we did it because it's hard it's costly it's complex you can now move to the cloud and you can pay a fraction and get and be enormously agile and if you don't like one of the applications if it doesn't suit your needs these are typically monthly subscriptions you can shut it down and go in search of a better application it doesn't mean you need so this is why this is owners we're seeing two to three hundred a day signing up to zero and then we're seeing a large portion of those moving to add on applications plugging in 20 because of the efficiency gains the game another question here any kind of business process outsourcing apps and one couple vendor platform yeah there's a couple of advisors that have started to provide that one I mentioned just a simple one was in the box so we're seeing some advisors providing that in terms of the accounts payable functionality so being able to have supplier invoice is sent directly to to the visor who can then manage the workflow so there's a whole approval workflow that goes on in the back end of that but likewise application is like we see if they can shoe box at the accounts receivable and it also in terms of expense management provide components of workflow as well and again there's a number of advisors that are using those tools to outsource some of the business management of those functions one of the other things that's if you look at the app store for itunes for instance the whole process is incredibly long as a lot of rigorous hoops to jump through what kind of work do you have to do with these vendors who want to add on into in 20 yeah we have a centralized team that looks at that these are you know expert developers that I understand the ins and outs of the 0 API so technical term but that's our application programming interface you know we get a lot of applications come through and we do a lot of due diligence we try to streamline that and not make it an onerous process because you know we want to we want to support the industry more to support that ecosystem of providers from time to time we will push back we're about peel cloud and in as a bit of debate going on about you know whether it's pure cloud or a hybrid model when you still have to manage software so that we're very much working with those providers that see the future that buy into our vision and again with a pure cloud player but we have resource that team up quite substantially in the last 12 months because as a demands grown we've had incredible amount of interest in getting on board and integrating to the API and the beauty of that that is that once there once they're certified if you like we promote them on our website and that add-ons page on our website is the third most traffic site on our website so we get literally tens of thousands of outbound clicks going to these add-ons so we don't monetize that we're not interested in charging that for us it's about adding value add into the ecosystem if people can find the application that really like sapphire and is enormous manage of the business and they happen to integrate with zero at the back end we know that's going to get great traction that's good for us it's good for them in the school for the customer right now we haven't got very long left so if you have any more questions do sneak them through now we're down to two our last few minutes one of the questions that's come through from the audience is do all these systems you're talking about rely upon always been on to a Wi-Fi or 3G system will it work offline as well typically they do as I said our view is a broadband access and being online is becoming a bit with us so you know the this is one of the reasons why we're working with the government of the day to really drive high-speed broadband we know that in some outlying country locations in Australia they suffer a bit in terms of poor bandwidth but by and large this industry is booming you know as I said two to three hundred customers signing up every day people see the benefit they understand that you know with any device anywhere anytime they're going to get access to these applications the only time potentially not going to although they've got Wi-Fi now in a lot of planes is whenever plane but Avenue is just have a wine rid of all relaxed so that I do I'm that look you know the point I'm making is that the view bit credits access of these applications means that they are available anywhere anytime we think that's the future and certainly the markets voting in droves with that vision now you've started in New Zealand and you've been sort of spreading across the world since then but you're particularly growing quickly in the US are you seeing a change in products that you're getting offered through the app store or a change in consumer demand because you've pushed into that market so as well as you have it's a great question we are a it's still relatively early days in the US but we're seeing some incredibly strong traction there and this is the great thing is that accounting is a a category in this space has lacked innovation for a number of years so for a dynamic well fun and play like us to come in and really disrupt the market not only is it a lot of fun for us but it's also great for customers and looking at a different way the u.s. is interesting in this whole cloud ecosystem so I'm talking about add-on solution providers there's a lot of global plays and so the thing we love to see is when you know a little New Zealand developer builds a compelling ad on solution that we can then help them take global and that's you know we're seeing a lot of great technology come out of the US but we're really passionate about innovation in this part of the world and time and time again we're seeing developers and innovators in this part of the world really taking on the global stage and we're incredibly proud of the growth we're seeing as a result of that for some of these relatively small providers now that is really starting to build a business globally are you seeing a shift to more ecommerce as a result of I me because I think it's most businesses are actually kind of small person to personal businesses or you know they're actually local locally based ecommerce is supposed to be the future but actually it's still a relatively small part of the sort of commercial ecosystem in Australia you know ten percent in online retail for instance are you seeing a growth in online retail from Australia going overseas or is it visits or state police day yeah look there is I think I think you raise a good point though that you know we're dealing in in a part of the market that's still that's this growing rapidly we were excited by the growth but we also acknowledge that there's a lot of small business out there that really don't understand the opportunity i mentioned before we we don't see a better time to automate your business through technology we think cloud mobility high-speed broadband is a game changer but and this is one of the reasons why we're constantly and have been for the last two and a half years speaking quite openly with the government about policies that really drive awareness to small businesses you know there's still very low percentage i think it's only about thirty percent that are engaging unique commerce when you actually stumble across a business owner that's using this technology it's mind-blowing what they achieving and we're really passionate to see this is owners using the technology to then be able to compete on a global stage the technology is is the game changer it allows a small business owner to punch above their way which is typically been the domain of big business and that's something that's really exciting to see but what we've got to do is ensure that they understand what's available what choices are out there and then feel confident of making a link to some of these new technologies and time and time again we see the resistance but when they actually get on board it's a delightful experience good to see one last question before we wind up someone's asked how many years of historical data do you allow access to von zero seven years which is which is standard it's there it's the ATO regulation and so we hold out of seven years even if you decide to go out of business delete the organization will still hold the data oh I think actually it's more in case of if you your own backups so my own accounting that helps for instance that's seven years of that and then if I want to download that off you know if I'm going for 20 years or so that's that's right a few if you decide that you don't want to use zero we've got we're very well published in men are gonna extract data out in different formats yep the bigger the business the more involved you are obviously this complexities we try to make it easy but the nature of the beast is that done you know that can be a challenge but where we've got an open API and so we're very deliberate about making sure that data in and out can be you know seamless for for a developer but also for business owner great all right we'll look that's all good time for today I thank you so much for joining us here in this webcast like to thank also chris reed beds and director of zero australia for letting us know about the app-based ecosystem for a counting software so thank you very much for joining us Thanks excellent