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let's talk about how to make a business model for a start-up stick around you've heard that it's important to test your cold email subject lines to get an 80 percent open rate and we've been able to achieve that pretty consistently for our clients selling into the top company's billion dollar brands so how do we do that the trick is to test a new subject line every ten emails the hardest part for us was coming up with these subject lines but lucky for you we have 50 plus subject lines in a Google Doc that you can test with your cold email campaigns and best part you can have that for free to get this list of 50 plus email subject lines go over to experiment 27 comm slash subject again that's experiment 27 comm slash subject first of all what is a business model well there is a definition of it but I'm just gonna riff what I think a business model is and we can go from there a business model is the way that you're capturing value from your customers and also the way you're making money it's very important for me whenever I'm planning out our businesses so we've got the app company we've got the agency we've got the info products company we've got the YouTube company like you know I've everything in this conglomerate it's very important that we not only one deliver value and the way that I see value is looking at the testimonials that we're getting from people and I'll talk about this in a second so very important one that we're delivering value very important number two that we're making profit that is the key to a good business model it delivers value to customers and you make money off of that if you can do both of those you've got a solid business model no need to do a million page business plan no need to do anything like that so let's talk about how to make a business model for a startup number one find a way to add value and this might be a little bit more of an advanced tactic but the way that I see whether I'm adding value or not is where am I getting the most positive results and the most positive testimonials let me tell you a story so within our agency experiment 27 we had one offer that was getting a bunch of positive results and that offer was our marketing review and I've talked about this a few times on the channel and I actually break down how we sold this to companies in the course email 10k but we were getting so many positive results with the marketing review people tell their friends about it we got referrals and then when it came to our lead generation our email outreach that we were managing for people we were getting a lot more lukewarm results with Alex Berman consulting we were getting insane insane testimonials like people getting these massive massive results so the way to know where you're adding value is to look at which thing that you're offering people are most hyped about and not on the sales side it's on the results side so you deliver something after you get them to buy you deliver something and if they're excited and they want to buy more of that thing that is something to scale and if they're not it's worth exploring other things to do so number one find a way to add value once you have that and you can do that through experimentation check out the course email 10k it talks about how to actually experiment and find the thing that you're good at or any of the other three videos we've got on this channel once you have a way to add value then number two you charge for that thing and what that means is you evolve the product or service that you're offering until you get people to pay for it we originally sold the marketing review that we ended up selling for 12 K a pop we used to do it for free and we called it a marketing audit and it was free when we evolved it to be an in-depth marketing review regardless of whether the content changed and the content barely changed once we changed it we were getting more money for it and that's the thing that you're gonna do next is once you have a way to add value you need to evolve the product until people see the value in it and until you can sell that thing for massive amounts of money that's it and ideally there's actually a feeling that you're going for a vibe that you're going for which is you want the product to sell itself without you having to sell it if at any point in time you're like hard selling it then you're doing it wrong so for instance we evolved X 27 I can tell you X 27 our thing is we help you book meetings with billion-dollar brings if you want fortune 500 clients you work with x27 email 10k will help you start a business and level up your business so you're working with higher value clients either one of those if you are into one of these things you'll buy it if you've been running cold email campaigns and you've hit roadblocks talk to us we've sent millions of cold emails will help you get massive success and it could sound like I'm just coming up with those off the top of my head but those all three of those were insights that came from hours and hours of thinking a lot of brainstorming a lot of testing and most importantly a lot of pitching I've pitched x27 hundreds of different ways and so as our sales team so as my co-founder Robert until we found the billion dollar brands thing which actually billion dollar brands came from one of our clients the way that the client described us and once you find that way to describe your business that gets people to buy without you having to sell you're good you're good for the next step which is scale from there keep your costs low people are buying higher only when necessary we made this mistake a few times we've grown our team quick we've grown our team slow and the slow growth has always been the best for us and actually me and Robert are happiest and the most successful in terms of making the most profits when it's really only me him and just a couple people on support and that's that scale from there keep your costs low try to pocket as much money as possible because it it never does last that is how to create a business model so outline that on a piece of paper right where are you delivering value how are you going to frame that what are you gonna charge what's your profit margin how much money you're gonna make and if you can get all of those down you got a business model that's about all you need by the way if you want the system that we're covering in this video as a free checklist grab the link in the description you can have a PDF of everything we talked about thanks for watching the video subscribe to this channel for more content like this I'm Alex Berman we do videos like this three times a week and also check out our courts email 10k if you want more detail on anything we're talking about here you want to level up your company you want to meet with billion dollar brands that is down in the description below all right talk to you later