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[Music] okay so I got an email and we will call this person dan dan emailed me and he had said that he recently moved from New York City to Charleston South Carolina and these are his exact words I'm looking to expand my business endeavors I've created a hearty contact list in my new area but I wonder if you had some guidance on a killer introduction email killer was his word I'm warm and fuzzy I'm less of a fighter and more of a lover but he wants a killer intro email so I responded because it said that he was a set designer in florists so he wants to reach out to brands marketing agencies publications other stylists and floral designers other photographers who might need his services things like what am I missing if anything so let's break this down because if you move to a new area or maybe you just want to revive your business I want you to reach out to other people but not like an email that just says hey hire me I'm great let's talk about the strategy behind a killer introduction you go let's start with tip number one tip number one quickly introduce your name location in title you don't need the backstory of why you picked up your first styling floral kit or why you picked up your first camera just tell me your name where you're from and your title in my case I would say I'm jasmine star I'm a photographer from Newport Beach California get into it right quickly number two identify key details you like about their business so you start for the introduction and then you talk about them why do you talk about them well it indicates that you are following what their business is doing and it could be by way of newsletters it could be by way of their YouTube channel or by way of social media the idea is secondly identified more things about them because you build trust right off the bat tip number three identify how you can help their business now for instance we have a set stylist a florist how can this person help another person's business well obviously things come in with set styling but before they bring him in as a set stylist he could possibly say ivy more than happy to send a complimentary bouquet to one of your clients this is just a way to offer service far before you ever expect to get paid for the thing that you're offering so for instance I have reached out to other people in the industry who I wanted to collaborate with and I say hey do you want to get together for 30 minutes so we could talk about your social media strategy it's coming out of my time in my investment where other people might pay for that I'm offering it for free so I can build trust and hopefully...