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Signatory social media press release

hello I'm puno and I'm here at girlboss HQ to guide you through the murky waters of business ownership I know when it comes to a business there are thousand voices out there just telling you million things to do and that means it's gonna be a lot of conflicting advice so I'm gonna make it really easy for you I've done the dirty work talk to tons of experts and fredley online articles and I'm gonna share that all with you you're welcome so let's get out your Chromebook and make you the girl boss of your dreams [Music] now that you've done all the hard work to get your business up and running you're gonna want to tell the whole world about it that can sometimes be terrifying that's because most people struggle with self-promotion but guess what you built a business that's pretty cool the next step is constantly increasing your client base so your business stays relevant and successful and that means it's time to spread the word first I'll teach you what a press release is and why you need them in your life then we'll talk about who to send your press releases to and how to tailor your work to them then we'll cover how to write a good press release and send it out into the world first we should probably talk about what a press release is it's basically a business announcement sent to media insiders and tastemakers in hopes that they'll cover it on your website or social media plus when you're the one crafting the press release you're also in control of the narrative you determine the story you want to tell about your brand or product and that's not only pretty rare it's also super powerful before you get ready to write your perfect press release we need to talk about who you're sending to journalists editors bloggers and social media influencers get tons of press releases every day so it's critical that you craft each press release with the and mine to find the people who are most likely gonna write about you look for the folks who are writing about things that are like your business or who are in the general vicinity of your business when you find these writers editors and influencers it's good to keep all of your research and notes in one place I like to use a shared Drive like Google Drive because it keeps everything organized it's automatically backed up and it's accessible from all of my devices so to do that let's first go to the drive and click on new in the upper left-hand corner then choose folder on the drop down menu and name your folder something like publicity inside this folder keep every docket spreadsheet relevant to your company's PR like list of media contacts press clippings and your press releases go back to publicity you made and hit new then click on Google Doc and BAM you have another new document in front of you can name it whatever you want mine looks like Kapoor No doesn't she now it's time to sit down write the thing first write a solid catchy subject line a good subject line is what gets your email opened as Jessica Manning the vice president of PR at love advertising in Houston says if your subject line doesn't engage writing the rest of your release could have been a waste of time because the only placement it will receive is the trash whoo harsh that's harsh but true so when you're writing don't make it a boring and not specific to the writer please please please please do make sure to get their name right this seems so basic but people do get it wrong all the time a good headline mentions recipients name and says why this specific opportunity is perfect for them right now but what about the body of the press release do tell your story are you one woman powerhouse girl boss brag a little the content of your press release should reflect your brand and the story you want to tell about it do keep it under one page and honestly if it can be shorter that's even better remember journalists and editors can get dozens of these things a day so the more concise you can eat the better figure out what makes your company's special and unique and highlight it with wild abandon everything in your press release needs to highlight why your business is worth talking about and don't skimp on the compliments flattery will get you everywhere do show them why your business is relevant to them and the things they cover and why they can't possibly pass up this exciting opportunity to talk to you don't forget to do a grammar and spelling check a sloppy press release makes your company look like amateur hour and you're anything but no pressure but make it perfect and finally do make sure your contact info is on there you wrote an amazing press release so don't mess up by missing the small stuff also linking out to the website of the company is always a good idea for people who want to learn more after that offer goes into the world goodbye little email bring you back some business so what do these emails look like well I'm gonna show you the good and the bad let's start with the bad here's an email my friend received with the subject line expert tips holiday party foods okay what does my friend need this board she doesn't even cover holiday stuff I am so confused and I want a nap and a snack no okay focus all right opening up the actual email it is generic boring and what this company is offering has nothing to do with what this writer covers honestly the best thing I can say about this is that it's short and her name is spelled correctly but really she told me the only reason she even opened this email was to forwarded to me to tell me it sucks because it's impersonal and has nothing to do with her work now let's see what does work this email got my friend's attention because one her name is in the subject line and two it's kind of funny and three it's almost irrelevant because she does cover junk food all right opening up the email I noticed a couple of things this PR person did write first she showed familiarity with what my friend writes about and the compliments definitely don't hurt and second the PR person is introducing my friend to a product she hadn't heard of before and telling her why it's right up her alley and it is so my friend responded and this woman got coverage the only quick thing I'd say about this email is that it's very personal so gauge what's right for your business and the person you're reaching out to and always err on the side of polarity oh and definitely no swearing after you send off your perfect email don't be discouraged if you don't get a response right away most people are inundated and so the final tip is follow up about a week after your first email sender friendly just checking in accompanied by an additional piece of interesting information and then maybe another week after that if you don't hear back by then it's probably time to move on but don't get too down about it you'll find the right people to showcase your business and when you do all your hard work at the end of the day publicity is the key to attracting customers to your business if your business need customers to grow so spend the time and get your press releases right I can't wait to read about you online and on social media and then my local newspaper and why is my mom telling me about you girl get out of my life already bye [Music]