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[Music] hi I'm Andre mink of the father of trademark factory the only firm in the world that offers trade marking services with a predictable result for predictable budgets because our trademark agents and trademark attorneys will help you trademark your brand with a free comprehensive trademark search for a single all-inclusive flat fee with a hundred-percent money-back guarantee I'm famous for explaining intellectual property so that a nine year old would understand and today's question I'm gonna answer is what is a trademark assignment agreement so you may have already seen the video about trademark licenses and there I say there's two ways to let somebody else use your trademark one is the trademark assignment agreement which is the topic of today's video and the other one is trademark license agreement so the difference between the two is that a trademark assignment agreement is basically when you're selling your trademark outright to somebody else they become the next owner and with the trademark License Agreement the license or remains the owner and just basically rents out the right to use the brand to somebody else so a trademark assignment agreement is usually pretty straightforward there's usually very little contractual language around that because a sale is a sale you can have some contractual language around the transfer and around you know around payment details and stuff like that but as soon as the trademark is sold the old owner the former owner can no longer control the use of that trademark the new owner will have the right to decide how they're going to use a trademark and the they will not be asking the old owner permission to do that because again assignment is assignment and so the thing to consider here is that it is a requirement that whenever you affine the trade when you sell the trademark to somebody else all goodwill associated with that brand is also being sold so you cannot split goodwill and the trademark because in the eyes of the law it's the same thing and it is possible to assign for example if you have a trademark that's registered for five different products if I have configured different products maybe five different services it is possible to split that I'll split that trademark into say okay so you're gonna be the next owner for product a and B and will remain owners for a product C D and E so that's something that that you can do and another construction you should consider is an assignment with a license back so what that means is that let's say company a sells the trademark assigns a trademark to Company B so Company B is now the owner of the same trademark they have all the right to do with their trademark whatever they want and as part of that they can license the same trademark back to company a so the company a retains the right to use that brand for whatever...