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in this video you will learn how to evaluate websites based on the proven criteria where proven stands for purpose relevance objectivity verifiability expertise and newness if you are searching the web rather than um libraries databases how do you know whether your search has turned up sources that are credible objective and trustworthy how do you know whether you can use a website as an academic source in a companion video to this one called evaluate your sources we reviewed several key elements that signal academic authority in a publication such as author's qualifications publisher references peer review and date of publication however these criteria work best when applied to traditional academic sources you need a different set of evaluation criteria when searching for popular information on the web such as news stories government publications and business or health information in this video you will learn how to use the proven evaluation process to ensure that you select online sources that are authoritative proven stands for purpose relevance objectivity verifiability expertise and newness purpose who is the creator of the content and what is the purpose of the website the purpose could include education persuasion entertainment or the sale of products and services find the about section for a description of the organization its mission statement and contributors such as this example in bloomberg.com this will give you a better sense of the website's purpose and its intended audience relevance how does the information you find in an online source fulfill your research needs how does the source compare to your other sources is the material in the source basic or advanced general or specific review the purpose of your assignment or task do the scope audience and type of online source meet the requirements objectivity can you identify the political ideological cultural and religious points of view of the source's authors publishers or sponsors in a critique of other viewpoints what kind of tone and language does the source use whose viewpoint is being expressed and what perspectives are being left out we routinely favor information that confirms our existing beliefs this is called confirmation bias and prioritize information we can quickly remember over other information this is called availability heuristic verifiability who are the experts on the topic and does your source reference these experts or reflect their points of view is the information covered by other sources if the same information is repeated in many websites it does not mean it's true you should try to locate the original source of the information and evaluate its credibility including supporting evidence check the url it can tell you a lot about the web content examples of popular top-level domains include.edu.org.net.gov.com and dot info keep in mind that the top level domain does not tell you much about the reliability of information but it does tell you the likely type of information you can expect to find in a source for instance the edu suffix tells you that...