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>>> WELCOME BACK, THERE IS >>> WELCOME BACK, THERE IS CONFUSION OVER THE VERIFIED BLUE CHECK WORK ON TWITTER, CONTINUING ON THE PLATFORM. >> NOT LONG AFTER ELON MUSK >> NOT LONG AFTER ELON MUSK ROLLED OUT A NEW PAID SUBSCRIPTION THAT ALLOWS USERS TO BUY A BLUE CHECK, SOME USERS BEGAN TO ABUSE THE SERVICE, AND IMPERSONATE ATHLETES, BRANDS, CELEBRITIES AND MUSK HIMSELF. FOR THE ROLLOUT, TWITTER'S NEW OWNER SAID HE WOULD SUSPEND USERS IF THE ACCOUNT WAS NOT CLEARLY MARKED AS PARODY. WE ARE JOINED BY OUR INTERNET CULTURE REPORTER, THANKS DADDY WITH US. THIS IS AN INTERESTING ONE. IT TOOK LESS THAN 24 HOURS FOR USERS TO ABUSE THIS NEW SUBSCRIPTION PLAN FOR THE BLUE CHECK. TELUS WHAT WE ARE SAYING, AND WHAT KIND OF CONTENT THEY ARE PUTTING OUT? >> Reporter: THE FIRST TIME IN PERSON NATIONS WAS CONNOR McDAVID, AN NHL PLAYER, LeBRON JAMES I, A VERY FAMOUS NBA PLAYER FOR THE LAKERS. THEY ANNOUNCED THAT THEY WERE REQUESTING TRADES, OR HAD BEEN TRADED, WHICH WOULD BE ENORMOUS NEWS. IT WAS FAKE, BUT THESE ACCOUNTS HAVE VERIFIED THE BADGES. LATER WE SAW COMPANIES LIKE NINTENDO OF AMERICA, APPEARING TO BE POSTING VULGAR IMAGES IT. AGAIN, I FAKE ACCOUNT. WE SAW PEOPLE LIKE RUDY GIULIANI MAKING INFLAMMATORY STATEMENTS. THAT WAS A BIG ACCOUNT. SO, WE ARE SEEING THESE ACCOUNTS POP UP. ALL OF THESE HAVE BEEN BANNED AND SUSPENDED. HOWEVER, IT IS A GAME OF WHACK A MOLE THAT TWITTER IS PLAYING WITH THESE VERIFIED ACCOUNTS THAT ARE PURPORTING TO BE REAL PEOPLE, REAL GRANTS, AND REAL ENTITIES WHEN THEY ARE NOT. >> THERE WERE RULES ABOUT PARITY ACCOUNTS, HOW IS THE WEBSITE RESPONDING NOW? THE NOW, IT IS A BLANKET BAN, IF YOU ARE IMPERSONATING IF YOU ARE IMPERSONATING SOMEONE, AND TWITTER HAS A DIMINISHED SECURITY TEAM. PREVIOUSLY HE COULD BE A STRIKE ON YOUR ACCOUNT IF YOU NEED IT ON YOUR ACCOUNT IF YOU NEED IT CLEAR THAT YOU ARE A PARODY. YOU WOULD BE FINE AND HE COULD KEEP YOUR ACCOUNT UP, BUT THE DIFFERENCES THAT YOU COULD NOT HAVE A VERIFIED CHECKMARK. YOU CANNOT PURCHASE A VERIFIED CHECKMARK. WE SAW ACCOUNTS THAT WERE PREVIOUSLY VERIFIED, CLAIMING THAT IMAGES AND PRETENDING TO BE SOMEONE, THEY GOT A TEMPORARY BAN, AND REINSTATED IF THEY REPEATED THE ACTION, THEN THEY WERE PERMANENTLY BANNED. HOWEVER, PRIOR TO TWITTER BLUE WITH THE VERIFICATION BADGES WITH THE VERIFICATION BADGES IT, YOU COULD NOT BUY A VERIFICATION BADGE AND LOOK REALISTIC. THIS WILL BE DIFFICULT IN THE AGE OF MISINFORMATION AND DISINFORMATION. IT WILL BE VERY CHALLENGING TO SEE WHO IS A REAL ENTITY AND WHO ISN'T. >> CAN YOU TALK TO US ABOUT EVERYTHING THAT IS GOING ON AND TWITTER? THERE HAS BEEN SO MUCH NEWS SINCE MUSK HAS TAKEN OVER, WITH THE LAYOFFS, AND WHATNOT. WHAT IS THIS MEAN FOR TWITTER'S FUTURE. >> Reporter: THIS SPEAKS TO BRAND SAFETY AT TWITTER, TWITTER IS MAKING MOST OF ITS REVENUE AS ADVERTISING IS A SIGNIFICANT PORTION OF ITS REVENUE....