Byline Event Press Release Made Easy

Write over release

Hypothesis and welcome to PR decoded today We are going to talk about press releases because it's a question I get asked a lot how to do them how not to do them what you should do and what you shouldn't do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know it's difficult And I know when you're the brand owner and you're you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you aren't natural writers. You don't necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What what's allowed what's not allowed? So that's what we're going to talk about today how to do it how not to do it and how you can do it Let's jump in press releases I think if I had to hazard guess I'd say I'd written about 500 million of them in my career I have written corporate ones. I have written ones that are supposed to be funny I've written ones about services I've written ones about dog food. I've written ones about everything you could possibly imagine I'm not a natural writer I found it very difficult to get my head around press releases and to create something that was actually interesting to read And I think it took me a good I'd say a good couple of years of actually just getting on and doing it and Practicing and losing the fear of it to really master the art of it And so let me just tell you how I always always approach press release Right the most important thing of any press release is your headline Your headline is what it has one purpose and that's to get your press release read There is no other purpose for a headline. It has to be short concise snappy to the point It doesn't have to be funny doesn't have to be relevant irreverent. It doesn't have to be super clever It has to be to the point and it has to have a spoken interest right Spock Spock someone should actually over click on if you're sending it via email and Read your email or to read the rest of your press release if it's on a piece of paper or whatever, right? So that's a focus of your subject. I always come back to the subject at the end I leave it until the end and then after that I Marlo for that much longer than on my lava Everything else because I know its purpose is to get my information read people make press releases too long to pages unless you're spacing everything...