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editorial design and in particular magazines have always fascinated me there are a lot of things you need to learn to be good at designing contemporary stylish magazine spreads in this video I will go through over 15 editorial terms and definitions you need to be familiar with if you are planning to design magazines we will learn about kickers stand first by lines pool coats and so much more by analyzing the work of my favorite editorial designers and art directors and collected some amazing examples for this tutorial which I'm going to use to demonstrate and walk you through all the terms and definitions that's used for defining elements of a magazine spread now you can actually access this milla note board link is in the description below and they all have links to the original artwork so you can find the artists and I actually also highlighted three artists their portfolio links are also in the description below most of the examples I'm going to use in this video are from these three creative directors and editors Kevin Fay Mike Selita and Taneatua Montgomery also to make this video a good reference to come back to we have all the definitions listed in the description with the time tags so you can easily find them whenever you want to refresh your memory and if that's not enough we also created a PDF that you can download from our blog once again the link for that is in the description below but without any further delay let's dive in straight into these beautiful magazine spreads so first and foremost you have to always think about the full spread when you are designing something for a magazine so instead of paying attention to individual pages you always consider the full spread so when a reader opens up a magazine they will look at both pages roughly at the same time so their eye scans across very quickly and even if the spread has an article on one side and an advert on the other side there should still be some form of harmony or consistency between them now of course when it comes to a your article the first spread of the article is the invitation for the reader to start reading that and you have to really make a good job in combining those two parts of the spread so there's three main factors with which you can grab someone's attention for your spread the first one is the layout or the composition of the spread the second is the image that you use or the main image and then the third one is the headline these three are obviously very related to each other so your composition relies on a good placement of the image and the headline or a good combination of them but out of all the textual elements the headline is definitely the most crucial one on your spread it is quite common for...