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This is Freightliner's flagship factory in Cleveland, North Carolina. Freightliner is a division of Daimler Trucks, the largest semi truck manufacturer in America and one of the largest truck makers in the world. There's something amazing about building a really large vehicle that's used every day by corporations to deliver value to the average American, as well as to other companies. Anywhere from about 95000 to 284000 new semi trucks are sold in America each year. As of late 2022, sales were on track to end up on the high end of that. On average, a semi with a sleeper cabin can cost about $150,000. A fully loaded one can run above $200,000. These are the companies that dominate the U.S. market for them. Every item that arrives at your doorstep has been moved by a truck. It's really the lifeblood that keeps American consumers happy. Now the business is going through a period of tremendous change. Truck makers are spending billions to replace fuel burning diesel engines with battery and hydrogen powered electric systems. There is also a race to build trucks that can remove the driver entirely, which could reduce costs and truck downtime. But a lot of this change is being forced from outside the ranks of the companies that have served this market for decades. You can credit Elon Musk with making trucking cool . As polarizing as he can be, but they've had to respond because Tesla keeps pushing the envelope and Elon Musk keeps making big, bold promises that potentially could transform an entire industry. Foul play has also plagued the industry recently. The founder of the once-hyped hydrogen fuel truck maker Nikola Motors has been convicted of fraud. And the prominent self-driving truck startup TuSimple fired its CEO over improper dealings with a Chinese firm. Legacy truck makers, such as the more-than-century-old Daimler are balancing keeping their particular and often extremely cost-sensitive customers happy in the present while investing in technologies for which there is no clear business case yet. This is one of my favorite stations in the plant because this is where it actually starts to begin to look like a truck. Heather Callahan is the director of logistics for Freightliner. Freightliner's North Carolina factory runs about 1.5 million square feet. It has made about 800,000 trucks since it opened in 1989. You can see we are lowering the cab onto the chassis. Almost every 10 minutes, a cab lowers from the monorail and we marry it to the chassis. And every truck is spec to that customer's needs. Freightliner was founded in 1942 and was acquired by Daimler Trucks in 1981. The company holds about 40% of the U.S. Class 8 truck market, mostly through Freightliner. Daimler Trucks North America also owns the Western Star truck brand. Truck makers sell their products through a dealership network, similarly to cars. However, in the U.S., cars are usually bought off dealer lots from a stocked inventory of vehicles and driven home that...