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hey guys it is Cece garland here with wholesaling houses future alliance I hope you're having a great day because we are talking about a fantastic and great topic and that is qualifying your zip codes now it may not seem as exciting as I'm making it seem right now but trust me it is when you're starting off knowing where to target and knowing where to focus your marketing dollars is extremely important it doesn't matter if you're spending ten twenty thirty thousand dollars on Direct Mail if you're fishing in the wrong pond where there aren't any fish you're essentially going to be wasting all of your money I'm going to go through that process that I have used for several years I still do this to this day and this will actually help you concentrate your marketing efforts on a specific area now if you are just starting out this is something you really really want to pay attention to because let's be honest most people that start off wholesaling are starting off on a budget and say you only have $1,000 or $500 like I did whenever I first started to put towards direct mail you want to go wherever the most targeted and the most highly motivated sellers are and this process will basically show you how to do that from start to finish so let us get started the first thing you're going to want to do is to go to list source and the great thing about doing this in list source is that you don't even have to buy this list we're basically just using list source as an analysis and research tool so I'm going to show you exactly what I would do if I was starting off and had a limited budget and I was starting off wholesaling so the first thing I would do is log in or create an account if you don't already have one so I'm already on my account here you're going to want to click create your own and the criteria we're going to use is this we're basically trying to filter down how many people have bought properties for cash in a particular zip code over the last 12 months why do we want to do this we want to do this because if you're able to target where your cash buyers are guess what it's going to make it that much easier when you have a deal to move it so you don't want to target an area that has one cash sale in the past 12 months renovators and rehabbers aren't working there but let's just say there's an area in your town that has 500 cash sales I would focus all your effort if not most of it in that particular zip code and I'll show you how I would go ahead and sort my zip codes out as if I'm targeting a list for the first time as a...