Copy Byline Text with airSlate SignNow

Copy byline text

good day everyone welcome back this is once again teacher rex for media and information literacy of columbus city science integrated school and and today we are going to discuss text and visual dimensions of information and media because as you can see visual elements are very very important for you to send the message across to be able to communicate effectively text and visuals should go hand in hand and they should be effectively and efficiently sent to your target audience now here are four sample business cards identify what is wrong with the design of each card and suggest ways to improve them for example a for one cruise and b shine b clear vision d center c maria oh clara hater editor and content address and the fourth one is gg sun interior and decorator so uh kindly jot down the issues that get called and then of course your suggestions for improvement and after this activity kindly answer the question what does this activity try to convey in relation to the text and this one what do you think how important text and visual in in the business cards with posters or in any visual aid or graphics ladies and gentlemen there are two categories of text and the first one is formal examples of these formal texts are articles published books newspaper magazines this method research work so what do they have in common of course they have undergone rigorous processes of editing and evaluation and usually governed by censorship of the state and these are published by companies and institutions or agencies so formal work which really requires formal language formal language and technical technical way of reading and whereas we have the informal such as plugins personal emails texts messages like messenger social media platforms they come from personal opinions or views on different issues and processes and of course informal or very formulates a very low it doesn't require evaluation in editing because this is authentic or firsthand as possible so those are the two categories and how do we ensure reliability of the tests no as uh readers or as consumers of the information who or what institution is sending this message techniques are used what is the language used by the writer what views are represented or maybe yes my prejudices how might the message be interpreted in different ways and what is omitted removed is clear or added in the message so these questions are simply the guide in order for us to see what is the message being conveyed by the text is this reliable in the first place now we also have the media and information design framework as if we are the content producer or if we are the content contributor so we have to identify first the target audience is it for students for general public for professionals for engineers for teachers or for government leaders author or sender who will be the who will be the the perspective okay who who will be the author or the writer the key content what is the purpose no what is the form and style and the format you have to take in consideration these um elements in order before you proceed with the production itself okay so now text as visual so text is visual simply because it can be perceived by the eye and it's often represented by the type on or type the it is the representation or style of a text a face is usually composed of alphabets numbers foundation mark symbols and other special characters in digital format they are installed in forms such as ttf or truth type font or otf open type font they convey different emotions and meaning and you must be very careful in choosing the right font for your content personally i have ballistic arts and crops wherein and i design invitation ones programs openings posters and more so and given them i am very very particular with fonts that's why i have a huge stamp of font types simply because there are appropriate fonts for occasion for for for different occasions for different um programs for different emotions because it helps you add more meaning to the work itself and also it tells us about the other test if you have the eye for for fun so simply i i i usually admire these these people because there are only few people who really know how to to choose the right food the simpler the better the the simpler the more elegant it would be so that is the next fish one and now let us study the different type ones and their implications or uses and support legs i hope that you are familiar with this no so the first type is serif okay when we say serif it connotes formality and readability in large amount of text gives a classic or elegant look when used for title or heading uses for the body of bad texts of books newspapers magazines and research publication the examples are times new roman garamond baskerville buchmann antiqua so these are the classic font styles no and it is usually for the body text sun serif suns means [Music] the serif fonts the sunset ones are much simpler it is clean minimalist look to the text gives a modern look and is used primarily and web page design for clear and direct meaning of texts such as road signage building directory or nutrition facts in food packages so those are ariel century gothic verdana and calibri okay so we are more familiar with this because these are really the default installed fonts in computers so sleep series carries a solid heavy look text for large advertising sites on billboards such as rockwell playbill and blackboard so this is for emphasis and this is for for bold decks and it's usually noisy and um also uh and also it really attracts the the readers because of its features the next one is the script when we say script these are the cursive for our wedding invitation for formal events for uh logo for bake shops for stores display and decorative caters to a wide variety of emotions such as celebration fear horror and etc such as cowboys circus holidays or kitty each other must be used sparingly and not to be used in large body decks please no these are the curls the chill and the joke on the air connor and what have you so given this so you will not use comic sans in your paper or in your research work or when you write book will not waste um you will not use uh edward john vladimir in the headlines of of a joiner or newsletter or school paper no so um each font has a specific use you know has uh and it is it has recommendation so that's why you have to be very very careful in choosing the right and time okay so now let's proceed to the design principles and elements the number one is emphasis you have to be familiar with this because in a very huge amount of information we have to establish emphasis you have to emphasize what is the main idea or what is the main purpose of the text okay that because it gives the importance or the value okay when it is like 10 so meaning to say it is not not important so next appropriateness this refers to how fitting or suitable the text is used for a specific audience for possible events so this is very self-explanatory i have also uh explained this a while ago proximity this refers to how near or how far are the text elements from each other when two things are closely related we bring them close together otherwise we put text elements for from each other for example the main title and subtitle usually plays close to each author so you have to be very careful in in creating distance between and among your texts no because ask times if they replace or if they misplace so it really affects the comprehension of your leaders it affects the meaning or the message so um if they are if they should be together you put them near to each other so now alignment so if this is left align the center right line or just different so usually in research papers it must be justified because it it looks clean and if it's a left line um it creates more spaces or white spaces so and if it's center it's more on poetic not poetic okay so um alignment is also important in in if you have if you are doing formal text and informal text no next organization this refers to a conscious effort to organize the different text elements in a page so where are you going to put the title are you going to put the title below okay so usually you put the headline or the heading of course the head is should be on top no so um but sometimes when you play with your layout with your organization and if you uh if you are a risk taker and playful you you can do it you can do it as long as the message will not be altered or will be not be affected so if it adds to the meaning it has some if it's something to do with the message so go go ahead okay but um there's nothing if you are going to follow the the traditional or the useful organization so you're safer repetition the next principle is repetition it concerns the consistency of elements in the unity repetition encourages the use of repeating some faces within the page because when you repeat there's a consistency right when you repeat it there's a consistency in terms of typefaces it it creates balance and unity in the entire world okay contrast this is very very important especially when you are doing powerpoint presentations when you are doing posters because if you are going to use red font in an orange background so what how was that okay so you have to establish high quantums for your textus for example here black and white so you can really read it uh easily no so but if the contrast is too low so our eyes will really really suffer okay so these are the the design principles and elements in one photo so we have the contrast we have uh the repetition the proximity and alignment now also we have the lines the shapes the space the value the color and the texture it's very important uh in designing your work you have to use this intelligently you have to use them effectively okay what is the more appropriate color the shape in the space and also when you create when you try to apply the value or the ascending or the descending of the colors or the brightness so that can be and we have the types of visual media of course image video graphs and charts the gifs the memes you are very familiar with that the webinar screenshots infographics we have ebooks and drawings okay so these are the visual media now principles in visual design i have told you before about repetition consistency you have to be consistent with your margin i face lifestyle in colors okay in order for you to have unity in order for you to have the signature the signature look okay now center of interest more often than not you put the most important in the center or at the center or not it's not actually every time that the most important is at the center sometimes through your uh through the lines through the shapes and the collars you can establish the center of internals an area that first attracts attention in a composition this area is more important when you compare to the other objects or elements in a composition this can be by contrast of values more colors and placement in the format so take a look at the examples given we have uh the i we also have the left the orange leaf and we have the eyes of the portrait of lisa balance so it's very self-explanatory a feeling of visual equality in shape form value color etc can be symmetrical and evenly balanced symmetrical and evenly balanced objects values colors textures shapes and forms can be used in creating balance and composition so take a look at the examples given so we have them the egg we also have that this structure or the building we also have the two walls and we have the woman in between them and we have the two buildings facing each other with a body of water in the middle so we can see a sense of balance here number four is harmony when you talk about harmony it means it it creates the feeling of very pleasing to the eye and it is a composition of similar units wavy lines organic shapes you would stay with those types of lines and not put in just one geometric shape so this one is the repetition of of shapes and columns so look at this one is the picture of a macro a shot of a plant and also we have the wavy lines here the stones and look at the color of the uh scarlet sunset i think orangey sunset so that is very very harmonious very easy or pleasing to the eyes contrast okay the text has contrast and of course visual arts should also have a great sense of contrast because this one shows the importance or the emphasis to the subject so take a look at this we have the yellow flower in the middle of grey black fluorine we also have the contrast here of the subject the eye of kid then the contrast of yellow and blue or the orange and blue also have the red paint yeah so we see see this we can see the the subject we can really see the emotion you know the center of interest number five directional movement so these are two-dimensional photos but we can see the book especially the first picture here look at the stairs we can see where it goes and also the the kid who are who who are who is tossed in the air and also the man is biking now so those are the directional movement you can see the direction of both men in the picture okay breathe in rhythm is a movement in which some elements recur regularly like a dance it will have a flow of objects that will seem to be like the pair of music by the way the pictures are lifted from google images these are not me so look at the first picture this is one is is the classic example of a rhythm photography okay so look at them look at the lines in the pedestrian lane and also the the men in long hair with and they are all wearing um coat slugs and shoes okay so look at the rhythm and then the second on the second picture we can see the rhythm it's actually a repetition of uh of uh visual elements uh which are farmers cultivating the soil i think okay and the third picture is look at that look at the wavy lines formed by the boat okay or the motorboat now number seven perspective created through the arrangement of objects in two-dimensional space to look like like they appear in real life perspective is a learned meaning of the relationship between different objects in space so perspective is creating reality image realistic image in a photo in a two-dimensional form look at that look at the converging lines here convergent lines here in the first photo it looks like it's really three-dimensional no so and for the rest of the photos we can see the perspective of the photographer and also the subject now let us try to study the types of where are we even studying this if if given the fact that you will not be photographers or you are not that fond of photography um you have to have the skill and the knowledge or the no in using the cameras even the cameras of your mobile phones because pictures speaks so citizen journal citizen journalism you can you can be patroller and you can use this knowledge in order for you to convey the message that you want to to send to your targeted audience the types of in photography the number one is extreme wide shot or extreme launching this creates a very dramatic emotion of the picture must have a feel of the time the place of the story whether it is morning evening hot or cold wet or dry and so on the subject may be shown on a small scale in order to picture his or her relation to the scene so this one the subject is not that important because we turn here this thing the setting so in in films also this is not just in photography but this is also in videography or in filmmaking when you are establishing the setting of the story so you have to take extreme wide workforce in order for for you to establish where and when the story is taking place number two the wide shot or the launch so less than extreme now this shot establishes the character and how she is related to the scene the character can be seen from head to toe because of its wide coverage the white shot can also be used as an establishing shoe this can also be used as a monster shot which introduces the new location or scene so if in the extreme white extreme long shot we are giving um more importance to the setting this one we are establishing more the relationship the subject to the setting okay so we are bit by bit giving more emphasis to the subject they follow and this is often used in modeling endorsement okay because um we should have the the view the full view of the character no from head to toe but this time the character is already the focus through this you can clearly see what the character looks like as a whole or what he or she is doing first picture a running old man okay and the second picture is um a beautiful lady reading a book without slippers or without footwear medium shot okay this is a very classic big example titanic jack and rose the character is seen waist this is often used in dialogue scene because it is wide enough to show two or more characters but close enough to show details so as you can see from the waist so we can see the details and also the relationship of two or more characters okay medium close up this is not the close-up but this is slightly or medium up through this more body language can complement the facial expressions to show emotion so this one is for dialogues look at the picture of harry potter and also we have jack talking to somebody else close up no so this time it's the close-up we focus on the character's face or or we focus on the details okay cropping the crown of the head in a close-up conveys a more intimate appeal so that is a tip extreme close up now more on the eyes this is a tighter frame that highlights the facial features or any subject more it can be highly detailed much more intimate and emotionally heightened and even uncomfortable to view so um macro shot extreme close up shot bird's eye view this one we are going to study the angles and the points of view in the first type of view the bird's eye view so imagine a bird looking at the subject so as you can see here a photo uh shot by ronan vergara a teacher from complicent de lim and also one from google images okay so this is taken from an elevated point as its own name indicates it offers a perspective similar to what which birds see while flying drones may be used to capture this type of shots such as the picture on the left however you can still do this shot as long as you strategize your location like shooting subject while you are standing on a bridge or when you are sitting or standing in a tree okay or on the topmost part of the building okay high angle so meaning each angle has a purpose and meaning high anger look at this okay pointing the camera down on the subject result the subject is seen as vulnerable and powerless so they are they seem small they seem weak and so vulnerable eye level this is the default shot or the most useful um not most natural camera angle capturing the shuttle level offers a neutral perception of the subject because it is the way in which we usually see people this camera angle can help the audience connect with the subject so this is establishing the relationship of the subject to the audience or viewers okay and the next angle is the low angle a low angle shot is taken from below the subject's island pointing upwards this coming until makes a subject look powerful and imposing so look at this shoot okay so we can we cannot perceive them as weak hopeless and vulnerable but we perceive them as some someone or of characters who are who is powerful who is um supreme you know so that is a local worm's eye view so worm's eye view is the opposite of the bird's eye view this one is a perspective from below it is commonly used to capture tall elements in the scene such as trees or skyscrapers and put them in perspective this type of combination is mostly taken from a subject point of view over the shoulder shack so may immediately hinder you over the shoulder shot because it is also called ots this is created by placing the camera at the back of one character while facing the other character this is used to highlight the relationship of characters so this one is harry potter ladies and gentlemen the last and definitely not the least uh angle is the dutch angle so what do we mean by this so a dutch tilt canted girl or oblique angle is not simply tilted or tipped this is used to signal to the viewer that something is wrong this organizing setting that's according to london 2020 so guys so now look at this examples katniss in hacker games and also the angry man chat man okay so given this this shows that something is wrong something is in trouble okay so given these camera angles also the types of shanks when we watch films the next time we can have we can have more understanding of what's happening okay because we will have the edge whenever we watch these films because we can we can get meaning out of the shots and out of the angles no so for example this is a white chat this is establishing the scene okay oh this is dutch a girl so something is wrong okay so this time you will have that so i hope that you can still remember the types of the elements and the elements and the principles of the screens and visuals and also the types of shots and camera appeals okay guys uh i repeat this are not just for photography but this is also for posters and this is also for movies or films now for the assessment of week three and four i will be i will be combining the milks okay of three and four because they pertaining to implications of media and information and also how are we going to send the message in media and information in media effectively through the camera angles the visuals the text okay so you are going to be grouped okay and i have sent the groupings in your google classroom you see the whlp attachment for the grouping and you all you have to do is a collaborative desktop publishing i know that you are in distance learning asynchronous distance learning but i know that you can work on it plan conceptually is right and make minimum of four in a maximum of eight page newsletter or school paper we have three articles for the news page we have three articles and one cartoon for the editorial page feature page as it has page with at least three articles so at least 12 articles in total must be all original eight photos in total may be originally captured or lifted as long as they are edged okay the sources at least three infographics at least one cartoon all members must make significant contribution you could be a writer editor artist or designer researcher photo journalist contributor or whatever you can offer okay format a4 it should be colored apply the notes and model for about text and visuals writer or byline must appear on page the sources and this will be submitted on february 17 and kindly looked at the details regarding the timeline okay february 17 is deadline you have almost finish the task collaborative desktop okay and here is done break news page 20 points editorial page 20 feature page 20 coin size it's layout and 15 completeness originality format timeliness that's five minutes with a total of 100 points so ladies and gentlemen this is the end of modules three and four i hope you learned something in order for you to effectively use media and information thank you very much this is once again teacher rex jb ball your teacher in media information literacy kalimba city science integrated school bye bye see you again soon