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Copy email bulletin

As a copywriter, there is nothing worse than spending hours on an email marketing campaign, only to find out that it landed in the Promotions folder, or worse, triggered the spam police. Keep watching to learn my seven tips to massively improve conversions by actually making it to the inbox. Hey guys, it's Alex, and this week I want to talk about email marketing. Now, writing email sequences and promotional campaigns is one of my favorite things to do as a copywriter, But lately, I've been finding it harder and harder to get my emails into my audience's primary inbox. Heaven forbid, people who actually signed up to get emails from me should actually get them, am I right? Now, when we hear the word spam, it's really easy to think about all those emails we get about that magical blue pill, or that contest you never entered, or that long-lost relative who has an inheritance of one million dollars to send you, or worse, those phishing emails with sketchy files, viruses, and links meant to grab your data. No, I am not talking about those scammers and spammers. As far as I'm concerned, those scum of the earth bottom feeders can put their crappy emails where the sun don't shine, if you catch my drift (chuckles). What I'm talking about is when legit emails, written by legit brands, that legit people actually opted in to receive, land in the spam folder. Or a more common phenomenon Google's Promotions tab. With 1.5 billion, with a B, people around the world using Gmail, the Promosh tab is a real doozy. I often have my students, yes, the people who actually paid to get email communication from me, tell me that they're missing my emails with important program information because they're landing in Gmail's good ol' Promotions tab. Gmail has crazy tight spam restrictions with more than 10 million spam and malicious emails blocked every single minute by their automated machine learning filters. That's crazy, right? And if I'm being honest, I do love this when I think about my Grandma checking her email and getting easily confused by sketchy emails from scammers trying to steal her information. So while I am very glad that Gmail is protecting us all, still a whopping 68% of emails that don't land in the Spam folder, still end up in the Promotions tab. And that's kind of a bummer if you're the ones sending those emails, right? When I launched my copywriter coaching program, the Copy Posse Launch Pad, I spent hours navigating email deliverability tools to ensure that my emails had the best chance of landing in my subscribers' inboxes. Those of you who are on my newsletter know that I only write to you when I have a new video up or when I have new information or news to share with you that will take your copywriting game to the next level. But, still the digital powers that be still scrutinize my...