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Music Applause you may have thought that we started late but it is ironic that the first speaker would be the author of the book procrastinate on purpose how is it that we have more tips and tricks tools and Technology calendars and checklists than ever before and yet we still always seem to be behind how is it that we work longer hours we're moving faster than we've ever moved in history and yet we never seem to be caught up how is it that we know more about time management today and yet stress is that an all-time high the reason why is because everything you know about time management is wrong I first started to realize this a couple years ago it was early on a Saturday morning I was at my business partners house and I was picking him up for a very important international leader planning retreat and he has this two-year-old baby girl named Haven and Haven is the sweetest little thing you can imagine she has curly brown hair and these sweet soft brown eyes and we live in Nashville so she has a little southern accent that's developing and as I'm picking up Dustin and we're about to leave Haven comes sprinting down the hallway and she leaps and she latches on to Dustin's leg and she says daddy where are you going and he looks down at her and he says oh I'm sorry baby Haven daddy actually has to go to work today and she looks up at him and her eyes well up with tears and she says no daddy please no work today no work daddy and in that moment I realized two things the first is that I myself am NOT ready to have kids just yet the second is that even though everything that you've ever heard about time management is all logical tips and tricks' tools and technology calendars and checklists its apps it's all logic what I realized in that moment from a two-year-old is that today time management is no longer just logical today time management is emotional and how our feelings of guilt and fear and worry and anxiety and frustration those things dictate how we choose to spend our time as much as anything that's in our in our calendar on our to-do list in fact there is no such thing as time management you can't manage time time continues on whether we like it or not so there is no such thing as time management really there is only self-management well that was the first big realization that I had in order for you to understand the second I wanted to take you on a quick history of time management theory and that really began in the late 50s and 60s and it came during the Industrial Revolution and an early time management thought was all about it was one-dimensional and it was all based on efficiency and the idea with efficiency was that if we could develop tools and technology to help us do things faster then theoretically that would give us more time well there's nothing wrong with efficiency all things being equal efficiency is is better and yet there is an unfortunate limitation to efficiency as a strategy for time management and and it's evidence very well by the fact that we all carry around miniature computers in our pockets and yet somehow we're still never caught up well in the late 80s era to time management thinking emerged I feel like it was pretty much single-handedly ushered in by the late great dr. Steven Covey and dr. Covey introduced what we are referring to as two-dimensional thinking he gave us something called the time management matrix where the x-axis was urgency and the y-axis was important and the the beauty about this was that it gave us assists for scoring our tasks and then based on how they scored in these two areas we could prioritize tasks one in front of the other prioritizing is all about focusing first on what matters most and for the last twenty years this has really been the pervasive mode of thinking as it relates to time management theory and it's not that there's anything wrong with prioritizing in fact prioritizing is as valuable a skill skill today as it ever has been in history and yet even though we throw that word around like it's the end all be all the time management Theory right we say get your priorities in order or it's just you don't have the right priorities well unfortunately maybe that's not really the case because there is a massive limitation to prioritizing that nobody ever talks about and that is this there's nothing about prioritizing that creates more time all prioritizing does is take item number seven on your to-do list and it bumps it up to number one which is valuable in and of itself but it doesn't do anything inherently to create more time and it does nothing to help you accomplish the other items on your to-do list I mean if you think about efficiency efficiency is kind of like running on a hamster wheel and if you think of prioritizing it's really about borrowing time borrowing time from one activity to spend on another it's kind of like juggling and that really describes the way that we we even talk about time I'm I'm juggling a lot or I'm trying to balance a lot and in that paradigm there's only two strategies one is to do things faster or to do more things and that is what the world kind of feels like right how does it feel to know that really all we are is a bunch of juggling hamsters sprinting towards an inevitable crash landing you cannot solve today's time management problems with yesterday's time management thinking what we've noticed is the emergence of a new type of thinker somebody that we refer to as a multiplier and multipliers use what we call three-dimensional thinking while most people only make decisions based on urgency and important multipliers are making a third calculation which is based on significance and if urgency is how soon does something matter and importance is how much does it matter then significance is how long is it going to matter it's a completely different paradigm it's it's adding on to what is there it's in with the old but it's also in with the new because most of us if you think about the modern day to-do list which is one of the key strategies or tools that we have we ask ourselves when we assemble our to-do list we say what's the most important thing I can do today but that is not how multipliers think multipliers instead ask the question what can I do today that would make tomorrow better what can I do right now that would make the future better they're making the significance calculation see well when I say multiply your time that might sound a little bit super superfluous it might sound like an over-exaggeration but it really is not now why it is true that we all have the same amount of time inside of one day 24 hours 1440 minutes 86,400 seconds and there's nothing that any of us can do to create more time in one day but that's exactly the problem that type of thinking is the problem what we have to do is break out of that paradigm and instead think about tomorrow and that brings us to the premise for how you multiply time the way that you multiply time is simple you multiply your time by giving yourself the emotional permission to spend time on things today that give you more time tomorrow that's the significance calculation you multiply time by giving yourself the emotional permission to spend time on things today that create more time tomorrow the significance calculation changes everything the focus funnel is our attempt to create a visual depiction that codifies the thought process that multipliers go through in their head unconsciously when they are evaluating how to spend their time it's why some people create extraordinary explosive X financial results and other people seem to kind of just create linear traction and it works like this if your tasks all come in to the top of the funnel the first question of multiplier asks is can I eliminate this is it even worth doing it's another example how everything you know about time management is wrong or at least that it has changed because most of us use to-do lists and multipliers realize that next generation time management has much more to do with what you don't do than what you do do it's it time multipliers realize that perfection is achieved not only when nothing more can be added but when nothing more can be taken away it is the permission to ignore because anything that we say no to today creates more time for us tomorrow the challenge emotionally is that we struggle with guilt and we struggle with wanting to say no but really feeling like we have to say yes and so we go through life trying to never say no and in one of the interviews I conducted with the multiplier they said something that changed my life they said Rory it's futile to go through life trying to never say no what you have to realize is that you are always saying no to something because anytime you say yes to one thing you were simultaneously saying no to an infinite number of others if you can't eliminate the task the next question is can I automate the task anything that I create a process for today saves me time tomorrow it's like setting up online bill pay I I never have two hours in my day to set up online bill pay I just don't have time and if I had two hours in my day I would never use it to set up online bill pay but a multiplier realizes that if I save 30 minutes a month from paying my bills by setting up online bill pay it makes sense to invest those two hours because then after just four months time I will have broken even on that investment and every month thereafter I will get something we call our OT I return on time invested Automation is to your time exactly what compounding interest is to your money just like compounding interest takes money and it makes money into more money automation takes time and it makes it into more time the way that wealthy people think about money is exactly the same way that multipliers think about time and they give themselves the permission to invest invest the time and energy to automate the process if it can't be automated then the next question is can it be delegated can I teach someone else how to do this I'm reminded of a time when I was 7 years old and I'll never forget I was in the car with my mom and I hit her with this question I said mom do I have a dad and as you might imagine that was a pretty difficult question for a single mother to navigate with her 7 year old it was the first time that my mom told me her life story she was pregnant the 17 divorced a couple years later pregnant again at 22 and then she was divorced from my biological father six months after I was born so there she was 22 years old single mom no high school education and she explained to me she said Rory I decided at that point that I would never have a man in my life because I haven't had good luck with men and we may not have a lot and we may not have a dad but we're gonna have love and and so we went back and forth for a little while and I said well you know Mom I love our family I really do I love our family but I think it would be really cool to have a dad and so she said well I'll tell you what honey if you want a dad then why don't you go out and find yourself a good dad what kind of crap is that it just so happened that that was my first day at a new Shaolin kung-fu Center and I have been studying martial arts since I was five and so they put me in this all adult school to be a little more advanced and there was another gentleman who walked in it was his first day also but this guy was much older than me he had long hair and tattoos all up and down his arm and leather jacket and he came in on a motorcycle and this guy was about the scariest dude you can imagine if you're 7 years old and he gets paired up as my sparring partner his name was Kevin he turned out to be pretty nice well we started to advance through the belt levels together and and so Kevin started bringing me home from class every once in a while then before you know what Kevin came over on the weekends and we would we would practice our forms and then we caught a movie and then before before long mom came with us to the movies and so it was the three of us that were going to movies together and I'll never forget the first time the two of them went to a movie without me as it turns out Kevin and I tested for our black belts together on the same day when I was 10 years old they got married two weeks later a couple years after that Kevin adopted me and I changed my last name from Rory McLaughlin to Rory Vaden and they have been married for 20 years ever since and the point of that story is that you can delegate anything but if you ask the average person you said are there things you know you could be delegating to somebody else we would say yes but then you say well why don't you train someone else to do it and what most of us would say is you say well because they just can't do it as well as I can and that may be true once maybe twice but it is only true absent the significance calculation because if you think longer-term you realize they'll be able to master the task just like you were significance changes everything it's how you multiply your time it's giving yourself the permission of imperfect for a little while because over time they'll be able to figure it out now if you can't eliminate the automate or delegate a task that task drops out the button up bottom of the funnel and at that point there's only one remaining question and that question is should I do this task now must it be done now or can it wait until later if the task must be done now then that's what we call concentrate it's the permission to protect all right the permission to protect it's it's all about focus in eliminating distractions and honestly there's nothing all that exciting or new there however if you ask the question can this wait until later and you decide that the answer is yes then that's not eliminate automate or delegate that is what we call procrastinate on purpose procrastinate on purpose now you're not going to procrastinate out on it forever you're gonna pop that activity back to the top of the funnel at which point it will enter into a holding pattern where it will cycle through the focus funnel until inevitably one day eventually one of the other four strategies will be executed on whatever that task is and what you find is that if something can continually wait often what happens is you eventually develop the courage to do what you should have done in the first place which was eliminated or you discover a system for how to automate it or someone rises up to the call of leadership they rise up to the occasion and it ends up being delegated or it ends up becoming something that is significant enough for you to spend your time on a lot of people say well Rory wait a minute and to take the stairs booked right in take the stairs you said procrastination was the killer of all success you said procrastination was the most expensive invisible cost in business today you said procrastination is the foundation of all mediocrity and now you're telling us to procrastinate on purpose and yes that is what I said and that's exactly to how I said it but there's a major distinction to realize and that is there's a difference in procrastinate there's a difference in waiting to do something that we know we should be doing that we don't feel like doing versus waiting to do something because we're deciding that now is not the right time waiting to do something that we know we should do but we don't feel like doing that's procrastination that's the killer of all success but waiting to do something because we're deciding intentionally that now is not the right time that isn't procrastination that isn't the killer of success that's a virtue and it's an art form that the world really needs which is patience the patience to put off the insignificant things like checking email 24 hours a day seven days a week you multiply your time by giving yourself the emotional permission to spend time on things today that create more time tomorrow and regardless of your religious affiliation or your spiritual beliefs hopefully you'll have an appreciation for the way that scripture says the world was created and in Genesis God has created this perfect world and it says something amazing that were created in His image and then in Genesis chapter one verse 28 he gives the first command to all of humanity and what is that command thou shalt have no other gods before me no is it love thy neighbor as thyself no gods first command to all of humanity be fruitful and multiply thank you very much Applause