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(lively music) - Hey there. Welcome back to another edition of Digital Success Stories. I'm Steve Cross, creative director at iSynergy. And today we're gonna be talking to Michael Engram, the founder of Game Changers. It's an amazing nonprofit organization dedicated to the development of character skills in high school student athletes. We'll be talking about the importance of voice and tone in your branding, all the traditional and digital elements needed to create an omni-channel experience, and how one good founder can change the lives of so many youth. So how does a nonprofit get more donors? How do you create and follow a brand style guide? And lastly, what makes a website engage an audience? Coming right up. - My name is Michael Engram. I'm the executive coach of GameChangers. Game changers is a leadership and mentoring organization for high school student athletes. We do different programmings to make sure that we are really focused on education, as well as community service, mentoring, and just really making sure that they're more well-rounded when they're ready to graduate high school and get ready for their next phase, whether it's the military, college, or wherever life takes them. So a typical day at GameChangers really is anything but typical, especially during these times with COVID. I mean, one day it might be intense grant writing. Other times it's really getting out there and speaking to business people and investors. So, every day there's something different. It's not just the typical let me sit down and whatever. If you're sitting down, then you're not doing what you need to be doing because you constantly need to be moving and active, especially being an executive director or executive coach in my position. So I realized I needed to change how I did things when I started to see the same results, you know? And it's okay to see consistency, but it should be consistent growth in my opinion. And so for me, that growth needed to be visual, but it also needed to go back to monetary investment back into the kids. How can we best position our organization so that people can see the heart and the minds behind and really say, you know what? This organization is focused on high school student athletes, and it's not about the sports with them, it's about character development. It's about them being well-rounded. So I heard about iSynergy actually through a mutual friend and he connected me to Steve and he said, "Listen, "this guy, he has a real heart for community, sports." And so that first meeting was really just a conversation and hearing about Steve and his involvement with sports, he's a businessman, his kids also play sports. Again, these are the type of organic relationships that I really look forward to because it's not a hard sell. The first thing that I needed was a brochure, something that I could lead in confidence with that businessman or woman to open...