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donor stewardship is the process of relationship building once a donor has made a gift to your non-profit and having a solid stewardship plan is imperative for many reasons in keeping your donors engaged with your organization improving your donor experience boosting your donor retention rates and encouraging donors to make greater contributions now last week we talked about making the ask and you can find that video above but today i wanted to cover a donor stewardship plan as well as some really creative ways to steward donors in this new kind of digital age and before we begin i get to ask you please hit like subscribe drop a comment which all really helps our channel to reach fundraisers who might need this information so let's get started [Music] step one is segmenting your donor levels and segmenting your donors will help your organization decide who to focus on and how to recognize and steward donors at each level so these levels serve as a framework that you'll build your plan around and typically i segment into new donors loyal donors major donors and planned giving for our newbies i quickly want to review the donor pyramid now if you're a seasoned fundraiser please hang in there i'll be quick but the base of the pyramid represents where we acquire new donors and the idea is to work our donors up the pyramid to the point where they make an ultimate gift which is legacy or plan giving we nurture these relationships through effective stewardship and cultivation through a process we call moved management and we want to encourage a new donor to make a repeat gift and once they become a repeat loyal donor we can encourage them to make a major gift and once they have become a major supporter we talk to them about planned giving so you can see how each level of the pyramid requires different stewardship practices some additional things to keep in mind when segmenting our donors is communications understanding how the donor prefers to be communicated with some prefer email some prefer phone calls while others like the good old-fashioned letter demographics demographics will help us understand better how to communicate with donors as well so for example younger donors and senior donors have different preferences in terms of how they want to communicate but also in terms of recognition the second step is segmenting our stewardship levels so donors often need multiple touch points to keep them committed to supporting the mission there is a journey we take with every donor in terms of the communications and it starts with their first gift so we want to start with acknowledgement acknowledging a gift confirms that we have received it and it demonstrates that we're grateful for it which starts on the path to building that bond with our supporter next we want to recognize that gift regardless of the size of the donation donors want to be recognized they...