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[Music] what's happening guys today I'm going to be answering one of the most common questions that new sellers pose and that is how do I come up with my brand name by the end of the session you're gonna know how to come up with your own brand name I'm going to show you the tools processes and strategy behind why we use these and you're going to come up with a brand name that number one you love to that you can apply to your products three that you can trademark and of course use with brand registry step number one is come up with your brand name now coming up with a brand name you need to think about a few things number one what are you going to be selling you need to keep that name applicable to whatever you sell you don't want to have a name that is like baby Pro and then you do Pet Products secondly you need to think is this trade markable can i trade market in the future because we want brand registry and thirdly you do also want to think about keeping it simple and easy to pronounce something people are likely to remember and don't mind having on the product perhaps it even adds value by being on the product and it's aesthetically pleasing so you can see these light suspension kits this is a good example of perhaps a product you would find and begin selling the problem is that we as sellers have a balance that we need to strike or we need to choose to focus on either we will sell anything on Amazon then we need a really open brand name or we're creating a specific brand of products which are all going to be related and that could have a very specific brand name that makes us products even more marketable and maybe describes those products a little bit for most sellers though and even some really successful sellers I've seen who do have a specific niche they still have an open brand name remember there's nothing wrong with having an arbitrary or fanciful name which we're going to jump into and then doing a really specific niche think about Apple Apple we all know the Apple company but it doesn't actually the products it's a bit of an arbitrary name they use the word Apple in a really different sense describing a really different thing to what an apple actually is so you can do the same thing and keep it even more fanciful or made up is what fanciful kind of refers to so here's a couple examples you can see this one here the brand is Marquette's premium hardware now they are very much keeping to you hardware industrial and scientific that's their niche it would be very difficult for them to put this brand name on baby products for example but perhaps they're doing the focus strategy if...