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and welcome to module three which is all about radio formats and styles this subject could take months to explain so we're only going to touch upon a couple of basic formats and the styles used with each when it comes to radio programming believe it or not the first stations starting off in the 50s were mostly freeform radio was a medium that was considered dead back through the 50s so what happened was a lot of people who still wanted to be in radio just started playing whatever they liked they found out that the younger kids seemed to like this new thing called rock and roll so they started doing a lot of that now when radio stations started realizing hey this isn't the death of radio people may watch TV but there's a whole new audience that is growing up wanting to listen to radio we've got to play what they want so the idea of them calling in making requests and the DJ's playing those songs those are the wild crazy days of radio now the truth is that isn't exactly how it works today in fact it hasn't worked that way since roughly the 70s today successful music radio stations are heavily formatted people are often shocked about this I don't know why a TV show like The Big Bang Theory doesn't just happen you have to have good actors you have to have talented people who know how to dirac you have to have a very good script that's very humorously written so these things don't happen by accident they're planned and the same thing is true with radio stations and their programming as competition increased successful stations started using more statistical research to determine therefore Mattox or which songs go where and how do we present them to the audience most people are very unaware of how these songs are selected a lot of times it's off chart position popularity requests really not so much if you hear someone saying hey I'm requesting this song pay attention closely and see if that isn't a song that that station is playing all the time anyway what's happening is the DJ is taking these requests recording them and when that song just happens to come up they play that recording back that happens a lot I'm sorry if I'm just destroying the magic of radio but this is how it's been done for like years and years and years now so some of the common formats the big one will be contemporary hit radio ch are used to be called top 40 and there's a story behind that but the style is very current music very current music pop music today I guess you would hear a lot of Lady Gaga Katy Perry things like that the original concept of the CHR format came from a format called top 40 because they had a program director and one of the main DJ's in a bar drinking go figure and they had noticed after being there a while that the same songs kept coming out of the jukebox and they got tired of hearing it because they were there all day again surprised but the point is they said since our station isn't doing very well why don't we try that and so they just basically played the top 40 songs on the charts boom they had a successful radio station suddenly so it's their fault if you think radios too repetitive they did it so very high rotation of the music the current music is also happened so if it's a hit song they're going to repeat it often over 20 times in a 24-hour period that means you're hearing that one hit song or several hit songs almost every hour high-energy DJ delivery and I mean it's always coming at you how do you wear this because maybe the cops should listen to me I'm not sure I don't know I don't know we're just getting ready right now and then whatever we're ready to leave we're gonna call it a threat where's it at an apartment or something probably some college people were you in high school are you kidding me I got older school of beauty yes me and my friend we gotta go go that's like the 13th grade put up this your boy Oh Mariana you listening to my big army the boy Billy the kids on KISS FM here's this song again oh yeah I see it is busy it is always at you I would imagine it's hard to fall asleep to a radio station like that but pretty easy to wake up to in the morning so that's a good example of chr contemporary hit radio as a format then there's rhythmic contemporary or RC rhythmic is just radio programming speak for hip-hop so they're really going for the hip-hop or dancing audiences another way of looking at that their style on the air is very similar to CH our current music high rotation of music high-energy DJ delivery in fact it's kind of hard to tell sometimes if you're listening to a station is that a hip-hop station is that a pop station because both pop and hip hop crossed those formats significantly easily 80% of the songs are found on either one so that line between really distinctive RC and distinctive CHR is kinda difficult to tell if you're clever though you can make a good determination because there is a lot of use of hip-hop slang with a lot of the DJs on an RC station and another thing you might find is that the DJ may even rap parts of the break I hear that all the time it's done well deserve some better than the trash you broke up ahead earlier this week okay so I'm looking for you man to catch okay we're gonna make rhythmic and make it love but right now yeah booze is on the roll call up crazy action with the boys oh yes a big the border right where it was I know you got the food in your hand I got the food in my head come on already put it 6:34 think it's about time they gave okra everybody on the wall one of them son of a guns worth dumps all right Lee give it up to my man true with cyber's was that the big prank cops it wasn't to apocalypse that said Gabriel wasn't the crazy and Anaheim a nasty man a pasta water cool all right now here's what I'm gonna do here these don't have all four all of them we're gonna give now I'll be honest with you I'm not exactly sure I understood every single thing that was said there part of that is the use of slang but again very high-energy very going at you all the time and very specific to their hip-hop audience that's the RC format then there's alternative rock alt is sort of the abbreviation of that although they're really not alternative to anything I mean it's a pretty mainstream format these days and then there's a oh are album-oriented Rock this is one of the more original rock formats that developed out of just playing rock and roll songs and that's a much earlier format but the examples I want to give to you later are good examples of maybe a slightly different perspective of how a Oh our format does things in comparison to CHR and RC now their style is really quite different current music and older music as we'll learn later you might be playing a song that's decades old you might literally be listening to an AOR station and they're playing music that was a hit before you were born that's not uncommon medium rotation of music they have hit songs that they play but they don't play them anywhere near as much as a CHR station would play them low to moderate energy DJ delivery now it depends on the DJ we got crazy wacky morning people so on and so forth but we also have other DJ's who really are laid-back and I want you to pay attention to this and see their perspective the previous two examples those DJ's were doing something for an audience but listen to this DJ's delivery in in see if maybe he's communicating slightly differently the home of rock-and-roll KL s the crew for you easy boys one to a customer Motley Crue at 95 and a half Klos from their first album and livewire was a tuna burger that wraps up 10 in a row commercial free is we just get warmed up here on a Wednesday night we got lots happening tonight including the new album preview hour tonight and man it's gonna be a fistful of music for you on that once the new van Hale and the new Judas Priest and the new pretenders the best tracks off those two albums at midnight tonight on the new album preview a la Saturday night on Klos we've got two great special programs from their latest album heads or tails this is new rock from Sanka Klos good evening everybody little after nine o'clock on a Wednesday night in Southern California my name is Steve Downes 10 and Road commercial-free from party animal headquarters staring us right in the face at Klos Los Angeles now this is an interesting perspective to have if you recall in the CHR format the DJ was actually putting on a show in fact seemed very interested in communicating with that one woman on the phone and doing this little bit for the audience in the RC format you had two guys that were really paying attention to themselves paying attention to the people on the phone but I'm not exactly sure they were necessarily connecting with the audience but this this particular situation was kind of interesting because Steve Downes a guy I actually did work with a long time ago notice he sounds more like he's your buddy and he's just sort of talking with you whereas the other two previous formats they were sort of talking at you so there's one big difference between an AOR format the style of an AOR as compared to a CHR and an RC like I said this was just a little bit of a review of certain formats and styles here's what your homework is when you're listening to radio see if you can't nail it down now if you're not listening to rock or CHR or hip-hop fine but you might be surprised that your country station acts a little bit more like the CHR format and style than it does the AOR see what I'm getting at if you're listening to jazz that might be a whole different kind of delivery in itself you like classical music there you go how about classic rock is that more like an AOR or is that more like an alternative rock station in fact listening to an alternative rock station you'll find out that they are a little more energetic a little more CHR and their delivery so there's lots of formats out there and you could spend many an interesting evening over a drink or two talking with people about four Mattox of radio stations and I know what I talked about I've been there now we got to get you there so we'll see you next time in the next module