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introducing the Wall Street Journal smartphone one we don't have a splashy celebrity ad campaign but we made this phone and all it took was a short journey over the border to a Chinese city just north of us here in Hong Kong the city of Shenzhen has become a mecca for electronic parts and talent leading to new Chinese brands coming up from nowhere and grabbing market share from Samsung and Apple now thanks the po river deltas low-cost ready to go supply chain building a custom smartphone is not that difficult that's exactly how we made the WSJ one which is only $70 it runs Android has a touchscreen display front and back camera fingerprint reader and it even takes 2 SIM cards and an SD card there are thousands of factories in China's pilla River Delta region that build products that companies can rebrand as their own the most important ideas are coming out of census is the technology is commodity building a mobile phone is a street affair it's not a high-tech research the companies should think about what they want to do with a mobile phone rather than photo now they can be a mobile phone so we went to a factory in Shenzhen called lucky star browse their catalogue and picked one of the handsets we liked order design and the quality and the functions attached a very good we then discussed custom branding and features before they got to work say I want to put the words you have you Ashton yeah no problem in a month we would have our sample phone thank you but we wanted to take it a step further we wanted to see how a smartphone was made so one of your engineers showed us first you have to get the parts in this case 17 of them beyond the obvious items like the screen battery and casing you have all these tiny bits this thin black cable carries the signal for the antenna and this tiny orange part detects the mount of light nearby all these parts can be sourced from suppliers within a short drive from the factory and can be found in watch I'll pay a massive maze of electronic markets in the heart of the city every week you're going to watch amber that's a new product every week you go in there that's a variation of the new product we look at the entire white handbag market as a huge center maker group pavel is a maker currently based in Silicon Valley he came to Shenzhen to build a fourth and final prototype of his idea a wallet that wirelessly charges your phone Charcot is wireless safe easy to use and portance I just take my luggage and go to China to set up manufacturing and and build the final version and I know in China I can do it 10 times faster so I just did it I think he used the...