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people want to be more like you and therefore the fate of humankind I think it would be great to have more Elon Musk's so what do we need to do to become more like Elon I think maybe sounds better than it is yeah I mean honestly like like there's a friend of mine he's got a great saying about creating a company which is creating trying to pull the company and have it succeed is like eating glass and staring into the abyss so I mean what tends happen is it sort of quite exciting for the first several months of starting a company and then then reality sets in things don't go as well as planned customers aren't signing up the technology of the park isn't working as well as you thought and and then can that can sometimes be compounded by a recession and it can be very very painful for several years so I think frankly starting a company you I would advise people to have a high pain tolerance and thanks for reminding us that the harsh very harsh and brutal reality of launching a start-up there is that Elon Musk / Tony Stark mystique you know people think you know you are Robert Downey jr. modeled his character Tony Stark Iron Man on you it's it's easy it's fun you're a superhero Titan of industry but it's really hard it's it's really difficult and it's something that requires perseverance and grit do you fear that maybe an in this generation or the the younger generation that they don't have that perseverance in grit to take on these really tough challenges I think some people do yeah and but but I think it was definitely sure that I mean maybe there are occasionally companies that get created where where there's not an extended period of extreme pain but but I'm not aware of you know very many such instances yeah and so but I do think that the the new great entrepreneurs are gonna have everyday and will continue to see amazing companies get built so yeah but I thought I would definitely advise people there's not any company to expect a long period of quite high difficulty yeah but I mean so long as people stay super focused on creating absolute best product or service that really delights their end customer like if they stay focused on that then if you get it such that your customers want you to succeed then then you probably will all right you have to focus on the customer delivering for them yeah make sure if your customers W you will your odds of success are dramatically higher all the entrepreneurs in this were in this room they're listening to that message and you know we're running out of time so this is the final question this is for the budding entrepreneurs in the room who could take an Elon Musk idea and run with it I...