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[Music] everyone remember blockbuster not the blockbuster that's been reduced to a punchline the blockbuster from back in the day the video rental store you used to frequent remember walking through the doors and heading over to the new releases around the outer walls recognizing some of them from the week before and getting excited when you saw something new making your way around the store pathetically looking at each movie until you've reached the other end picking up a movie you're sure you're going to rent and one that you may put back if you see something better taking a minute to make sure you're happy with your selections because it was a big decision back then there was no starting the movie just to see what it is and turning it off and searching for a new one those were your movies for the weekend taking a quick look through the aisles with the old releases before heading to the checkout counter maybe you would pick up some popcorn or candy on your way and then checking out and paying $20 for a handful of movies and some red vines it wasn't all good but I'm willing to bet most of us have these positive memories associated with the store at the time it was the best way to get movies sure you can go to the store and buy them at an outrageous price you could wait until something came on TV or pay for the movie channels and increase your chances of something good coming on and there were many competing movie rental stores such as family video and Hollywood video but they just didn't compare personally whenever I would go to one of those other stores I just didn't get that same feeling as being in a blockbuster like they were just cheap imitations there's no doubt about it blockbuster was the place for movie rentals the company started in 1985 it wasn't long before that when most people didn't even have a VCR the company expanded fast and by the time the 1990s came around blockbuster was pretty much the standard for video rentals it's a decent business idea buy a bunch of VHS a--'s and rent them to people until you recover your cost and once you're done renting it out just sell it they would buy them in bulk and have the benefits of some substantial discounts as well and if the cost did get to hide they would work out revenue sharing deals with the studio's there's definitely opportunity to make a profit not to mention they did the exact same thing with video games and the rentals weren't their only source of revenue I took these numbers from 2003 just randomly so I have some figures to illustrate what I'm saying the rentals brought in about seventy-seven percent of their revenue 22 percent was from merchandise and about one and a half percent is from other what is merchandise and...