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Mercedes Benz, it is perhaps the biggest name in luxury cars in the world. Sure, there are Italian exotics like Lamborghini, stately British brands such as Bentley, Rolls-Royce and Aston Martin, and plenty of competition in Benz's home country of Germany. But the German make with the three pointed star logo is for countless buyers around the world. The brand to aspire to. It has a reputation for superb build quality and excellent engineering. It also has an extremely strong pedigree, including bragging rights that its founder, Karl Benz, invented the world's first production automobile. Mercedes Benz has been a dominant force in racing, a relentless innovator, a symbol of the pursuit of excellence no matter the cost, and for its buyers, a sign they have finally made it. But today, it faces a new class of challenges. Electric vehicles are coming into the world, pushed by eco conscious policy makers and at least a few eager buyers. Tesla has become an aspirational brand for younger consumers, and there is a slew of other EV hopefuls vying for the mantle of the next generation's aspirational vehicle. Meanwhile, Mercedes said in February that it will not be offering its electric Oecussi sport utility vehicle in the U.S. for now, even though the vehicle has been in production since 2019. Mercedes Benz has had a magnificent run, but those who study the global auto industry say it is undergoing one of the most dynamic and uncertain periods in its history just a few years ago. U.S. auto sales hit historic highs, but automakers have had to sink billions into new technologies and contend with a new crop of competitors in the key Chinese market and around the world. Mercedes Benz has been a leader since the birth of the automobile. What it does now may determine whether it remains a leader. Mercedes Benz traces its history back to the 30s and to three pivotal figures, Gotlieb, Dimler Vilhelm, Maibach and Karl Benz, Dimler for whom Mercedes long time parent company is named, was an engineer who developed the engines that powered the earliest Mercedes cars. Maibach, whose name now graces a line of ultra luxury cars, was the company's first technical director. And Karl Benz was the inventor of what is widely considered the first true gasoline powered, commercially available car. In addition to that, Benz Dimler and Maibach participated in the world's first known motor sport event, a 126 kilometer race from Paris to ruin in 1894, organized by a French newspaper publisher, the event placed steam, gasoline and even battery driven vehicles side by side. Nine of the 17 vehicles to cross the finish line had Dimler engines in them, including the first four to finish the race. In other words, there are a few brands that can match Mercedes Benz as automotive pedigree. That first race began one of the richest histories in international motor sport. Unfortunately, Mercedes Benz left racing four decades after a catastrophic accident in 1955...