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LET'S BRING IN FORMER CONTINENTAL AIRLINES CEO GORDON BETHUNE. GREAT TO HAVE YOU ON WHEN YOU HAVE THE TRANSPORTATION SECRETARY COMING OUT SAYING THEY'RE GOING TO USE FULL REGULATORY POWERS TO INVESTIGATE SOUTHWEST AND WHAT WENT WRONG OVER THE PAST WEEK, MORE BARK THAN BITE? HOW DO YOU SO HE IT? >> GOOD ANALOGY. ALL BARK, NO BITE. YOU NEVER LOOK OUT THE WINDOW AND LOOK AT THE SNOWSTORM. LOOK AT BUFFALO AND TELL ME WHAT WENT WRONG THERE CATASTROPHIC WINTER TENDS TO BE A BAD TIME OF THE YEAR, WHICH IS WHY COMPANIES DON'T PUT THEIR PIGMENTS IN WINTERTIME IT'S A DIFFICULT STORM SOUTHWEST GOT BEHIND THE TECHNOLOGY CURVE BEING ABLE TO HANDLE ALL THE GROWTH THEY'VE ASSIMILATED OVER THE LAST TWO DECADES AND IT CAUGHT THEM COMPOUNDED AND STARTED SNOWBALLING BECAUSE OF THEIR UNIQUE ROUTING SYSTEM. IT AFFECTED THEM MORE THAN ANYBODY ELSE >> WE'VE BEEN ASKING THIS QUESTION ALL WEEK, BUT HOW QUICKLY CAN SOUTHWEST MAKE THE INVESTMENTS TO UPDATE, UPGRADE AND OVERHAUL THAT TECHNOLOGY SYSTEM >> WELL, I'M NOT SURE I'D BE 100% ACCURATE IN GUESSING. IT'S GOING TO TAKE QUITE SOME TIME I THINK THEY'RE LOOKING, AT LEAST I UNDERSTAND, AT A COMPLETE NEW APPROACH, WHICH MAY BE THE BEST AVENUE RATHER THAN PATCHING WHAT THEY HAVE TODAY. LOOKS TO ME LIKE THEY NEED TO HAVE A LOT MORE POWER BEHIND THEIR TECHNOLOGICAL SYSTEMS ASSIGNING PEOPLE TO AN AIRPLANE. >> THERE'S THE TECH PIECE OF THIS AND ALSO THE STRUCTURE OF THE NETWORK AND HOW THEY FLY THEIR PLANES ACROSS THE COUNTRY, WHICH IS A LITTLE DIFFERENT THAN THE HUB MODEL WE SEE SOME OF THE OTHER AIRLINES IMPLEMENT AS WELL DO YOU EXPECT YOU'LL SEE A SHIFT IN TERMS OF, I GUESS, MORE LONGER TERM, MORE FUNDAMENTALLY IN TERMS OF HOW THAT NETWORK IS STRUCTURED, ESPECIALLY GIVEN THE FACT THAT SOME OF THE AIRLINES HAVE FARE THE BETTER THIS PAST WEEK AND MAY PROVIDE AN EXAMPLE OF HOW THINGS COULD GO WELL OR AT LEAST BETTER IN TIMES OF DISTRESS AND STORMS? >> MORGAN, I BET YOU THAT'S ON THE TABLE. OBVIOUSLY, YOU HAVE TO LOOK AT CONTINUING WHAT HAS WORKED FOR SO MANY YEARS. IS THIS APPROACH ONE THAT HAS A FINITE LIMIT, AND I THINK THEY'RE GOING TO EXPLORE THAT. AT THE SAME TIME, IT'S WORKED A LOT, A LOT OF YEARS FOR THEM YOU REALLY CAN'T JUST THROW IT OUT, YOU KNOW, WITHOUT SOME DEEP TH THINKING. >> GORDON, IF THIS WHOLE EPISODE CREATES SOME MOVEMENT TOWARDS REQUIRING GREATER COMPENSATION OF CUSTOMERS, IF THEY'RE BUMPED, IF THERE ARE DELAYS, CANCELLATIONS, IS THERE ANYTHING THE INDUSTRY IS GOING TO HAVE TO COPE WITH, DO YOU THINK, IN TERMS OF GREATER DEMANDS, LESS FLEXIBILITY, LET'S SAY, IN HOW THEY CAN MANAGE THEIR SCHEDULES? WE'VE BEEN IN THIS PERIOD RIGHT NOW WHERE CUSTOMERS HAVE BEEN ABLE TO PAY UP, PAYING FEES FOR THINGS THEY DIDN'T BEFORE. I'M JUST WONDERING IF THE SWING OF POWER IS GOING TO BE MOVING BACK TOWARDS THE CUSTOMERS A...