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Deliver mark zip code

this is you're a United States Post Office Department introducing our new five digit zip code program and now a page from our Sunday morning almani July 1st 1963 55 years ago today a red letter day for the US Post Office what does it code a postal clerk what is it - how does it work it was day one of its zoning Improvement Plan zip for short - speed mail delivery the post office gave each of its locations a unique five digit number zip code five trailblazing numbers like this one as outlined by Postmaster General J Edward day in exhaustive geographical detail the first one of the five numbers will indicate a section of the country such as all of the western states the next two numbers out of the five will designate either a particular state or a part of a state have you ever asked yourself this question why do postal clerks get indigestion assigning zip codes was one thing getting people to use them it was another carefully zip code which was where a massive PR campaign came in [Music] what he can do for you really make you flip a cartoon mail carrier mr. zip was created to give the new system a human face well sort of zip codes were celebrated in song and dance hi this is Ethel Merman to tell you about the post office departments zip codes perhaps most convincingly evolved by none other than Ethel Merman welcome to zip code learn it today send your mail the five digit way as if the five digits weren't enough to remember in 1983 the Postal Service introduced zip plus four featuring additional digits that can pinpoint specific neighborhoods buildings even postal boxes thanks to zip codes no matter where we live or work the Postal Service can always claim to have your number [Applause] you [Music]